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  • 1. LOGO Strategic Leadership Harsono, Dr, M.Sc, DBA How to Kill Creativity (Teresa M. Amabile) Kelompok 1: 1. Anindya Putri MS - 11810122 2. Arif Surachman - 10802455 3. Hariyanti - 10804141
  • 2. LOGO Contents 1 Business Creativity 2 Managing Creativity 3 Conclusion 2
  • 3. LOGO Business Creativity  Creativity tend to associate with arts and as expression of original ideas, but in business originality isn’t enough.  To be creative, an idea must also be appropriate – useful and actionable.  Creative thinking refers to how people approach problems and solutions – their capacity to put existing ideas together in new combination. The skills depends on personality as well as on how people thinks and works. 3
  • 4. LOGO Three Component of creativity 4
  • 5. LOGO Two Types of Motivation MOTIVATION Intrinsic Extrinsic Motivation Motivation 5
  • 6. LOGO Two Types of Motivation Intrinsic Motivation  a person’s internal passion and desire to do something  they engage in their work for the challenge and enjoyment of it  More essential for creativity  People will be most creative when they feel motivated primarily by the interest and satisfaction. Extrinsic Motivation  come outside the person  Most common use of this motivation is money/ cash reward 6
  • 7. LOGO Managing creativity  Managers can influence all three components of creativity, but expertise and creative-thinking skills are more difficult aand time consuming to influence than motivation.  Intrinsic motivation can be increased considerably by even subtle changes in organization’s environment.  Manager can do some practices that affect creativity. The practices fall into six categories. 7
  • 8. LOGO 6 (Six) General CategoriesThere are 6 (six) general categories of managerpractices that affect creativity:1. Challenge2. Freedom3. Resources4. Work-group5. Supervisory enlargement6. Organization support 8
  • 9. LOGO (1) Challenge  Match the people jobs that play to their expertise and their skill in creativity thinking, and ignite intrinsic motivation  The most efficacious way for managers to stimulate creativity is deceptively simple task of matching people with the right assignment.  Most common ways managers kill creativity is by not trying to obtain the information necessary to make good connections between people and jobs. Instead, something of a shotgun wedding occurs. 9
  • 10. LOGO (2) Freedom Giving people autonomy concerning the process. Autonomy around process fosters creativity because giving people freedom in how they approach their work heightens their intrinsic motivation and sense-ownership. Allows people to approach problems in ways that make the most of their expertise and their creative-thinking skills. Two ways to mismanage freedom: (1) managers tend to change goals frequently or fail to define them clearly, (2) managers fall short on employees freedom that pointless by granting autonomy in name only 10
  • 11. LOGO (3) Resources Two main resources that affect creativity are time and money. Managers need to allot these resources carefully. Deciding how much time and money to give to a team or project is a judgement call that can either support or kill creativity. Organizations kill creativity with fake deadlines (which create distrust) or impossibly tight ones (cause burnout). Restriction of resources can dampen creativity. Keeping resources tight will pushes people to channel their creativity into finding additional resources, not in actually developing new products or services. 11
  • 12. LOGO (4) Work-Group Features To enhance creativity managers must:  create mutually supportive groups with a diversity of perspectives and background  Make sure that the teams they put together have three other features: a) Members must share excitement over the team’s goal b) Members must display a willingness to help their teammates through difficult periods and setbacks. c) Every member must recognize the unique knowledge and perspective that other members bring to the table. Managers kill creativity by assembling homogenous team It reach “solutions” more quickly and with less friction along the way, but do little enhance expertise and creative thinking (similar mind-set) 12
  • 13. LOGO (5) Supervisory Encouragement Becoming in other forms beside rewards and punishment To serve as role models, persevering through problems as well as encouraging collaboration and communication within the team. Managers do it by praise for creative efforts – not just creative successes but unsuccessful efforts, too. Managers serve as role models for attitudes and behaviors that encourage and nurture creativity.. Managers kill creativity by failing to acknowledge innovation efforts or by greeting them with skepticism. New ideas are met not with open minds but with time-consuming of evaluation. Consequences for creativity of being evaluated (negative bias) by: 1. A culture of evaluation leads people to focus on external rewards and punishment associated with their output, which potentially negative effects on intrinsic motivation. 2. A culture creates a climate of fear, which again undermines instrinsic motivation 13
  • 14. LOGO (6) Organizational Support Creativity enhanced when organizational supports it, such as put in place appropriate systems or procedures and emphasize values that make it clear that creative efforts are a top priority. Leader can support creativity by mandating information sharing and collaboration and by ensuring that political problem do not fester Intrinsic motivation increases when people are aware that those around them are excited by their jobs. When political problems around, people feel that their work is threatened by others’ agenda. 14
  • 15. LOGO What they talked about motivation? Motivational Quotes  “Intrinsic motivation as enjoyment of seeing and searching “ (Albert Einstein, scientist)  “The unspoken factor is love. The reason I can work so hard at my writing is that it’s not work for me” (John Irving, novelist)  “I love the game” (Michael Jordan, basketball player) 15
  • 16. LOGO Conclusion  Creativity has three parts : expertise, ability to think flexibly and imaginatively, and motivation. Managers can influence using first two parts, but it’s costly and it would be more effective to increase employee intrinsic motivation.  Managers can practices dan foster it by using six categories.  Managers at one company undermined employees creativity by continually changing goals and interfering with process.  Frosting creativity : design and establish the work environment radically change how build and interact a conscious culture change 16
  • 17. LOGO 17