1. SOCIAL NETWORKING FOR
SHARING, CARING AND
INFORMATION GATHERING
Molly Immendorf
Instructional Technology Specialist
Cooperative Extension Technology Services

2. Contact information
molly.immendorf@ces.uwex.edu
Presentation available on SlideShare.net:
http://www.slideshare.net/mimmendorf

3.  Introduce you to Web 2.0, social
networking/media, and cloud computing
concepts, tips and possible pitfalls
 Share specific examples of social media and
social networking using Facebook and Twitter
 Discuss communication opportunities
Today’s Objectives

4. Do you text message?
1. Yes
2. No

5. Do you Facebook?
1. Yes, doesn’t
everybody?
2. No, it’s not for me

6. Do you Twitter?
1. Yes- tweet, tweet!
2. No

7. What is Social Networking?
 “A social network is a social structure made of
nodes (which are generally individuals or
organizations) that are tied by one or more
specific types of interdependency, such as
values, visions, ideas, financial exchange,
friendship, kinship, dislike, conflict or trade.”

8. What is Social Media?
 “Social media is information content created
by people using highly accessible and scalable
publishing technologies.”

9. Social Media Revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

10. Web 2.0 tools
 Participatory
 Collaborative
 Integrated, often using RSS
 Real Simple Syndication

12. Cloud computing

13. Computing on the cloud
cautions
 Stability
 Finding your content
 Accountability
 Usernames and passwords
 Data breeches
 Hackers/Accidents
 Read the Terms of Service agreements
 Privacy

14. Questions?

15. Extending your personal network
Marketing your programming/product
Communicate with interested people
Ways to use social
networking/media

16. Social Networking Tips
 Privacy concerns
 Who are my “friends”?
 Life of the data

17. Before getting connected…
What am I
comfortable
with?
What do I want
others to learn?
What do I want
to learn?
What DON’T I
want others to
know?
How will I
use this?

18. Questions?

19. Facebook terms
 Profile
 News feed
 Status update
 Page
 “Friends”
 Wall
 Applications
 Groups
 Events

20. Ways to connect on Facebook
Profile
Personal Work Shared
Fan Page
Unit Program
Groups
Open Closed Secret

21. Facebook Profile
 Entry into Facebook
 Your personal site on FB
 Newsfeed is like a homepage for FB
 Includes status updates,
 Can create more than one (use different email
addresses/name)
 A profile is needed for creating other types of
FB sites

24.  Promote your program, your office, you
 Wall
 “Fans” instead of “friends”
 Status can be linked to Twitter account
 Events
 Photos
 http://www.facebook.com
Facebook Fan Pages

29. Facebook Group
 Open, Closed or Secret (new groups)
 Small group communication
 Messages to members are private
 Discussions, photo sharing, Wall
 No automatic updates
 Group Chat (new groups)

31. First, create a
Facebook
Account
“Profile”
Status can link
to Twitter
Facebook Group
Open/Closed/Secret
Can be Moderated
No notices
Facebook Page
Acts/looks like a profile
“Like”= Fan
Status can link to Twitter

32. Questions?

33.  What is Twitter?
 Microblog, 140 character limit
 Integrates with other Web 2.0 tools
 http://www.twitter.com
 Web and mobile phone tools
Twitter, Tweets, and Tweeps

34. Twitter Terms
 Tweet
 Followers/following
 @username
 Direct Message
 #hashtag/#keyword
 #sklbfast
 Retweet

37.  Twitter uses
 Breaking news
 Marketing
 Grassroots organizing
 Thought ticklers
 Ask questions
 Meeting/conference “backchannel”
 Integrate with Facebook status
Twitter, Tweets, and Tweeps

38. Twittequette
 Being a follower
 Trust, learning, interesting
 Being followed
 Email notification
 Block followers
 Voice and presence
 Who are you online?

42. Questions?

43. Tech Tuesdays -Archives
 Online Tools for Creating, Collaborating & Sharing
PowerPoint Presentations
 Facebook Tips
 Twitter Tips
 Bring the Web to You, RSS
 A Podcasting Primer
 Manage Your Photos and Images with Flickr
 Organizing the Internet with Tags and Social
Bookmarks
 Online Security
 Savvy Surfing
Archives at http://fyi.uwex.edu/edtech (not

44. Contact information
molly.immendorf@ces.uwex.edu
Presentation available on SlideShare.net:
http://www.slideshare.net/mimmendorf