Reaching new audiences ag conference jan2011


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  • In a nutshell, it’s people getting together because they share a common bond in some way, shape or form and we’ve been doing it since birth. It’s just that some of the tools we use have gotten better.
  • In a nutshell, it’s grassroots marketing primarily using the Internet
  • Also called the Social Web or Social Internet
  • Examples of many Web 2.0 tools currently availableWe are focusing on four tools today: Social Networks, Micromedia, Blogs and Video
  • 3rd party applications hosted on the web – convenient, low cost or free
  • From Horizon Report 2009: cloud- based applications are services offered by companies and service providers in real time. Entrusting your work and data to the cloud is also a commitment of trust that the service provider will continue to be there, even in face of changing market and other conditions.Coop Cloud Computing policy:
  • Finding new connections with othersReach new audiencesPagesGroupsEvent announcements
  • Instant feedbackTell your story to interested audiencesAdvantages of Social MediaPeople can find us easier and follow usTwo-way communicationNot relying on traditional mediaRelationships and conversationBuilds brand identityBuilds credibilityCreativity and re-mix cultureEmbrace your passion and identityCommunity, sharing, and connectingIncrease transparency in our organization.
  • Criticisms of Social MediaTakes a lot of time!Current lack of good filters creates problems finding the best content.Writers have problems delivering content consistently.Anonymity can engender polarization and hate.Information overload and social networking overload.Lose control of message is not only from the top down – can also be a positive thing!As society and technology moves forward we stand at a watershed moment and history, so it is vitally necessary to stop and think about our societal trajectory. Thoughts? Did I miss an advantage or disadvantage?
  • Profile: usually a person, but can be fairly flexibleFan page advantages: no automatic connection to your personal site, multiple admins, updates automatically fed to your “fans”Groups: created initially with current friends, friends can usually invite others, group chat, No auto updates, thoOpen=public, anyone can joinClosed=membership is public, but messages are private within the groupSecret= membership and messages are private, invitation only
  • My Profile
  • This is a Fan page – note contest.
  • This is a group page.Show that group members can add photos, posts, etc.
  • How to choose between profile/fan page/group
  • Show handout – refer to it
  • Reaching new audiences ag conference jan2011

    1. 1. Molly Immendorf<br />Instructional Technology Specialist<br />Cooperative Extension Technology Services<br />Reaching new audiences using Social Networking/Media, Web 2.0 and cloud Computing<br />
    2. 2. Contact information<br /><br />Presentation available on<br /><br />
    3. 3. Introduce you to Web 2.0, social networking/media, and cloud computing concepts, tips and possible pitfalls<br />Share specific examples of social media and social networking<br />Discuss communication opportunities<br />Today’s Objectives<br />
    4. 4. Do you …<br />Text message?<br />Facebook?<br />Twitter?<br />Read at least 1 blog regularly?<br />Blog?<br />YouTube?<br />
    5. 5. What is Social Networking?<br />“A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade.”<br />
    6. 6. What is Social Media?<br />“Social media is information content created by people using highly accessible and scalable publishing technologies.” <br />
    7. 7. Social Media Revolution 2:<br />
    8. 8. Web 2.0 tools<br />Participatory<br />Collaborative<br />Integrated, often using RSS <br />Real Simple Syndication <br />
    9. 9.
    10. 10. Cloud computing<br />
    11. 11. Computing on the cloud cautions<br />Stability<br />Finding your content<br />Accountability<br />Usernames and passwords<br />Data breeches<br />Hackers/Accidents<br />Read the Terms of Service agreements<br />You are personally liable<br />Ownership<br />
    12. 12. Workplace Responsibility<br />Trust<br />Individual accountability & consequences <br />
    13. 13. Questions?<br />
    14. 14. Ways to use social networking/media<br />
    15. 15. Social Media Advantages<br />Usually free<br />Can reach new audiences, new networking<br />Levels the playing field<br />Other advantages?<br />
    16. 16. Social Media Disadvantages<br />Too much information<br />Little separation between work & life<br />Easy for users to overlook content<br />Other disadvantages?<br />
    17. 17. Social Media Opportunities<br />Turn press releases into blogs<br />Use impact reports for podcasts<br />Opportunities for cross-promotions, link traditional promotional outlets with social media <br />What social media opportunities have you created? <br />
    18. 18. Your Social Media Challenges<br />What challenges do you face when trying to use/establish social media to promote your programs?<br />
    19. 19. Questions?<br />
    20. 20. Facebook terms<br />Profile<br />News feed<br />Status update<br />Page<br /> “Friends”<br />Wall<br />Applications<br />Groups<br />Events<br />
    21. 21. Ways to connect on Facebook<br />
    22. 22. Facebook Profile<br />Entry into Facebook<br />Your personal site on FB<br />Newsfeed is like a homepage for FB<br />Includes status updates, <br />Can create more than one (use different email addresses/name)<br />A profile is needed for creating other types of FB sites<br />
    23. 23.
    24. 24.
    25. 25. Facebook Fan Pages<br />Promote your program, your office, you<br />Wall<br />“Fans” instead of “friends”<br />Status can be linked to Twitter account<br />Events<br />Photos<br /><br />
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30. Facebook Group<br />Open, Closed or Secret<br />Small group communication<br />Discussions, photo sharing, Wall<br />Group Chat<br />Group email address<br />
    31. 31.
    32. 32.
    33. 33.
    34. 34. Questions?<br />
    35. 35. Blogs<br /><ul><li>Easy website creation
    36. 36. Comments by readers, optional
    37. 37. Subscription by RSS
    38. 38. Plug-ins and templates
    39. 39. Podcasting
    40. 40. Static pages
    41. 41. Integrate other web 2.0 content like
    42. 42. Cooperative Extension public, educational content
    43. 43.
    44. 44. Free blog sites: , </li></li></ul><li><br />
    45. 45.
    46. 46.<br />
    47. 47.
    48. 48. Choosing Educational Technologies<br />Technology Teaching Tips and Tools:<br /><br />
    49. 49.
    50. 50. Questions?<br />
    51. 51. What is Twitter?<br />Microblog, 140 character limit<br />Integrates with other Web 2.0 tools<br /><br />Web and mobile phone tools<br />Twitter, Tweets, and Tweeps<br />
    52. 52. Twitter uses<br />Breaking news<br />Marketing<br />Grassroots organizing<br />Thought ticklers<br />Ask questions<br />Meeting/conference “backchannel”<br />Integrate with Facebook status<br />Twitter, Tweets, and Tweeps<br />
    53. 53.
    54. 54. Questions?<br />
    55. 55.<br />
    56. 56. Tech Tuesdays -Archives<br />Online Tools for Creating, Collaborating & Sharing PowerPoint Presentations<br />Facebook Tips<br />Twitter Tips<br />A Podcasting Primer<br />Manage Your Photos and Images with Flickr<br />Organizing the Internet with Tags and Social Bookmarks<br />Online Security<br />Savvy Surfing<br />Protecting Your Online Privacy<br />Archives at (not restricted)<br />
    57. 57. Contact information<br /><br />Presentation available on<br /><br />
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