Reaching new audiences ag conference jan2011
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Reaching new audiences ag conference jan2011






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  • In a nutshell, it’s people getting together because they share a common bond in some way, shape or form and we’ve been doing it since birth. It’s just that some of the tools we use have gotten better.
  • In a nutshell, it’s grassroots marketing primarily using the Internet
  • Also called the Social Web or Social Internet
  • Examples of many Web 2.0 tools currently availableWe are focusing on four tools today: Social Networks, Micromedia, Blogs and Video
  • 3rd party applications hosted on the web – convenient, low cost or free
  • From Horizon Report 2009: cloud- based applications are services offered by companies and service providers in real time. Entrusting your work and data to the cloud is also a commitment of trust that the service provider will continue to be there, even in face of changing market and other conditions.Coop Cloud Computing policy:
  • Finding new connections with othersReach new audiencesPagesGroupsEvent announcements
  • Instant feedbackTell your story to interested audiencesAdvantages of Social MediaPeople can find us easier and follow usTwo-way communicationNot relying on traditional mediaRelationships and conversationBuilds brand identityBuilds credibilityCreativity and re-mix cultureEmbrace your passion and identityCommunity, sharing, and connectingIncrease transparency in our organization.
  • Criticisms of Social MediaTakes a lot of time!Current lack of good filters creates problems finding the best content.Writers have problems delivering content consistently.Anonymity can engender polarization and hate.Information overload and social networking overload.Lose control of message is not only from the top down – can also be a positive thing!As society and technology moves forward we stand at a watershed moment and history, so it is vitally necessary to stop and think about our societal trajectory. Thoughts? Did I miss an advantage or disadvantage?
  • Profile: usually a person, but can be fairly flexibleFan page advantages: no automatic connection to your personal site, multiple admins, updates automatically fed to your “fans”Groups: created initially with current friends, friends can usually invite others, group chat, No auto updates, thoOpen=public, anyone can joinClosed=membership is public, but messages are private within the groupSecret= membership and messages are private, invitation only
  • My Profile
  • This is a Fan page – note contest.
  • This is a group page.Show that group members can add photos, posts, etc.
  • How to choose between profile/fan page/group
  • Show handout – refer to it

Reaching new audiences ag conference jan2011 Reaching new audiences ag conference jan2011 Presentation Transcript

  • Molly Immendorf
    Instructional Technology Specialist
    Cooperative Extension Technology Services
    Reaching new audiences using Social Networking/Media, Web 2.0 and cloud Computing
  • Contact information
    Presentation available on
  • Introduce you to Web 2.0, social networking/media, and cloud computing concepts, tips and possible pitfalls
    Share specific examples of social media and social networking
    Discuss communication opportunities
    Today’s Objectives
  • Do you …
    Text message?
    Read at least 1 blog regularly?
  • What is Social Networking?
    “A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or trade.”
  • What is Social Media?
    “Social media is information content created by people using highly accessible and scalable publishing technologies.”
  • Social Media Revolution 2:
  • Web 2.0 tools
    Integrated, often using RSS
    Real Simple Syndication
  • Cloud computing
  • Computing on the cloud cautions
    Finding your content
    Usernames and passwords
    Data breeches
    Read the Terms of Service agreements
    You are personally liable
  • Workplace Responsibility
    Individual accountability & consequences
  • Questions?
  • Ways to use social networking/media
  • Social Media Advantages
    Usually free
    Can reach new audiences, new networking
    Levels the playing field
    Other advantages?
  • Social Media Disadvantages
    Too much information
    Little separation between work & life
    Easy for users to overlook content
    Other disadvantages?
  • Social Media Opportunities
    Turn press releases into blogs
    Use impact reports for podcasts
    Opportunities for cross-promotions, link traditional promotional outlets with social media
    What social media opportunities have you created?
  • Your Social Media Challenges
    What challenges do you face when trying to use/establish social media to promote your programs?
  • Questions?
  • Facebook terms
    News feed
    Status update
  • Ways to connect on Facebook
  • Facebook Profile
    Entry into Facebook
    Your personal site on FB
    Newsfeed is like a homepage for FB
    Includes status updates,
    Can create more than one (use different email addresses/name)
    A profile is needed for creating other types of FB sites
  • Facebook Fan Pages
    Promote your program, your office, you
    “Fans” instead of “friends”
    Status can be linked to Twitter account
  • Facebook Group
    Open, Closed or Secret
    Small group communication
    Discussions, photo sharing, Wall
    Group Chat
    Group email address
  • Questions?
  • Blogs
    • Easy website creation
    • Comments by readers, optional
    • Subscription by RSS
    • Plug-ins and templates
    • Podcasting
    • Static pages
    • Integrate other web 2.0 content like
    • Cooperative Extension public, educational content
    • Free blog sites: ,
  • Choosing Educational Technologies
    Technology Teaching Tips and Tools:
  • Questions?
  • What is Twitter?
    Microblog, 140 character limit
    Integrates with other Web 2.0 tools
    Web and mobile phone tools
    Twitter, Tweets, and Tweeps
  • Twitter uses
    Breaking news
    Grassroots organizing
    Thought ticklers
    Ask questions
    Meeting/conference “backchannel”
    Integrate with Facebook status
    Twitter, Tweets, and Tweeps
  • Questions?
  • Tech Tuesdays -Archives
    Online Tools for Creating, Collaborating & Sharing PowerPoint Presentations
    Facebook Tips
    Twitter Tips
    A Podcasting Primer
    Manage Your Photos and Images with Flickr
    Organizing the Internet with Tags and Social Bookmarks
    Online Security
    Savvy Surfing
    Protecting Your Online Privacy
    Archives at (not restricted)
  • Contact information
    Presentation available on