Eastern District Technology Showcase Nov17 final

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  • Direct Link: http://www.facebook.com/?sk=events#!/pages/Money-Smart-Week-Fox-Cities/124133674304936
  • Success- Free and easy marketing tool to reach out to individuals who may not be reached through traditional means. It was a way to have all of our information on one page with out having to dig or look to hard. We could track who was following us and who registerred for our events to measure effectiveness. I should mention that I did not create this page, I am part of a Money Smart Week Coalition with 5 marketing professionals at the table so they took the lead in creating it.
    Challenges- In our case was the timing- this was more of an after thought rather than part of the marketing plan. As you might have noticed we only had 37 people following us, of which 5 were committee members. We didn’t have the “Follow us on Facebook” button available on all of our other electronic marketing materials, which may have helped. Do over- I don’t think we used this tool enough! We relied more heavily on traditional marketing techniques and I think we could have spread the net a little wider by including event invites and sharing the page within our personal and professional networks. Having the “Follow us on Facebook” button available for organizations to include on websites and other marketing pieces would have been helpful. The coalition seemed very interested in using this method again for future initiatives.
  • Success- Free and easy marketing tool to reach out to individuals who may not be reached through traditional means. It was a way to have all of our information on one page with out having to dig or look to hard. We could track who was following us and who registerred for our events to measure effectiveness. I should mention that I did not create this page, I am part of a Money Smart Week Coalition with 5 marketing professionals at the table so they took the lead in creating it.
    Challenges- In our case was the timing- this was more of an after thought rather than part of the marketing plan. As you might have noticed we only had 37 people following us, of which 5 were committee members. We didn’t have the “Follow us on Facebook” button available on all of our other electronic marketing materials, which may have helped. Do over- I don’t think we used this tool enough! We relied more heavily on traditional marketing techniques and I think we could have spread the net a little wider by including event invites and sharing the page within our personal and professional networks. Having the “Follow us on Facebook” button available for organizations to include on websites and other marketing pieces would have been helpful. The coalition seemed very interested in using this method again for future initiatives.
  • Show handout – refer to it
  • Eastern District Technology Showcase Nov17 final

    1. 1. HOW EASTERN DISTRICT COLLEAGUES ARE USING SOCIAL MEDIA AND WEB 2.0Heidi Dusek Yo uth & Fam ily Pro g ram Co o rdinato r, O utag am ie Co unty Judy Wolniakowski 4-H Yo uth De ve lo pm e nt Educato r, Bro wn Co unty Diana Tscheschlok Co m m unity Re so urce De ve lo pm e nt Educato r, Fo nd du Lac Co unty Paul Dyk Dairy/Live sto ck Ag e nt , Fo nd du Lac Co unty Molly Immendorf Instructio nalTe chno lo g y Spe cialist, CE Te chno lo g y Se rvice s
    2. 2. Heidi Dusek Youth & Family Coordinator Outagamie County UW-Extension Using Facebook in Family Living Personal Finance Outreach
    3. 3. Facebook  Technology success  Technology challenges  If I had it to do all over again, I’d…
    4. 4. Follow up Links  I have created a video tutorial on how to create a “Fan” (Like it) page available on Screencast.  Direct Link: http://www.screencast.com/users/hdusek/folde rs/Jing/media/95b305c8-ac30-4626-9954- 40c10d08c579
    5. 5. Spotlight on Judy Wolniakowski 4-H Youth Development Educator UW-Extension Brown County
    6. 6. Home Page A real-time list of Tweets from those you follow. Brown County 4-H began using Twitter June 2, 2009
    7. 7. Tweet • USDA Blog: Countdown to Thanksgiving: Plan Ahead http://bit.ly/9wnqD5 about 3 hours ago via twitterfeed • NIFA awarded nearly $6 million to help veterinarians pay back their student loans in return for service in rural areas http://is.gd/gSC2c • EXTENSION MASTER GARDENER Alaska Master Gardener course online http://www.uaf.edu/ces/mastergardeners/online/ via @ nosogreenthumb #gardening A message posted via Twitter containing 140 characters or fewer. Brown County 4-H has tweeted 349 times. Listed below are tweets from others we follow.
    8. 8. Profile Page A Twitter page displaying information about a user, as well as all the Tweets they have posted from their account. Brown County 4-H Twitter pages are personalized.
    9. 9. Followers and Following A follower is another Twitter user who has followed you. Brown County 4-H has 167 followers! To follow someone on Twitter means to subscribe to their Tweets or updates on the site. Brown County 4-H follows 105!
    10. 10. Lists and Listed On Groups of other Twitter users. Used to tie specific individuals into a group on your Twitter account. Brown County has 8 lists. To be included in another Twitter user's list. Listed numbers and details appear in the statistics at the top of your profile. Brown County 4-H is included in 14 lists.
    11. 11. Success - Networking County State Nation World Opportunity to share with others what Brown County 4-H is doing AND to find out what others are doing and about new opportunities. State and County 4-H Local Communities USDA NIFA Universities News Media Organizations Technical Professionals Individuals Businesses
    12. 12. Success - Technical Twitter Widget on home page of 4-H web site allows users to scroll through Tweets, even if they do not have a Twitter account.
    13. 13. Challenges • Identifying the purpose and value for using Twitter • Personalizing the Twitter site • Personalized background • Image • Making the most out of each tweet • Use # hashtag to add tweets to a category • Use tools like bit.ly to shorten URL addresses • Time to read other tweets • Balancing the cost of technology and time • Keeping up with new tools: • Twitter Tools for integrating with WordPress • SnapTweet for posting Flickr photos to Twitter
    14. 14. If I had it to do all over again, I’d …
    15. 15. http://twitter.com/BrownCounty4H Brown County 4-H
    16. 16. Diana Hammer Tscheschlok Community Development Educator Fond du Lac County UW-Extension Using a Wetpaint wiki to connect community members on sustainability efforts
    17. 17. Wetpaint Success  Technology success  Allows real-time or asynchronous collaboration  Allows for many different widgets (maps, videos, polls)  Flexible design and structure  Easily changeable design and content
    18. 18. Wetpaint Challenges  Wetpaint now includes ads on educational sites  Non-tech community members found it hard to learn  Community members used it like a regular website
    19. 19. Wiki Do Differentlies  Immediately purchase a custom URL  Ensure that all users can access the site from work and home  Have a base group that enjoys learning technology
    20. 20. County Web Pages: RSS and Youtube Paul Dyk UW Extension, Fond du Lac County November 17, 2010
    21. 21. Your Social Media Challenges What challe ng e s do yo u face whe n trying to use /e stablish so cialm e dia to pro m o te yo ur pro g ram s?
    22. 22. Choosing Educational Technologies  Technology Teaching Tips and Tools:  http://fyi.uwex.edu/edtech/
    23. 23. Tech Tuesdays  FacebookPages  November 23, 2010  The FYI on FYI.uwex.edu  December 14, 2010 (note not the 4th Tuesday) Register at http://blogs.ces.uwex.edu/techservices/ (restricted to Cooperative Extension employees)
    24. 24. Tech Tuesdays -Archives  Online Tools forCreating, Collaborating & Sharing PowerPoint Presentations  FacebookTips  TwitterTips  Bring the Web to You, RSS  A Podcasting Primer  Manage YourPhotos and Images with Flickr  Organizing the Internet with Tags and Social Bookmarks  Online Security  Savvy Surfing Archives at http://fyi.uwex.edu/edtech (not

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