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Eastern District Technology Showcase Nov17 final

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  • Direct Link: http://www.facebook.com/?sk=events#!/pages/Money-Smart-Week-Fox-Cities/124133674304936
  • Success- Free and easy marketing tool to reach out to individuals who may not be reached through traditional means. It was a way to have all of our information on one page with out having to dig or look to hard. We could track who was following us and who registerred for our events to measure effectiveness. I should mention that I did not create this page, I am part of a Money Smart Week Coalition with 5 marketing professionals at the table so they took the lead in creating it. Challenges- In our case was the timing- this was more of an after thought rather than part of the marketing plan. As you might have noticed we only had 37 people following us, of which 5 were committee members. We didn’t have the “Follow us on Facebook” button available on all of our other electronic marketing materials, which may have helped. Do over- I don’t think we used this tool enough! We relied more heavily on traditional marketing techniques and I think we could have spread the net a little wider by including event invites and sharing the page within our personal and professional networks. Having the “Follow us on Facebook” button available for organizations to include on websites and other marketing pieces would have been helpful. The coalition seemed very interested in using this method again for future initiatives.
  • Success- Free and easy marketing tool to reach out to individuals who may not be reached through traditional means. It was a way to have all of our information on one page with out having to dig or look to hard. We could track who was following us and who registerred for our events to measure effectiveness. I should mention that I did not create this page, I am part of a Money Smart Week Coalition with 5 marketing professionals at the table so they took the lead in creating it. Challenges- In our case was the timing- this was more of an after thought rather than part of the marketing plan. As you might have noticed we only had 37 people following us, of which 5 were committee members. We didn’t have the “Follow us on Facebook” button available on all of our other electronic marketing materials, which may have helped. Do over- I don’t think we used this tool enough! We relied more heavily on traditional marketing techniques and I think we could have spread the net a little wider by including event invites and sharing the page within our personal and professional networks. Having the “Follow us on Facebook” button available for organizations to include on websites and other marketing pieces would have been helpful. The coalition seemed very interested in using this method again for future initiatives.
  • Show handout – refer to it

Transcript

  • 1. HOW EASTERN DISTRICT COLLEAGUES ARE USING SOCIAL MEDIA AND WEB 2.0 Heidi Dusek Youth & Family Program Coordinator, Outagamie County Judy Wolniakowski 4-H Youth Development Educator, Brown County Diana Tscheschlok Community Resource Development Educator, Fond du Lac County Paul Dyk Dairy/Livestock Agent ,Fond du Lac County Molly Immendorf Instructional Technology Specialist, CE Technology Services
  • 2. Heidi Dusek Youth & Family Coordinator Outagamie County UW-Extension
    • Using Facebook in Family Living Personal Finance Outreach
  • 3.  
  • 4. Facebook
    • Technology success
    • Technology challenges
    • If I had it to do all over again, I’d…
  • 5. Follow up Links
    • I have created a video tutorial on how to create a “Fan” (Like it) page available on Screencast.
    • Direct Link: http://www.screencast.com/users/hdusek/folders/Jing/media/95b305c8-ac30-4626-9954-40c10d08c579
  • 6. Spotlight on Judy Wolniakowski 4-H Youth Development Educator UW-Extension Brown County
  • 7. Home Page A real-time list of Tweets from those you follow. Brown County 4-H began using Twitter June 2, 2009
  • 8. Tweet
    • USDA Blog: Countdown to Thanksgiving: Plan Ahead http://bit.ly/9wnqD5 about 3 hours ago via twitterfeed
    •  
    • NIFA awarded nearly $6 million to help veterinarians pay back their student loans in return for service in rural areas http://is.gd/gSC2c
    • EXTENSION MASTER GARDENER Alaska Master Gardener course online http://www.uaf.edu/ces/mastergardeners/online/ via @ nosogreenthumb #gardening
    A message posted via Twitter containing 140 characters or fewer. Brown County 4-H has tweeted 349 times. Listed below are tweets from others we follow.
  • 9. Profile Page A Twitter page displaying information about a user, as well as all the Tweets they have posted from their account. Brown County 4-H Twitter pages are personalized.
  • 10. Followers and Following A follower is another Twitter user who has followed you. Brown County 4-H has 167 followers! To follow someone on Twitter means to subscribe to their Tweets or updates on the site. Brown County 4-H follows 105!
  • 11. Lists and Listed On Groups of other Twitter users. Used to tie specific individuals into a group on your Twitter account. Brown County has 8 lists. To be included in another Twitter user's list. Listed numbers and details appear in the statistics at the top of your profile. Brown County 4-H is included in 14 lists.
  • 12. Success - Networking County State Nation World Opportunity to share with others what Brown County 4-H is doing AND to find out what others are doing and about new opportunities. State and County 4-H Local Communities USDA NIFA Universities News Media Organizations Technical Professionals Individuals Businesses
  • 13. Success - Technical Twitter Widget on home page of 4-H web site allows users to scroll through Tweets, even if they do not have a Twitter account.
  • 14. Challenges
    • Identifying the purpose and value for using Twitter
    • Personalizing the Twitter site
      • Personalized background
      • Image
    • Making the most out of each tweet
      • Use # hashtag to add tweets to a category
      • Use tools like bit.ly to shorten URL addresses
    • Time to read other tweets
    • Balancing the cost of technology and time
    • Keeping up with new tools:
      • Twitter Tools for integrating with WordPress
      • SnapTweet for posting Flickr photos to Twitter
  • 15.
    • If I had it to do
    • all over again,
    • I’d …
  • 16. http://twitter.com/BrownCounty4H Brown County 4-H
  • 17. Diana Hammer Tscheschlok Community Development Educator Fond du Lac County UW-Extension
    • Using a Wetpaint wiki to connect community members on sustainability efforts
  • 18.  
  • 19. Wetpaint Success
    • Technology success
      • Allows real-time or asynchronous collaboration
      • Allows for many different widgets (maps, videos, polls)
      • Flexible design and structure
      • Easily changeable design and content
  • 20. Wetpaint Challenges
      • Wetpaint now includes ads on educational sites
      • Non-tech community members found it hard to learn
      • Community members used it like a regular website
  • 21. Wiki Do Differentlies
    • Immediately purchase a custom URL
    • Ensure that all users can access the site from work and home
    • Have a base group that enjoys learning technology
  • 22. County Web Pages: RSS and Youtube Paul Dyk UW Extension, Fond du Lac County November 17, 2010
  • 23. Your Social Media Challenges
    • What challenges do you face when trying to use/establish social media to promote your programs?
  • 24. Choosing Educational Technologies
    • Technology Teaching Tips and Tools:
      • http://fyi.uwex.edu/edtech/
  • 25.  
  • 26. Tech Tuesdays
    • Facebook Pages
      • November 23, 2010
    • The FYI on FYI.uwex.edu
      • December 14, 2010 (note not the 4 th Tuesday)
    • Register at http://blogs.ces.uwex.edu/techservices/ (restricted to Cooperative Extension employees)
  • 27. Tech Tuesdays -Archives
    • Online Tools for Creating, Collaborating & Sharing PowerPoint Presentations
    • Facebook Tips
    • Twitter Tips
    • Bring the Web to You, RSS
    • A Podcasting Primer
    • Manage Your Photos and Images with Flickr
    • Organizing the Internet with Tags and Social Bookmarks
    • Online Security
    • Savvy Surfing
    • Archives at http://fyi.uwex.edu/edtech (not restricted)