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Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
Marketing Your Coaching Business Online - 4B Strategies
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Marketing Your Coaching Business Online - 4B Strategies

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Presented to the Quebec Chapter of ICF November 10th, 2010 this is a high level overview of what can be done to market your coaching practice online.

Presented to the Quebec Chapter of ICF November 10th, 2010 this is a high level overview of what can be done to market your coaching practice online.

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  • 1. Friday, November 12, 2010 Copyright 4B Strategies 2010 www.4bstrategies.com
  • 2. Today Copyright 4B Strategies 2010 www.4bstrategies.com
  • 3.  In coaching, the measure of marketing effectiveness is not the number of people who hear your message but rather how effectively and quickly you can get a client to share their problems with you. Copyright 4B Strategies 2010 www.4bstrategies.com
  • 4. Who is your target market ? Where do they hang out ? What do they need, want ? How to reach them ? Copyright 4B Strategies 2010 www.4bstrategies.com
  • 5. - web site, blog, LinkedIn, article sites, posts on other blogs Copyright 4B Strategies 2010 www.4bstrategies.com
  • 6. Copyright 4B Strategies 2010 www.4bstrategies.com
  • 7. Copyright 4B Strategies 2010 www.4bstrategies.com
  • 8. Copyright 4B Strategies 2010 www.4bstrategies.com
  • 9. Copyright 4B Strategies 2010 www.4bstrategies.com P a r t y Home Do Do
  • 10. Copyright 4B Strategies 2010 www.4bstrategies.com Twitter Facebook Linked In Etc. Blog Coaching  Speaking Writing
  • 11. A. Know your Client Build your: B. Visibility C. Credibility D. Relationships Copyright 4B Strategies 2010 www.4bstrategies.com
  • 12. -content that is useful to your clients, relevant, timely, current, thoughtful, thought provoking Copyright 4B Strategies 2010 www.4bstrategies.com
  • 13. -blog comments, respond quickly to emails -have a Google alert on your name and on topics of interest to your clients, email newsletter, ask questions, ask for help with something Copyright 4B Strategies 2010 www.4bstrategies.com
  • 14.  Don’t try to impress ◦ People don’t find it persuasive  Needs, wishes, wants  Person to Person  Tell a Story Copyright 4B Strategies 2010 www.4bstrategies.com
  • 15. Copyright 4B Strategies 2010 www.4bstrategies.com
  • 16. Copyright 4B Strategies 2010 www.4bstrategies.com
  • 17.  We don’t best communicate information when we want to convey it.  Instead, communication is most effective when we ensure that what we have to offer is accessible and useful right at the point when someone in need starts looking for it. Copyright 4B Strategies 2010 www.4bstrategies.com
  • 18.  Social Media IS NOT for making money  Social Media IS about getting people to know like and trust you. Copyright 4B Strategies 2010 www.4bstrategies.com
  • 19. Trust Outstanding Visibility Makes you credible Increase Referrals Offer Services Perceived as Expert Familiarity New Relationships Demand Higher Prices Copyright 4B Strategies 2010 www.4bstrategies.com
  • 20. T O M I O P F N D Copyright 4B Strategies 2010 www.4bstrategies.com
  • 21. The Best Of the Best  Social Media ◦ LinkedIn  Blog  Wordpress ◦ Wordpress Direct – interface and optimization  Email  MailChimp ◦ Free email up to 1,000 users or 6,000 emails  Web Hosting  Hostgator ◦ Hosting – 7.95/month = unlimited domains Copyright 4B Strategies 2010 www.4bstrategies.com
  • 22.  Yola.com  Weebly.com ◦ Has a blog page option ◦ Youtube videos etc. Copyright 4B Strategies 2010 www.4bstrategies.com
  • 23. 1. Don't cut and paste your résumé 2. Use your voice 3. Write a personal tagline 4. Put your elevator pitch to work 5. Point out your skills 6. Explain your experience 7. Distinguish yourself from the crowd 8. Ask and answer questions 9. Improve your search page rank 10. Build your connections Copyright 4B Strategies 2010 www.4bstrategies.com
  • 24.  Helping busy people search  Online tracking systems  Nurturing the core community  Helping people help you  Becoming a more valuable resource  Word of mouth  Participating in the broader marketplace Copyright 4B Strategies 2010 www.4bstrategies.com
  • 25.  Pat Snow  514 481 1501  Michelle King  514 928 0080  Email  4BStrategies@gmail.com  Website  4bstrategies.com Copyright 4B Strategies 2010 www.4bstrategies.com
  • 26.  November 26th LinkedIn - How to setup and configure your LinkedIn account to maximize your visibility and ease of promoting you in your business.  Profiles  Search Engine – Making your profile more searchable  Visibility  Presentations  Video  December 10th Facebook– How to setup and configure your Facebook account to maximize your visibility and ease of promoting you in your business.  Profiles  Events  Fan Pages  Advertising Copyright 4B Strategies 2010 www.4bstrategies.com

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