Blogging and Keywords


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I gave this presentation at our Strategies for Business lunch February 3rd at Le Chambertin. Our lunch was well attended with over 25 entrepreneurs and professionals and many asked to get a copy for review. Please let me know if you have any questions or comments.

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  • It is unnatural, provides a negative user experience and will probably get you penalized by search engines
  • Blogging and Keywords

    1. 1. Blogging and Keywords<br />Thursday, February 3rd, 2011<br />
    2. 2. 1. a word used as a key to a code<br />2. any significant word or phrase, esp a word used to describe the contents of a document<br />keyword [ˈkiːˌwerd]n<br />Copyright 4B Strategies 2011<br />2<br />
    3. 3. Use keywords relevant to your article;<br />Use different keywords for different blog posts.<br />In most cases, max two results from your blog <br />5 or 6 posts optimized for the same set of keywords = waste of content;<br />To boost your SEO<br />Copyright 4B Strategies 2011<br />3<br />
    4. 4. Write your article first, but <br />with the right keywords in mind,<br />not the other way around;<br />Use the keywords in the title of your blog post <br />And in the first phrase or paragraph of your article;<br />When writing :<br />Copyright 4B Strategies 2011<br />4<br />
    5. 5.  Gives everything <br /> such as blog posts <br /> a boost in rankings.<br />(True in FB, LinkedIn, Images, etc.)<br />Why Keywords<br />Copyright 4B Strategies 2011<br />5<br />
    6. 6. Free<br />Google adwords<br />Keywordfinder<br />Paid<br />Market Samurai<br />Keyword Finders<br />Copyright 4B Strategies 2011<br />6<br />
    7. 7. adwords<br />Copyright 4B Strategies 2011<br />7<br />
    8. 8. Keywordfinder<br />Copyright 4B Strategies 2011<br />8<br />
    9. 9. Market Samurai<br />Copyright 4B Strategies 2011<br />9<br />
    10. 10. Market Samurai – SEO Competition<br />Copyright 4B Strategies 2011<br />10<br />
    11. 11. SEO competition – specific url<br />Copyright 4B Strategies 2011<br />11<br />
    12. 12. Don’t target too many keywords. Use words relevant to your content and have value to a visitor<br />Don’t use irrelevant keywords. <br />Avoid keyword stuffing. <br />Don’t fill your blog post with keywords only to increase the keyword density.<br />.<br />Things to avoid<br />Copyright 4B Strategies 2011<br />12<br />
    13. 13. Interesting and helpful for your blog readers <br />and<br />Attractive for search engine spiders<br />What is SEO-friendly content?<br />Copyright 4B Strategies 2011<br />13<br />
    14. 14. Copyright 4B Strategies 2011<br />14<br />
    15. 15. Which will get better search results ?<br />Review of the Dark Knight movie;<br />Dark Knight movie review;<br />Dark Knight review.<br />?<br />Copyright 4B Strategies 2011<br />15<br />
    16. 16. Dark Knight review – 14,800 searches;<br />The Dark Knight review (variation) – 8,100 searches;<br />Dark Knight movie review – 880 searches;<br />Review of the Dark Knight movie – irrelevant or very few searches.<br />Simple gets better results !<br />Verify in adwords<br />Copyright 4B Strategies 2011<br />16<br />
    17. 17. Verify possible keywords<br />Support main keyword through out the post<br />Avoid repetition and stuffing <br />Objective – to get key phrase and supporting keywords to integrate<br />Review<br />Copyright 4B Strategies 2011<br />17<br />
    18. 18. Use your main phrase in the first sentence or paragraph<br />Repeating a few times –sound natural<br />Use your main phrase in subtitles and, obviously, in the post title too.<br />Add pictures and use your keywords as ALT text for those images<br />Recommendation<br />Copyright 4B Strategies 2011<br />18<br />
    19. 19. Copyright 4B Strategies 2011<br />19<br />Strategies 4B<br />514.481.1501<br />