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Thailand	
  	
  
Startup	
  Ecosystem	
  
Oranuch	
  Lerdsuwankij	
  
Co-­‐founder	
  of	
  thumbsup.in.th	
  
Twi?er:	
  @mimee	
  
Email	
  :	
  mimee@thumbsup.in...
Who	
  is 	
 	
 	
 	
 	
 	
 	
?	
  	
  We	
  are	
  the	
  pioneer	
  of	
  Startup	
  Media	
  in	
  Thailand	
  

TV	
  ...
What	
  are	
  you	
  thinking	
  of	
  Thailand?	
  

Tourism	
  

Agriculture	
  
How	
  about	
  IT	
  industry?	
  
Agenda	
  

Thailand	
  Market	
  SituaJon	
  

Payment	
  
Infrastructure	
  

Key	
  player	
  in	
  	
  
Startup	
  Eco...
Thailand	
  	
  
Market	
  SituaJon	
  
Internet	
  Users	
  
Number	
  of	
  populaHon	
  (2012	
  Est.)	
  :	
  67,091,089	
  
	
  
Internet	
  Users	
  (2000)	...
Facebook	
  users	
  
49%	
  

51%	
  
Facebook Users
(Mar 2013) : 18,202,320 Users
Mobile	
  Users	
  
	
  
	
  
	
  
	
  
	
  	
  	
  
41.49%	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
Mobile	
  Nonvoice	
  Revenue	
  

Non	
  voice	
  revenue	
  is	
  growing	
  up	
  
(Q3	
  2012)	
  
Source	
  :	
  nbtc...
Smartphone	
  

Forecast	
  Number	
  of	
  Smartphone	
  sales	
  in	
  2013	
  

7.5	
  million	
  units 	
  
	
  

Andr...
The	
  Thumb	
  Culture	
  
	
  
Chat	
  More	
  Talk	
  Less	
  
Young	
  children	
  are	
  
'becoming	
  addicted'	
  
to	
  tablets	
  
One	
  Tablet	
  	
  
Per	
  Child	
  
hVp://www.otpc.in.th	
  
Payment	
  
Infrastructure	
  
Bank	
  Accounts	
  
< 50,000 THB
50,000 - 100,000 THB
100,000 - 200,000 THB
200,000 - 500,000 THB
500,000 - 1,000,000 THB...
Credit	
  Card	
  Users	
  

The	
  total	
  number	
  of	
  credit	
  cards (Y2011)	
  stood	
  at	
  	
  

15.3	
  milli...
Payment	
  Gateway/	
  Ewallet	
  
h?p://123.co.th	
  
Key	
  Player	
  
in	
  
Startup	
  	
  
Ecosystem	
  
Startup	
  Ecosystem	
  
Venture	
  Capital	
  

Incubator/Accelerators	
  

Co-­‐working	
  Space	
  

Training	
  
Knowl...
hVp://www.ookbee.com/	
  
•  Makes	
  early	
  stage	
  investments	
  in	
  high	
  potenHal	
  businesses	
  focused	
  on	
  e-­‐commerce.	
  	
 ...
Incubator/Accelerators	
  
Past	
  few	
  years……	
  
Project-­‐based	
  
Outsourcing	
  

Want	
  to	
  create	
  our	
  own	
  	
  
product	
  or	
...
Now	
  

The	
  rising	
  of	
  startup	
  community	
  	
  
Thai	
  Tech	
  Startup	
  

Early	
  Stage	
  
VarieHes	
  
Sample	
  Success	
  Stories	
  
Business	
  Area	
  

Founder	
  

Web	
  Portal	
  
(2000)	
  

Poramet	
  Minsiri	
  

...
Sample	
  Success	
  Stories	
  
Business	
  Area	
  

Social	
  Commerce/Deals	
  
(2009)	
  

Founder	
  

Paul	
  Srivo...
Rising	
  Stars	
  
•  Plagorm-­‐based	
  business	
  model	
  
•  The	
   new	
   cloud	
   plagorm	
   for	
   Smart	
   TVs,	
  
VoiP,	
   ...
• 

SocialEnable	
   is	
   a	
   powerful	
   Social	
   Media	
  
Management	
  Tools	
  which	
  allows	
  user	
  to	
...
• 

Builk.com	
   is	
   a	
   professional	
   social	
  
network	
   connecHng	
   construcHon	
  
professionals	
   thr...
•  Digio	
  has	
  successfully	
  implemented	
  
the	
   first	
   ever	
   mobile	
   EMV-­‐cerHfied	
  
card	
   payment...
Summary	
  
Thailand	
  Market	
  SituaJon	
  
Improved	
  internet	
  access	
  by	
  3G	
  &	
  4G	
  LTE	
  from	
  Mob...
Oranuch	
  Lerdsuwankij	
  
Co-­‐founder	
  of	
  thumbsup.in.th	
  
Twi?er:	
  @mimee	
  
Email	
  :	
  mimee@thumbsup.in...
Thai startup eco_20130609
Thai startup eco_20130609
Thai startup eco_20130609
Thai startup eco_20130609
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Thai startup eco_20130609

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Keynote opening in #tiameetup
500startups Geeks on A Plane
http://meetup.techinasia.com/what-500startups-sees-in-southeast-asia/

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Transcript of "Thai startup eco_20130609"

  1. 1. Thailand     Startup  Ecosystem  
  2. 2. Oranuch  Lerdsuwankij   Co-­‐founder  of  thumbsup.in.th   Twi?er:  @mimee   Email  :  mimee@thumbsup.in.th   Website  :  h?p://thumbsup.in.th  
  3. 3. Who  is ?    We  are  the  pioneer  of  Startup  Media  in  Thailand   TV  Show     thumbsup.in.th   1st  Startup  Event  in  Thailand   “Start  it  Up,  Power  it  Up”   Official  Partnership     with  Econsultancy  
  4. 4. What  are  you  thinking  of  Thailand?   Tourism   Agriculture  
  5. 5. How  about  IT  industry?  
  6. 6. Agenda   Thailand  Market  SituaJon   Payment   Infrastructure   Key  player  in     Startup  Ecosystem   Rising  Startups  
  7. 7. Thailand     Market  SituaJon  
  8. 8. Internet  Users   Number  of  populaHon  (2012  Est.)  :  67,091,089     Internet  Users  (2000)    :  2,300,000     20,100,000   Internet  Users  (June  2012)  :     PenetraHon  (%  PopulaHon)  :  30%     Source:     hVp://www.internetworldstats.com   NaHonal  StaHsHcal  Office  of  Thailand                  
  9. 9. Facebook  users   49%   51%   Facebook Users (Mar 2013) : 18,202,320 Users
  10. 10. Mobile  Users                 41.49%                                  29.54%                                          20.7%   Others  8.27%   Mobile  Market  Share   (Q1  2013)   Source  :  nbtc.go.th     Mobile    Users   (Sub.)   Q1/2013   Growth  Rate   Total   87,445,730   4.10%   Prepaid   76,508,667   3.08%   Postpaid   10,937,063   11.8%  
  11. 11. Mobile  Nonvoice  Revenue   Non  voice  revenue  is  growing  up   (Q3  2012)   Source  :  nbtc.go.th  
  12. 12. Smartphone   Forecast  Number  of  Smartphone  sales  in  2013   7.5  million  units     Android  68%  share  iOS  18%  share     then  Windows  Phone  8  and  Blackberry  10%  [GFK]
  13. 13. The  Thumb  Culture     Chat  More  Talk  Less  
  14. 14. Young  children  are   'becoming  addicted'   to  tablets  
  15. 15. One  Tablet     Per  Child   hVp://www.otpc.in.th  
  16. 16. Payment   Infrastructure  
  17. 17. Bank  Accounts   < 50,000 THB 50,000 - 100,000 THB 100,000 - 200,000 THB 200,000 - 500,000 THB 500,000 - 1,000,000 THB 1,000,000 - 10,000,000 THB 10,000,000 - 25,000,000 THB 25,000,000 - 50,000,000 THB 50,000,000 - 100,000,000 THB 100,000,000 - 200,000,000 THB 200,000,000 - 500,000,000 THB > 500,000,000 THB Total No. of Bank Account 69,811,220 3,531,025 2,800,111 2,420,937 1,116,753 1,101,557 58,940 17,862 Amount 343,349 251,192 390,017 764,728 809,076 2,804,043 893,970 637,789 7,390 3,026 1,558 740 80,871,119 522,180 424,494 487,053 1,123,671 9,451,562 Source  :  Bank  of  Thailand  (March  2013)  
  18. 18. Credit  Card  Users   The  total  number  of  credit  cards (Y2011)  stood  at     15.3  million  cards,  increasing     by  8%  from  14.2  million  cards  in  Y2010.    
  19. 19. Payment  Gateway/  Ewallet  
  20. 20. h?p://123.co.th  
  21. 21. Key  Player   in   Startup     Ecosystem  
  22. 22. Startup  Ecosystem   Venture  Capital   Incubator/Accelerators   Co-­‐working  Space   Training   Knowledge  Hub   Media  
  23. 23. hVp://www.ookbee.com/  
  24. 24. •  Makes  early  stage  investments  in  high  potenHal  businesses  focused  on  e-­‐commerce.     •  Strategic   investment   from   Siemer   Ventures   (USA),   Recruit   Strategic   Partners   “RSP”  (Japan)  and  GMO  Venture  Partners  (Japan)  
  25. 25. Incubator/Accelerators  
  26. 26. Past  few  years……   Project-­‐based   Outsourcing   Want  to  create  our  own     product  or  plagorm  
  27. 27. Now   The  rising  of  startup  community    
  28. 28. Thai  Tech  Startup   Early  Stage   VarieHes  
  29. 29. Sample  Success  Stories   Business  Area   Founder   Web  Portal   (2000)   Poramet  Minsiri   Ecommerce     Site   (2001)   Pawoot  Pongvitayapanu   Online  Hotel   ReservaHon   (1997)   Michael  Kenny (TH  -­‐>  SG)   Stories   •  Acquired  by  MWEB     •  Now  owned  by  Tencent   •  Taken  over  by  Rakuten   •  Acquired  by  Priceline.com    
  30. 30. Sample  Success  Stories   Business  Area   Social  Commerce/Deals   (2009)   Founder   Paul  Srivorakul   Tom  Srivorakul     E-­‐Book  Store   (2010)   Management     of  IT  WORKS   Restaurant     Review  Plagorm   (2010)   Yod  Chinsupakul   PaVrawoot  Suesatayasilp   Stories   •  Acquired  by  LivingSocial   •  Raised  2M  USD  from  Invent   •  Secured  series  A  funding     from  Recruit  Strategic  Partners   (RSP)  
  31. 31. Rising  Stars  
  32. 32. •  Plagorm-­‐based  business  model   •  The   new   cloud   plagorm   for   Smart   TVs,   VoiP,   healthcare   soluHons,   and   lots   more.   •  Sonware   House,   System   Integrator   (SI)   and   developer   could   make   use   of   it   to   power  advert  screens,  home  automaHon   for   lights   or   electronics,   web   TV,   video-­‐ on-­‐demand,  and  video  conferencing.     •  Developed   by   theVCgroup   which   is   the   partner  of  Foxconn.     hVp://thevcgroup.com  
  33. 33. •  SocialEnable   is   a   powerful   Social   Media   Management  Tools  which  allows  user  to   manage   various   social   media   channels   from   one   applicaHon.   This   applicaHon   c o n t a i n s   i n c i d e n t ,   c a m p a i g n   m a n a g e m e n t   a n d   m e a s u r e m e n t   features   to   let   an   enterprise   go   beyond   Social   Media   MarkeHng   with   Social   CRM.   •  Developed   by   Computerlogy   which   is   selected   as   one   of   Facebook   PMD   in   Apps   and   they   are   the   winner   of   Facebook  World  Hack  2012  in  Jakarta   hVp://socialenable.com  
  34. 34. •  Builk.com   is   a   professional   social   network   connecHng   construcHon   professionals   through   their   business   acHviHes   e.g.   budgeHng,   job   cosHng,   p u r c h a s i n g ,   i n v o i c i n g   a n d   s i t e   collaboraHon.   ConstrucHon   companies   work   for   FREE   and   connect   to   their   suppliers,   designers   and   customers   easier.   •  Received   US$400,000   in   investment   from   Project   Planning   Service   PLC   as   strategic  partners.   hVp://builk.com  
  35. 35. •  Digio  has  successfully  implemented   the   first   ever   mobile   EMV-­‐cerHfied   card   payment   plagorm   in   Asia   together   with   Kasikorn   Bank,   the   leading  digital  bank  in  the  region.   hVp://digio.co.th   EMV   stands   for   Europay,   MasterCard   and   Visa,  a  global  standard  for  inter-­‐operaHon  of   integrated  circuit  cards  
  36. 36. Summary   Thailand  Market  SituaJon   Improved  internet  access  by  3G  &  4G  LTE  from  Mobile  Operators   •  Increase  number  of  internet  Users   •  Reduce  digital  divide   •  Create  more  business  opportunity    Mobile  operators  try  to  create  compeHHve  differenHaHon     Thai  Tech  Startup   1.  Time  for  educaHon  and  knowledge  sharing    (Turn  technology  into  Business)     2.  Seed  funding   3.  ConnecHon  
  37. 37. Oranuch  Lerdsuwankij   Co-­‐founder  of  thumbsup.in.th   Twi?er:  @mimee   Email  :  mimee@thumbsup.in.th   Website  :  h?p://thumbsup.in.th  

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