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Building Trust:
How Top Companies
Drive Business Results
with Trust, Leadership
and Collaboration
Andy Atkins
Chief Innovation Officer
Kevin Cuthbert
Chief Consulting Officer
Our Speakers:
Today’s Presentation
a) Overview of Key Findings from
2013 Research
b) Three Keys to Trust
c) Questions and Answers
3
Need assistance? Call Member
Services (866) 538-1909 or email
support@hci.org
Survey Context 2009-2011
4© Interaction Asso...
Survey Snapshot
2013
5© Interaction Associates Inc.
Building Trust 2013 surveyed nearly
400 leaders at more than 290 global
organizations, polling them on
behaviors and issue...
7© Interaction Associates Inc.
"High Performing
Organizations"
are organizations
whose net profit
grew more than
5% over t...
8© Interaction Associates Inc.
“Low Performing
Organizations" are
organizations
whose net profit
shrank or grew
less than ...
High vs. Low Performing Companies
28%
30%
15%
15%
11%
Up to 5%
improvement
Unchanged
5-10% improvement
More than 10%
impro...
10
Effectiveness at Achieving Business Outcomes
• Top line/revenue growth (41 point gap)
• Competitive market position (26...
High Performing vs. Low Performing
HPOs . . .
• Focus more on customer loyalty and retention
(10 point gap)
• demonstrate ...
Trust in Business Survey
2013
12© Interaction Associates Inc.
1. Dramatic Rebound in
Trust and Leadership
2. Employee Involvement
and Engagement
Skyrocket
3. Leaders Walk the Talk
4. T...
Rebound in Levels of
Trust and Leadership
© Interaction Associates 14
15
To what degree do the following statements describe your
organization?
All Respondents: Organizational Culture
Leadersh...
16
Thinking about the level of trust within your organization,
to what extent does the following describe your
company?
% ...
17
High Performing vs. Low Performing
To what degree do the following statements describe your organization?
(% describes ...
Employee Involvement &
Engagement Skyrocket
© Interaction Associates 18
3x
Our employees
view their jobs as
a means to a
paycheck; if
another
opportunity came
along, they would
take it.
Our empl...
© Interaction Associates 20
Engagement/Involvement and Retention
Gap: All Respondents – Net Effectiveness
at Retaining Key...
Leaders Walk the Talk
© Interaction Associates 21
Leaders Walk the Talk
© Interaction Associates 22
Trust is a Decision,
not an Inherent Trait
© Interaction Associates 23
© Interaction Associates 24
trust (n.) a willingness to put yourself at risk
based on another person’s actions
Trust
Align...
© Interaction Associates 25
trust (n.) a willingness to put yourself at risk
based on another person’s actions
Trust
Align...
Trust Matters
© Interaction Associates 26
More than 80% of
Building Trust 2013
respondents say they
need to trust their boss
or senior leaders in
order to be effect...
Only 18% of people in general trust
business leaders, according to the 2013
Edelman Trust Barometer.
© Interaction Associa...
“Employees have a high level of trust in
management and the organization.”
© Interaction Associates 29
Trust Matters
0%
10...
© Interaction Associates 30
How can I build trust?
Take a balanced
approach to Driving
Success.
What
YOU Can
Do Now.
Need assistance? Call Member
Services (866) 538-1909 or email
support@hci.org 32© Interaction Associates Inc.
Predictable
Five top actions Leaders can
take to Build Trust Now
© Interaction Associates 33
1. Set employees up for success by
providing tools, resources and
learning opportunities (41%)
2. Provide adequate informa...
Full Report and
Trust Toolkit
available
online.
35© Interaction Associates Inc.
interactionassociates.com/insights
Q&A
interactionassociates.com
BLOG: interactionassociates.com/insights/blog
LINKED IN: linkedin.com/company/interaction-as...
Two Upcoming Seminars
July 15 – How to Build and Assess
Trust on your Team
Sept. 16 –2014 Trust Research:
findings, implic...
Executive Seminar Series
Learn more at: trainingindustry.com
Thank You
On behalf of TrainingIndustry.com, thanks to:
• Today’s Speakers: Andy Atkins & Kevin Cuthbert
• All of you for ...
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Three Keys to Workplace Trust

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Research shows that 80 percent of workers say they must have trust in their company leadership in order to be effective on the job. How is the level of trust in your workplace?

This is Part 1 of the Training Industry “Building Workplace Trust” Executive Seminar Series program, sponsored by Interaction Associates. Andy Atkins, Chief Innovation Officer, and Kevin Cuthbert, Chief Consulting Officer of Interaction Associates, discuss the three cornerstones of trust ─ transparency, predictability and feasibility ─ and how to build trust in each of these key areas.

Packed with tips for leaders at all levels, this seminar equips you with practical ways to make progress in building workplace trust.

This seminar provides easy-to-implement insights on:

The three cornerstones of workplace trust.
Measuring and assessing the level of trust in your organization.
Practical ways of fostering and maintaining high levels of trust for a better bottom line.

Watch the recorded web seminar here:
https://www1.gotomeeting.com/register/659190633

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Transcript of "Three Keys to Workplace Trust"

  1. 1. Building Trust: How Top Companies Drive Business Results with Trust, Leadership and Collaboration
  2. 2. Andy Atkins Chief Innovation Officer Kevin Cuthbert Chief Consulting Officer Our Speakers:
  3. 3. Today’s Presentation a) Overview of Key Findings from 2013 Research b) Three Keys to Trust c) Questions and Answers 3
  4. 4. Need assistance? Call Member Services (866) 538-1909 or email support@hci.org Survey Context 2009-2011 4© Interaction Associates Inc.
  5. 5. Survey Snapshot 2013 5© Interaction Associates Inc.
  6. 6. Building Trust 2013 surveyed nearly 400 leaders at more than 290 global organizations, polling them on behaviors and issues at the intersection of trust, leadership, and collaboration.
  7. 7. 7© Interaction Associates Inc. "High Performing Organizations" are organizations whose net profit grew more than 5% over the last year. High Performing Companies
  8. 8. 8© Interaction Associates Inc. “Low Performing Organizations" are organizations whose net profit shrank or grew less than 5% over the last year. Low Performing Companies
  9. 9. High vs. Low Performing Companies 28% 30% 15% 15% 11% Up to 5% improvement Unchanged 5-10% improvement More than 10% improvement NET PROFITS: 2013 compared with 2012 HIGH PERFORMING LOW PERFORMING Negative (loss)
  10. 10. 10 Effectiveness at Achieving Business Outcomes • Top line/revenue growth (41 point gap) • Competitive market position (26 point gap) • Exhibiting organizational behavior that is consistent with company values/ethics (24 point gap) High Performing vs. Low Performing
  11. 11. High Performing vs. Low Performing HPOs . . . • Focus more on customer loyalty and retention (10 point gap) • demonstrate higher levels of trust (30 point gap) • have more effective leadership (27 point gap) • and are more likely to have a collaborative environment (27 point gap). . . . than LPOs.
  12. 12. Trust in Business Survey 2013 12© Interaction Associates Inc.
  13. 13. 1. Dramatic Rebound in Trust and Leadership 2. Employee Involvement and Engagement Skyrocket 3. Leaders Walk the Talk 4. Trust is a Decision, Not an Inherent Trait 5. Top 5 Leadership Actions that Build Trust Five Key Findings © Interaction Associates 13
  14. 14. Rebound in Levels of Trust and Leadership © Interaction Associates 14
  15. 15. 15 To what degree do the following statements describe your organization? All Respondents: Organizational Culture Leadership and Trust = Significantly Higher than in 2012 38% 36% 34% 31% 32% 27% My organization has effective leadership My organization is highly collaborative. Employees have a high level of trust in management and the organization. 2013 2012
  16. 16. 16 Thinking about the level of trust within your organization, to what extent does the following describe your company? % Describes extremely/very well All Respondents 1 Significantly higher than 2012 Leadership is consistent, predictable and transparent in their decisions and actions. 2013 2012 32% 1 23%
  17. 17. 17 High Performing vs. Low Performing To what degree do the following statements describe your organization? (% describes extremely/very well) 58% 56% 56% 31% 29% 26% Leadership Collaborative Trust HPO 2013 LPO 2013
  18. 18. Employee Involvement & Engagement Skyrocket © Interaction Associates 18
  19. 19. 3x Our employees view their jobs as a means to a paycheck; if another opportunity came along, they would take it. Our employees are satisfied with the company; they see it as a good place to work. Few would be motivated to seek another job. Our employees are highly engaged and are committed to their profession and jobs; employees willingly expend discretionary effort to achieve results. In addition to being highly engaged, our employees are actively involved and share responsibility for the organization’s success; managers provide meaningful opportunities for employees to give input and/or participate in decisions that affect them. Disengaged Passively Engaged Engaged Involved 24% 7% 0% 20% 40% 60% 80% 100% HPOs LPOs 31% 35% 23%11% 27%42%24% 7% HPOs vs. LPOs: Engagement and Involvement
  20. 20. © Interaction Associates 20 Engagement/Involvement and Retention Gap: All Respondents – Net Effectiveness at Retaining Key Employees 7% 40% 60% 60% 7%
  21. 21. Leaders Walk the Talk © Interaction Associates 21
  22. 22. Leaders Walk the Talk © Interaction Associates 22
  23. 23. Trust is a Decision, not an Inherent Trait © Interaction Associates 23
  24. 24. © Interaction Associates 24 trust (n.) a willingness to put yourself at risk based on another person’s actions Trust Aligned Purpose Expertise Past Experience Basis of Trust Readiness to Trust Willingness to Trust
  25. 25. © Interaction Associates 25 trust (n.) a willingness to put yourself at risk based on another person’s actions Trust Aligned Purpose Expertise Past Experience Basis of Trust Readiness to Trust Willingness to Trust
  26. 26. Trust Matters © Interaction Associates 26
  27. 27. More than 80% of Building Trust 2013 respondents say they need to trust their boss or senior leaders in order to be effective in their work. © Interaction Associates 27 Trust Matters
  28. 28. Only 18% of people in general trust business leaders, according to the 2013 Edelman Trust Barometer. © Interaction Associates 28 Trust Matters
  29. 29. “Employees have a high level of trust in management and the organization.” © Interaction Associates 29 Trust Matters 0% 10% 20% 30% 40% 50% 60% 70% All Respondents LPOs HPOs 38% 26% 56%
  30. 30. © Interaction Associates 30 How can I build trust?
  31. 31. Take a balanced approach to Driving Success. What YOU Can Do Now.
  32. 32. Need assistance? Call Member Services (866) 538-1909 or email support@hci.org 32© Interaction Associates Inc. Predictable
  33. 33. Five top actions Leaders can take to Build Trust Now © Interaction Associates 33
  34. 34. 1. Set employees up for success by providing tools, resources and learning opportunities (41%) 2. Provide adequate information around decisions (41%) 3. Seek input prior to making decisions (40%) 4. Consistently act in alignment with company values (35%) 5. Give employees an inspiring, shared purpose to work toward (28%) Top 5 Leadership Actions that Build Trust © Interaction Associates 34
  35. 35. Full Report and Trust Toolkit available online. 35© Interaction Associates Inc. interactionassociates.com/insights
  36. 36. Q&A interactionassociates.com BLOG: interactionassociates.com/insights/blog LINKED IN: linkedin.com/company/interaction-associates TWITTER: @InteractionAsc YOUTUBE: youtube.com/user/InteractionAssoc FACEBOOK: facebook.com/InteractionAsc LINKED IN Blinding Flashes of the Obvious discussion group: linkedin.com/groups/Blinding-Flashes-Obvious-Interaction- Associates-4719138
  37. 37. Two Upcoming Seminars July 15 – How to Build and Assess Trust on your Team Sept. 16 –2014 Trust Research: findings, implications and takeaways
  38. 38. Executive Seminar Series Learn more at: trainingindustry.com
  39. 39. Thank You On behalf of TrainingIndustry.com, thanks to: • Today’s Speakers: Andy Atkins & Kevin Cuthbert • All of you for attending Questions or Comments? Please contact Nabeel Jaitapker: njaitapker@trainingindustry.com Twitter: @NabyJ
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