Outsmart the Recession
A tale of two leaders

Meet Marty (on the left).
That’s Mark on the right.

Mark has his eye
on his people.

Marty is
focused only on
cost containment
and financial
results.

Connect. Collaborate.
Recognize. Succeed.
It’s all about the
PEOPLE.

arty doesn’t include “people” in his plans.

Marty
doesn’t
know it,
but he is
falling
into a
trap.

What does
Mark know
about
employee
engagement
in a recession?

Mark’s Operating Margin
with 5%, 10%, 15% increase in engagement*
14.5%
13.7%
12.9%
12.1%
For a $5B company,
that’s $40,000,000!
current
*Towers Perrin 2003 Talent Report: New Realities in Today’s Workforce.

682%
Companies that developed
involvement strategies
increased revenues over an
11-year period by an
average of 682%.
* Kotter and Heskett, Corporate Culture and Performance

You have my
attention.
Low involvement
cultures
increased revenues
an average of only
166%.*
* Kotter and Heskett, Corporate Culture and Performance

Disengaged
employees cost the
economy $350
billion annually.
Marty’s employees are
disengaged.

Disengaged employees
are a leading
indicator of financial
problems to come.
(engaged employees)

Mark and his people have the answer.

Revenues Down Revenues Up
Poor Productivity Great Productivity
Excellent Execution
Bad Execution
Smart
Employee
Engagement
Strategies
© 2009 Interaction Associates

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