LeaderLens<br />Leadership & Sustainability What can Leaders Learn              from Nature?“<br />March 23, 2011<br />Twi...
Ashley Welch<br />Director, Leadership & Sustainability<br />Interaction Associates<br />
“fit in viewer”<br />Logisitics<br />Send your questions<br />Questions<br />Twitter hashtag #LeaderLens<br />
Darcy<br />Winslow<br />DSW Collective<br />www.dswcollective.com<br />
Today’s Conversation<br />What was the nature of the transformation that you spear-headed at Nike? <br />What is Biomimicr...
1<br />What was the nature of the transformationthat you spearheaded at Nike? <br />
“Transforming a system is an inside job!”<br />Living Systems<br />Society<br />Suppliers<br />Manufac-turers<br />Retail<...
5Gears of Leadership in Corporate Sustainability<br />5<br />Purpose/Mission<br />Innovate for a Better World<br />4<br />...
2<br />What is Biomimicryand the opportunity it presents to business?<br />
Biomimicry is the science and art of emulating Nature's best biological ideas to solve human problems. <br />– Biomimicry ...
Nature<br /><ul><li>Runs on sunlight
Uses only the energy it needs
Recycles everything
Demands local expertise
Fits form and function
Rewards cooperation
Banks on diversity
Curbs excesses from within
Taps the power limits</li></li></ul><li>3<br />How do you link leadership capability to natural principles?<br />
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Darcy Winslow, formerly of Nike, on social responsibility and leadership

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  • Stage 1: Pre- Compliance - company feels no obligation beyond profits. It cuts corners and tries not to get caught if it breaks the law or uses exploitative practices that cheat the system. It ignores sustainability &amp; actively fights against related regulations.Stage 2: Compliance – Manages liabilities by obeying law, all labor, environmental, health &amp; safety regulations. It reactively does what it legally has to do &amp; does it well. Emerging environmental &amp; philanthropic social actions are treated as costs, projects are end-of-pipe retrofits. CSR is given lip service. Stage 3: Post-Compliance - Company moves from defense to offense. realizes it can save expenses with proactive and incremental operational eco-efficiencies, cleaner processes, and better waste management. recognizes community investment and social marketing can minimize uncertainty, enhance its reputation, and help maximize shareholder value. sustainability initiatives are still marginalized in specialized departments -- they are tacked on as “green housekeeping,” not built in and institutionalized.Stage 4: Strategic Integration - firm transforms &amp; re-brands itself as a company committed to sustainability; integrates sustainability with key business strategies. It captures added value from breakthrough sustainability initiatives that benefit all stakeholders. Instead of costs / risks, investments &amp; opportunities. Makes cleaner products, applies eco-effectiveness and life-cycle stewardship, and enjoys competitive advantages from sustainability initiatives.Stage 5: Passion and Values - Driven by a passionate, values-based commitment to improving the well- being of the company, society, and the environment, the company helps build a better world because it is the right thing to do. Very simply, where people, profits and planet thrive in balance. “We see corporate responsibility as a catalyst for growth and innovation. It is an integral part of how we can use the power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change.”-Mark Parker
  • Interdependence: A relationship in which each partner affects and often needs the other. The human approach to waste tends to be a straight line that looks like this: Take &gt; Make &gt; Waste. In nature, there is no such thing as waste. One species’ waste is another’s food; everybody is somebody’s lunch.System Integrity: What a system has when all the parts and processes essential to its ability to function are present. Biodiversity: the variety, complexity, and abundance of species that, if adequate, make ecosystems healthy and resilient.Cooperation and Partnership: The continual process in which species exchange energy and resources.Rightness of Size: The proportions of living systems–their bigness or smallness and their built-in limitations to growth–that influence a system’s stability and sustainability.Living Cycles: A cycle is a circular process that repeats over and over, frequently returning to where it began. The water, lunar, sleep and other cycles sustain life, circulate resources, and provide opportunities for renewal.Waste = Food: When waste from one system becomes food for another. All materials in nature are valuable, continuously circulating in closed loops of production, use, and recycling.Feedback: Circular processes that create growth or decay by amplifying change (reinforcing feedback) or, foster stability by counteracting or lessening change (balancing feedback).Nonlinearity: a type of behavior in which the effect is disproportionate from the cause.Emergent Properties: Behavior that arises out of the interactions within a specific set of parts: the health of an ecosystem or a team’s performance, for example.Flux: The continual movement of energy, matter and information that moves through living systems. Flux enables the living or “open” system to remain alive, flexible and
  • And to wrap up today– I’d like to point to the Harvard Business Review…and a recent HBR article titled Why Sustainability is the Key Driver of Innovation.The piece was written by the great business strategist and author, C.K. Pra-ha(accent)-lad — who sadly died last week. He argued thatthe current economic system has placed enormous pressures on our planet while catering to the needs of only about a quarter of the ppl in the world. That traditional approaches to business will collapse, and companies will have to develop innovative solutions”He said – “This will happen only when executives recognize a simple truth – Sustainability = Innovation”.I’d like to end there. We look forward to having you at our next Leader Lens on May 26 with David McConville.Thanks for joining us – and I’ll turn this back to Michael Tirrell
  • Ll winslow 032311_new

    1. 1. LeaderLens<br />Leadership & Sustainability What can Leaders Learn from Nature?“<br />March 23, 2011<br />Twitter hashtag #LeaderLens<br />
    2. 2. Ashley Welch<br />Director, Leadership & Sustainability<br />Interaction Associates<br />
    3. 3. “fit in viewer”<br />Logisitics<br />Send your questions<br />Questions<br />Twitter hashtag #LeaderLens<br />
    4. 4. Darcy<br />Winslow<br />DSW Collective<br />www.dswcollective.com<br />
    5. 5. Today’s Conversation<br />What was the nature of the transformation that you spear-headed at Nike? <br />What is Biomimicry and the opportunity it presents to business?<br />How do you link leadership capability to natural principles?<br />
    6. 6. 1<br />What was the nature of the transformationthat you spearheaded at Nike? <br />
    7. 7. “Transforming a system is an inside job!”<br />Living Systems<br />Society<br />Suppliers<br />Manufac-turers<br />Retail<br />Consumers<br />Product<br />Service<br />Profit<br />People<br />Process<br />Earth’s Crust<br />Shambhala (Warriors): Planting Champions and Seeds of Change<br />
    8. 8. 5Gears of Leadership in Corporate Sustainability<br />5<br />Purpose/Mission<br />Innovate for a Better World<br />4<br />Integrated Strategy<br />2011<br />proactive<br />3<br />Partner<br />2<br />Volunteer<br />reactive<br />Irreverence Justified<br />1<br />Pre/Compliance<br />1992<br />Source / Adaptation: The Necessary Revolution: and Mindsets in Action<br />
    9. 9. 2<br />What is Biomimicryand the opportunity it presents to business?<br />
    10. 10. Biomimicry is the science and art of emulating Nature's best biological ideas to solve human problems. <br />– Biomimicry Institute<br />
    11. 11. Nature<br /><ul><li>Runs on sunlight
    12. 12. Uses only the energy it needs
    13. 13. Recycles everything
    14. 14. Demands local expertise
    15. 15. Fits form and function
    16. 16. Rewards cooperation
    17. 17. Banks on diversity
    18. 18. Curbs excesses from within
    19. 19. Taps the power limits</li></li></ul><li>3<br />How do you link leadership capability to natural principles?<br />
    20. 20. Biodiversity<br />Cooperation & Partnership<br />Rightness of Size<br />
    21. 21. Questions<br />
    22. 22. Join us<br />
    23. 23.
    24. 24. Ashley Welch<br />Director, Leadership & Sustainability<br />awelch@interactionassociates.com<br />Twitter hashtag #leaderlens<br />
    25. 25. WHEN<br />April 27, 2011<br />WHO<br />Erik Gregory<br />WHAT<br />Positive Psychology <br />
    26. 26. Thank You!<br />Webinar on demand at:interactionassociates.com/ideas<br />

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