Collaboration spark plug-innovation

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Collaboration spark plug-innovation

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How can you overcome barriers to innovation? This webcast from Interaction Associates shows how.

How can you overcome barriers to innovation? This webcast from Interaction Associates shows how.

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  • 1. The Spark Plug toInnovationA 60-minute Interactive Webinar © Interaction Associates 1
  • 2. Housekeeping
  • 3. Today’s Learning Leaders Senior Consultant Justin Jones Denver, Co © Interaction Associates 3
  • 4. Collaborative leadershipexperts with over fourdecades of experiencedeveloping people at alllevels of an organization toshare in the responsibilityfor achieving extraordinarybusiness results © Interaction Associates 4
  • 5. To learn some practical methods andPurpose of tools for turning interesting ideas into useful ideas, and sparking greaterthis Webinar in your organization © Interaction Associates 5
  • 6. A Few of the Questions We’ll Answer Today• What does innovation mean?• How might we move from incremental thinking to innovative thinking?• What prevents organizations from taking advantage of people’s ideas?• How can I help my team collaborate to innovate? © Interaction Associates 6
  • 7. How do you define innovation?Please enter your answer in the chat box. © Interaction Associates 7
  • 8. Innovation is creativityput to productive use. © Interaction Associates 8
  • 9. Innovation Is/Is Not Is About… Is Not About…How to tap into your creativity and the How to assess your creativecreativity of others ability or that of others © Interaction Associates 9
  • 10. Innovation Is/Is Not Is About… Is Not About…A repeatable, manageable process “Eureka!” moments © Interaction Associates 10
  • 11. Innovation Is/Is Not Is About… Is Not About…Practical tools that can be used in any How to overhaul your organizationalenvironment or culture environment or culture to enhance innovation © Interaction Associates 11
  • 12. Innovation Is/Is Not Is About… Is Not About…• How to tap into your creativity • How to assess your creative ability or and the creativity of others that of others• Practical tools that can be used • How to overhaul your organizational in any environment or culture environment or culture to enhance innovation• A repeatable, manageable process • “Eureka!” moments © Interaction Associates 12
  • 13. Types of InnovationProductProcessService orExperience © Interaction Associates 13
  • 14. © Interaction Associates 14
  • 15. How might we think more innovatively? Desirability Feasibility ViabilityDr. Roger Martin, Rotman School of Management, University of Toronto © Interaction Associates 15
  • 16. Poll: Which is your org’s leading frameof thinking for new ideas? Desirability Feasibility Viability © Interaction Associates 16
  • 17. Reference Tim Brown “Change by Design” IDEO (Harper Collins, 2009), Eric von Hippel, Profess and Head of Innovation andEntrepreneurship group at the MIT Sloan School of Managemtent. “Democratizing Innovation” MIT Press 2005). © Interaction Associates 17
  • 18. Desirability:Focus on What Users Care About © Interaction Associates 18
  • 19. © Interaction Associates 19
  • 20. How can desirability yield innovativelearnings? “I know! Well cross a spoon and a fork and call it a spork!” © Interaction Associates 20
  • 21. Extreme Users © Interaction Associates 21
  • 22. IQ Test:What doyou see? © Interaction Associates 22
  • 23. Do not adjust your set! © Interaction Associates 23
  • 24. SuccessStory © Interaction Associates 24
  • 25. Summary: Strategies• Use integrative thinking, but start with desirability• Let go of any solutions you already have in mind (and you know who you are!)  Open yourself to learn something new in order to design something beyond incremental• Use ethnographic techniques, look to Extreme Users and notice what surprises you, as well as what people care about © Interaction Associates 25
  • 26. Creativity put to productive useRemember:What is Part DeuxInnovation? We’ll identify strategies to help keep your good ideas alive © Interaction Associates 26
  • 27. So what is the problem?Organizations do not suffer from …organizations suffer fromhaving too few ideas… © Interaction Associates 27
  • 28. © Interaction Associates 28
  • 29. So you’ve got a great idea:Would people in your organization most likely: A) Prepare a business case proving the features/benefits of the idea B) Invest in a prototype and conduct market testing C) Just start playing with your idea, yesterday! Butterant © Interaction Associates 29
  • 30. Once we have a great idea… © Interaction Associates 30
  • 31. Experiment withyour ideas © Interaction Associates 31
  • 32. © Interaction Associates 32
  • 33. Back to Butterant © Interaction Associates 33
  • 34. Back to Butterant © Interaction Associates 34
  • 35. Summary: Techniques to build support foryour ideas1. Experiment quickly to evolve your idea and build momentum.2. Remember: low-cost, quick-and-easy, generative—that’s how you innovate a better mousetrap that survives the rigors of implementation3. Design experiments in desirability and later build feasibility and viability considerations © Interaction Associates 35
  • 36. © Interaction Associates 36
  • 37. Extreme Users!Remember:Who should Part 3we learn We’ll practice somefrom for collaborative skills thatinnovative stimulate creativity andinsights? innovation. © Interaction Associates 37
  • 38. That’s where Collaboration fits in…• Collaboration is the process of working together to solve problems, ▸ create options, ▸ make decisions, ▸ and implement in a coordinated way.• If you get a better handle on the way you collaborate, you’ll take a big step forward in the way you innovate. © Interaction Associates 38
  • 39. What are themost typicalcategories ofstakeholdersyou consider? © Interaction Associates 39
  • 40. Stakeholder Strategy• A key stakeholder is any person (or group of people) who: ▸ Has power/influence ▸ Can implement or stop your idea ▸ Is responsible for the decision ▸ Have information or expertise ▸ Will be impacted (especially users!) © Interaction Associates 40
  • 41. Stakeholder Analysis Example © Interaction Associates 41
  • 42. Open-Narrow-Close © Interaction Associates 42
  • 43. Brainstorming © Interaction Associates 43
  • 44. Watch video © Interaction Associates 44
  • 45. © Interaction Associates 45
  • 46. Then what? © Interaction Associates 46
  • 47. INTRODUCTION INSPIR IDEATE » Brainstorm Ideas IMPLEMENT E Select your best idea based on these criteriaINSPIRATIONAL CONNECTED RELEVANTYour idea should be novel, Your idea should meet a Your idea should beexciting, and easy to real need and solve a real relevant to the originalunderstand by someone problem. design challenge.not steeped in the processor the topic. © Interaction Associates 47
  • 48. Narrow beforeyou close © Interaction Associates 48
  • 49. Key collaborative skills1. Conduct a thorough stakeholder analysis2. Guide your interactions, balancing divergence and convergence (Open, Narrow, and Close)3. Lead disciplined brainstorming sessions (get wild, no really)4. Narrow before you close: involve others in letting go of their respective “darlings” so that your best ideas move forward (with stakeholder fingerprints) © Interaction Associates 49
  • 50. In summary:3 Methods for Moving beyond Incremental: 1. Use integrative thinking, but start with desirability 2. Let go of any solutions you already have in mind (and you know who you are!)  Open yourself to learn something new in order to design something beyond incremental 3. Use ethnographic techniques, look to Extreme Users and notice what surprises you, as well as what people care about3 Techniques for Keeping Ideas Alive 1. Experiment quickly to evolve your idea and build momentum. 2. Remember: low-cost, quick-and-easy, generative 3. Design experiments in desirability and later build feasibility and viability experiments4 Skills for Collaborating to Innovate 1. Conduct a thorough stakeholder analysis. 2. Guide your interactions, balancing divergence and convergence (Open, Narrow, and Close). 3. Lead disciplined brainstorming sessions. 4. Narrow before you close: involve others in letting go of their respective “darlings” so that your best ideas move forward. © Interaction Associates 50
  • 51. Bon Voyage andHappy Innovating! © Interaction Associates 51
  • 52. Q&A Justin Jones jjones@interactionassociates.com Follow us on Twitter: @interactionassociates.com Friend us on Facebook: facebook.com/InteractionAsc Visit our Linked In page: http://www.linkedin.com/company/19977 © Interaction Associates 52