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Sprint Marketing Campaign

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  • 1. Proposed by Milton Jones III
  • 2.  The Sprint Nextel Corporation was founded in 2004 when Sprint PCS merged with Nextel Communications. Sprint Nextel now operates Sprint and Nextel plans and also pre-paid services Boost Mobile and Virgin Mobile.
  • 3.  Sprint biggest challenge is getting more of the market that Verizon and AT&T Mobility are controlling right now. AT&T also bought out T-Mobile and are just waiting to get cleared legally. If that happens AT&T will overtake Verizon as #1 with Sprint staying at #3 but with less of the market from their two biggest competition.
  • 4.  Sprint can capitalize with getting more younger adult customers. Sprint can keep attracting young adults into contracts with the company by keeping their current low-priced cell phone plans along with highly sought after phones such as the iPhone, Evo, and other Android powered phones.
  • 5. 666,428 likes66% of Online @sprint 94,827 followersAdults useSocial Media. 46,035 followers 5,575,073 total views
  • 6. @sprint @sprintcare @sprintnewsAverage Twitter User will only tweet @sprint with issues start having@sprintcare monitor @sprint’s tweets to help solve customers issuesor concerns while boosting PR and cutting down talk times forcustomer service. Sprint’s 3 accounts have 136,970 followers and with amore responsive team the followers number would definitely increase
  • 7.  63% of cell phone users in the U.S. are smart phone users Creating an app for iOS App Store and Android Market will be perfect for customers to pay their bills, see phone minutes used, etc.
  • 8.  Everyone loves free giveaways A way to get more followers on Twitter, likes on Facebook, and mobile app downloads Is to simply to give away a select number of free phones, or maybe cell phone service for a select time for random number of users when they connect with Sprint though social media
  • 9.  Compared to traditional advertisement using Budget social media can be must more cost efficient as Sprint can hire new Social Media Analysts employees to maintain their social media $90,000 Mobile App accounts. Three entry Developers $150,000 level employees at $30,000 a year. More of the budget would have to go to a Mobile app developer to create  Employing workers to help broaden and maintain the apps for then social media appeal iOS and Android. Two Will cost the company $240,000 not developers at $75,000 a too much compared to Sprint being year. #11 in advertisement money spent
  • 10.  Within 1 year, Sprint should be close to approaching 1 million on Facebook Twitter response times should be in a reasonable time With the mobile app launched