The Sprint Nextel Corporation was founded in 2004 when Sprint PCS merged with Nextel Communications. Sprint Nextel now operates Sprint and Nextel plans and also pre-paid services Boost Mobile and Virgin Mobile.
Sprint biggest challenge is getting more of the market that Verizon and AT&T Mobility are controlling right now. AT&T also bought out T-Mobile and are just waiting to get cleared legally. If that happens AT&T will overtake Verizon as #1 with Sprint staying at #3 but with less of the market from their two biggest competition.
Sprint can capitalize with getting more younger adult customers. Sprint can keep attracting young adults into contracts with the company by keeping their current low-priced cell phone plans along with highly sought after phones such as the iPhone, Evo, and other Android powered phones.
666,428 likes66% of Online @sprint 94,827 followersAdults useSocial Media. 46,035 followers 5,575,073 total views
@sprint @sprintcare @sprintnewsAverage Twitter User will only tweet @sprint with issues start having@sprintcare monitor @sprint’s tweets to help solve customers issuesor concerns while boosting PR and cutting down talk times forcustomer service. Sprint’s 3 accounts have 136,970 followers and with amore responsive team the followers number would definitely increase
63% of cell phone users in the U.S. are smart phone users Creating an app for iOS App Store and Android Market will be perfect for customers to pay their bills, see phone minutes used, etc.
Everyone loves free giveaways A way to get more followers on Twitter, likes on Facebook, and mobile app downloads Is to simply to give away a select number of free phones, or maybe cell phone service for a select time for random number of users when they connect with Sprint though social media
Compared to traditional advertisement using Budget social media can be must more cost efficient as Sprint can hire new Social Media Analysts employees to maintain their social media $90,000 Mobile App accounts. Three entry Developers $150,000 level employees at $30,000 a year. More of the budget would have to go to a Mobile app developer to create Employing workers to help broaden and maintain the apps for then social media appeal iOS and Android. Two Will cost the company $240,000 not developers at $75,000 a too much compared to Sprint being year. #11 in advertisement money spent
Within 1 year, Sprint should be close to approaching 1 million on Facebook Twitter response times should be in a reasonable time With the mobile app launched