Nlp social media class day 1

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  • Social media class introduction sheet

Transcript

  • 1. Using Social Media in Your Nonprofit Prepared for Summer 2011 Boulders Community Foundation Offices
  • 2.
    • All students will receive one credit through VCU for their participation in this class. This grade will appear on your official VCU transcript.
    • Grading System:
    • The student registers but does not attend the class – administratively dropped
    • The student attends less than the full two days* – administratively withdrawn
    • The student attends both full days and participates, but does not complete an assignment – can earn a maximum of a C but the instructor can assign C, D, or F based on students participation. The majority of students who participate well and exhibit appropriate classroom behavior with likely receive a C.
    • The student attends both full days and submits an assignment – the student is eligible for an A or B . They can earn a maximum of A but the professor can assign A, B, C, D, or F based on students’ participation and quality of assignment. The majority of students completing the assignment will likely receive an A or B.
    • The only grades eligible towards the certificate is an A or B
    • Technology and Conversational Spanish courses are an exception to this grading system and operate on a Pass / Fail grading system. In order to receive a Pass you must meet all attendance and any other course requirements.
    • *Please note that students need 10‐15 contact hours with an instructor, it is mandatory that students attend every hour of the program to receive a passing grade.  
    •  
  • 3. Introductions
    • Class Expectations
    • Introductions
    • Tell the class about yourself in 140 characters or less.
    • What You Hope to Learn
  • 4. Agenda
    • Social Media Overview
    • Blogs
    • Facebook and LinkedIn
    • Twitter
    • YouTube
    • Your Social Media Personality
    • URL Shorteners and Other Tools
    • Case Studies: Twitter, Facebook
    • Homework
  • 5. Social Media
  • 6. Definition
    • social media defines internet tools that enable anyone (even private individuals) to publish or access information. It is Media for the masses with a focus on small bits of information.
  • 7. Type of Social Media
    • Communication (blogger, wordpress, twitter, linkedin, ning)
    • Sharing Media (flickr, youtube, picasa)
    • Content Sharing (wikipedia, delicious, friend feed)
    • Monitoring (rss feeds, google alerts, technorati)
    • Socializing - Facebook, Google+
  • 8. History Behind Social Media
    • The emphasis is on small
    • Phone to www to forums to icq to p2p sharing to social networking to real time and location based networking
  • 9. A Picture of Social Media
  • 10. Women as Early Adopters
  • 11. Time Required
    • Listening: 
5 hours a week
    • Participate: 
10 hours
    • Generate Buzz: 
10-15 hours per week 
    • Share Your Story: 
15-20 per week
    • Community Building and Social Networking: 
 20 hours plus per week
    • http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html accessed October 2009
  • 12. Agenda
    • Social Media Overview
    • Blogs
    • Facebook and LinkedIn
    • Twitter
    • YouTube
    • Your Social Media Personality
    • URL Shorteners and Other Tools
    • Case Studies: Twitter, Facebook
    • Homework
  • 13. Blogs
    • Original Part of Web 2.0
    • Fast to update, requires little to no html knowledge
  • 14. What makes a good blog?
    • Compelling images and videos
    • Links to other social media
    • Minimum post of 1 per week
    • Interactive in creating a community
  • 15. Examples of Good Blogs
    • recent
    • Pictures
    • Links to more info
    • Links to other social media
  • 16. Examples of Good Blogs
  • 17. Agenda
    • Social Media Overview
    • Blogs
    • Facebook and LinkedIn
    • Twitter
    • YouTube
    • Your Social Media Personality
    • URL Shorteners and Other Tools
    • Case Studies: Twitter, Facebook
    • Homework
  • 18. LinkedIn
    • The “Professional” Facebook
    • 50 million users
    • A new member joins every second, half outside of US
    • Introductions and recommendations
  • 19. LinkedIn
    • Do you need to add your nonprofit?
    • Yes.
    • https://help.linkedin.com/app/answers/detail/a_id/710/related/1
  • 20. Facebook
    • 750 million active users
    • 700 billion min. spent on facebook each month
    • Fastest growing demographic 55 and older
    • Average user connected to 80 pages/groups
    • 30 billion pieces of content is shared each month
    • www.facebook.com accessed July, 2011
  • 21. Causes Applications on Facebook
    • Create a Facebook Page and collect fans
    • Add the causes application and create a new cause (allows you to generate donations)
  • 22. Privacy on Facebook
    • This page intentionally left blank.
  • 23. Agenda
    • Social Media Overview
    • Blogs
    • Facebook and LinkedIn
    • Twitter
    • YouTube
    • Your Social Media Personality
    • URL Shorteners and Other Tools
    • Case Studies: Twitter, Facebook
    • Homework
  • 24. What is Twitter?
    • MicroBlogging
    • Speaking to the world in140 characters
    • Key is creating a conversation
  • 25. Twitter Cheat Sheet
    • # (hash tag) a way to organize information
    • RT retweet - posting someone else’s message again
    • DM Direct Message - sending a private message
    • Tiny.url bit.ly - url shorteners - a way to condense web addresses and monitor click rates
  • 26. Twitter: Where to Begin
    • Find people you already know
    • Find like minded users
    • Find people in your area
    • Get a desktop or mobile client
    • Learn the ropes
    • http://www.twitip.com/custom-twitter-backgrounds/
    • http://mashable.com/2009/07/20/twitter-new-users/ accessed October 2009
  • 27. http://www.informationisbeautiful.net/2009/more-truth-about-twitter/ accessed October 2009
  • 28. What We Can Learn From Businesses Use of Twitter
    • @anthemhealth
    • @etapestry
    • @comcastbill
  • 29. What makes a good tweet?
    • Conversation starter
    • Open ended
    • Leads you to greater engagement
    • Gets RT
    • Builds up the community
  • 30. What makes a bad tweet?
    • Too personal
    • Closed ended
    • Lacks relevance
    • Talking at people
    • Resembles a press release
  • 31. Agenda
    • Social Media Overview
    • Blogs
    • Facebook and LinkedIn
    • Twitter
    • YouTube
    • Your Social Media Personality
    • URL Shorteners and Other Tools
    • Case Studies: Twitter, Facebook
    • Homework
  • 32. You Tube - Not Just for Kids
    • Use YouTube videos to bring your NPO to Life
    • Why?
      • YouTube is the 4 th largest site in the US. The average time spent on the site per visit is 58 minutes
      • branding and functionality, free services, etc
      • Drives engagement by bringing your non-profit to “life”
      • Links
      • Supports search engine optimization.
  • 33. You Tube - Not Just for Kids
    • How?
      • Ideas! Panda.org; Feedthechildren.org
      • Video an activity that captures the spirit of your NPO
      • Provide links
      • Measure ROI/effectiveness by measuring the # of views and comments
      • Use “Insight”, a free measurement tool on YouTube, to measure HOW people are finding our content.
  • 34. Agenda
    • Social Media Overview
    • Blogs
    • Facebook and LinkedIn
    • Twitter
    • YouTube
    • Your Social Media Personality
    • URL Shorteners and Other Tools
    • Case Studies: Twitter, Facebook
    • Homework
  • 35. What about Google+
    • Newest Kid on the Block
    • Mostly used by techies
    • Blend of Twitter and Facebook
    • Ties in all google services
    • Read more here - http://bit.ly/oiDDxe
    • http://www.youtube.com/watch?v=xwnJ5Bl4kLI
  • 36. What is Your Social Media Personality
    • 1. Clear Boundaries  -
      • It is just as important to define who you are as who you are not.  
    • 2. It ’s a Conversation  
      • As a small business or nonprofit on twitter you must dance the line between getting involved in local issues and getting too involved.
    • 3. No more than 3 Reasons to Exist
  • 37. What is Your Social Media Personality
    • 4.  Decide your follower identity
      • Being thoughtful about who you will follow will improve your social media experience.
    • 5. Who you are on Social Media Channels should match who you are in life.
      •   If you are a feisty advocacy organization, your tweets/posts should be feisty and fierce.  If you are a conservative and safe org. your messages should follow suit.
  • 38. My SM Personality
    • @MilstonConsult is an RVA based consulting company specializing in nonprofit organizations.  I tweet on 1. local issues to create conversations. 2. Local and national nonprofit news and trends 3. local and national social media news and trends.  I never use a client ’s name unless I am celebrating a success we are having together. I will tweet about vendors I am working with- both positive and negative interactions. I will follow local and national nonprofits and nonprofit interests as well as local and national social media people/places/things.  I will also be active in my RVA community.  I will not tweet about my personal life (except those occasions where I am sleepy or otherwise distracted and I experience multi-tasking #fail and tweet under the wrong username.)
    • @SarahMilsto n is an RVA attachment parenting wife and mother.  I will tweet on 1. my partner 2. our life 3. our daughter  Since she is a toddler that includes tweets about breastfeeding, diapers, and her neverending quest to stay up all night.  I will converse with friends about the aforementioned topics and comment on all things rva related.  I will not tweet about my business except just every so often.
  • 39. Agenda
    • Social Media Overview
    • Blogs
    • Facebook and LinkedIn
    • Twitter
    • YouTube
    • Your Social Media Personality
    • URL Shorteners and Other Tools
    • Case Studies: Twitter, Facebook
    • Homework
  • 40. Tools to Make Social Media Easier to Use
    • Tweetdeck
    • Landing Pages @kanter
    • Google Analytics/Alerts
    • Social Brite Tool Kits (free music, videos, photos to use) http://www.socialbrite.org/sharing-center/
  • 41. URL Shorteners: What are all those letters?
    • Bit.ly, tiny.url, good.ly
    • Formed to help people post direct links to websites in only 140 characters
    • Demonstration
  • 42. Making Twitter Easier to Use
  • 43. Agenda
    • Social Media Overview
    • Blogs
    • Facebook and LinkedIn
    • Twitter
    • YouTube
    • Your Social Media Personality
    • URL Shorteners and Other Tools
    • Case Studies: Twitter, Facebook
    • Homework
  • 44. Social Media Case Studies
    • Lewis Ginter
    • Hands on Greater Richmond
    • Virginia Breast Cancer Foundation
  • 45. 5 essential tips from mashable
    • Remember - It is a conversation
    • Be active and responsive
    • Be Personal and Authentic
    • Encourage Sharing
    • Make Social media - Organization-wide activity
    • http://mashable.com/2009/08/21/charity-social-media/ accessed October 2009
  • 46. Agenda
    • Social Media Overview
    • Blogs
    • Facebook and LinkedIn
    • Twitter
    • YouTube
    • Your Social Media Personality
    • URL Shorteners and Other Tools
    • Case Studies: Twitter, Facebook
    • Homework
  • 47. Homework
    • Open Twitter Account
    • Find me on Twitter
    • Attract 10 Followers
    • Post an Interesting News Article
    • Tweet me your bit.ly link
    • #smc4np
  • 48. Next Week
    • Separating Personal from Professional
    • Social Media Policies
    • Raising Money with Social Media
    • ROI