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Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
Nlp social media class day 1
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Nlp social media class day 1

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  • Social media class introduction sheet
  • Transcript

    • 1. Using Social Media in Your Nonprofit Prepared for Summer 2011 Boulders Community Foundation Offices
    • 2.
      • All students will receive one credit through VCU for their participation in this class. This grade will appear on your official VCU transcript.
      • Grading System:
      • The student registers but does not attend the class – administratively dropped
      • The student attends less than the full two days* – administratively withdrawn
      • The student attends both full days and participates, but does not complete an assignment – can earn a maximum of a C but the instructor can assign C, D, or F based on students participation. The majority of students who participate well and exhibit appropriate classroom behavior with likely receive a C.
      • The student attends both full days and submits an assignment – the student is eligible for an A or B . They can earn a maximum of A but the professor can assign A, B, C, D, or F based on students’ participation and quality of assignment. The majority of students completing the assignment will likely receive an A or B.
      • The only grades eligible towards the certificate is an A or B
      • Technology and Conversational Spanish courses are an exception to this grading system and operate on a Pass / Fail grading system. In order to receive a Pass you must meet all attendance and any other course requirements.
      • *Please note that students need 10‐15 contact hours with an instructor, it is mandatory that students attend every hour of the program to receive a passing grade.  
      •  
    • 3. Introductions
      • Class Expectations
      • Introductions
      • Tell the class about yourself in 140 characters or less.
      • What You Hope to Learn
    • 4. Agenda
      • Social Media Overview
      • Blogs
      • Facebook and LinkedIn
      • Twitter
      • YouTube
      • Your Social Media Personality
      • URL Shorteners and Other Tools
      • Case Studies: Twitter, Facebook
      • Homework
    • 5. Social Media
    • 6. Definition
      • social media defines internet tools that enable anyone (even private individuals) to publish or access information. It is Media for the masses with a focus on small bits of information.
    • 7. Type of Social Media
      • Communication (blogger, wordpress, twitter, linkedin, ning)
      • Sharing Media (flickr, youtube, picasa)
      • Content Sharing (wikipedia, delicious, friend feed)
      • Monitoring (rss feeds, google alerts, technorati)
      • Socializing - Facebook, Google+
    • 8. History Behind Social Media
      • The emphasis is on small
      • Phone to www to forums to icq to p2p sharing to social networking to real time and location based networking
    • 9. A Picture of Social Media
    • 10. Women as Early Adopters
    • 11. Time Required
      • Listening: 
5 hours a week
      • Participate: 
10 hours
      • Generate Buzz: 
10-15 hours per week 
      • Share Your Story: 
15-20 per week
      • Community Building and Social Networking: 
 20 hours plus per week
      • http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html accessed October 2009
    • 12. Agenda
      • Social Media Overview
      • Blogs
      • Facebook and LinkedIn
      • Twitter
      • YouTube
      • Your Social Media Personality
      • URL Shorteners and Other Tools
      • Case Studies: Twitter, Facebook
      • Homework
    • 13. Blogs
      • Original Part of Web 2.0
      • Fast to update, requires little to no html knowledge
    • 14. What makes a good blog?
      • Compelling images and videos
      • Links to other social media
      • Minimum post of 1 per week
      • Interactive in creating a community
    • 15. Examples of Good Blogs
      • recent
      • Pictures
      • Links to more info
      • Links to other social media
    • 16. Examples of Good Blogs
    • 17. Agenda
      • Social Media Overview
      • Blogs
      • Facebook and LinkedIn
      • Twitter
      • YouTube
      • Your Social Media Personality
      • URL Shorteners and Other Tools
      • Case Studies: Twitter, Facebook
      • Homework
    • 18. LinkedIn
      • The “Professional” Facebook
      • 50 million users
      • A new member joins every second, half outside of US
      • Introductions and recommendations
    • 19. LinkedIn
      • Do you need to add your nonprofit?
      • Yes.
      • https://help.linkedin.com/app/answers/detail/a_id/710/related/1
    • 20. Facebook
      • 750 million active users
      • 700 billion min. spent on facebook each month
      • Fastest growing demographic 55 and older
      • Average user connected to 80 pages/groups
      • 30 billion pieces of content is shared each month
      • www.facebook.com accessed July, 2011
    • 21. Causes Applications on Facebook
      • Create a Facebook Page and collect fans
      • Add the causes application and create a new cause (allows you to generate donations)
    • 22. Privacy on Facebook
      • This page intentionally left blank.
    • 23. Agenda
      • Social Media Overview
      • Blogs
      • Facebook and LinkedIn
      • Twitter
      • YouTube
      • Your Social Media Personality
      • URL Shorteners and Other Tools
      • Case Studies: Twitter, Facebook
      • Homework
    • 24. What is Twitter?
      • MicroBlogging
      • Speaking to the world in140 characters
      • Key is creating a conversation
    • 25. Twitter Cheat Sheet
      • # (hash tag) a way to organize information
      • RT retweet - posting someone else’s message again
      • DM Direct Message - sending a private message
      • Tiny.url bit.ly - url shorteners - a way to condense web addresses and monitor click rates
    • 26. Twitter: Where to Begin
      • Find people you already know
      • Find like minded users
      • Find people in your area
      • Get a desktop or mobile client
      • Learn the ropes
      • http://www.twitip.com/custom-twitter-backgrounds/
      • http://mashable.com/2009/07/20/twitter-new-users/ accessed October 2009
    • 27. http://www.informationisbeautiful.net/2009/more-truth-about-twitter/ accessed October 2009
    • 28. What We Can Learn From Businesses Use of Twitter
      • @anthemhealth
      • @etapestry
      • @comcastbill
    • 29. What makes a good tweet?
      • Conversation starter
      • Open ended
      • Leads you to greater engagement
      • Gets RT
      • Builds up the community
    • 30. What makes a bad tweet?
      • Too personal
      • Closed ended
      • Lacks relevance
      • Talking at people
      • Resembles a press release
    • 31. Agenda
      • Social Media Overview
      • Blogs
      • Facebook and LinkedIn
      • Twitter
      • YouTube
      • Your Social Media Personality
      • URL Shorteners and Other Tools
      • Case Studies: Twitter, Facebook
      • Homework
    • 32. You Tube - Not Just for Kids
      • Use YouTube videos to bring your NPO to Life
      • Why?
        • YouTube is the 4 th largest site in the US. The average time spent on the site per visit is 58 minutes
        • branding and functionality, free services, etc
        • Drives engagement by bringing your non-profit to “life”
        • Links
        • Supports search engine optimization.
    • 33. You Tube - Not Just for Kids
      • How?
        • Ideas! Panda.org; Feedthechildren.org
        • Video an activity that captures the spirit of your NPO
        • Provide links
        • Measure ROI/effectiveness by measuring the # of views and comments
        • Use “Insight”, a free measurement tool on YouTube, to measure HOW people are finding our content.
    • 34. Agenda
      • Social Media Overview
      • Blogs
      • Facebook and LinkedIn
      • Twitter
      • YouTube
      • Your Social Media Personality
      • URL Shorteners and Other Tools
      • Case Studies: Twitter, Facebook
      • Homework
    • 35. What about Google+
      • Newest Kid on the Block
      • Mostly used by techies
      • Blend of Twitter and Facebook
      • Ties in all google services
      • Read more here - http://bit.ly/oiDDxe
      • http://www.youtube.com/watch?v=xwnJ5Bl4kLI
    • 36. What is Your Social Media Personality
      • 1. Clear Boundaries  -
        • It is just as important to define who you are as who you are not.  
      • 2. It ’s a Conversation  
        • As a small business or nonprofit on twitter you must dance the line between getting involved in local issues and getting too involved.
      • 3. No more than 3 Reasons to Exist
    • 37. What is Your Social Media Personality
      • 4.  Decide your follower identity
        • Being thoughtful about who you will follow will improve your social media experience.
      • 5. Who you are on Social Media Channels should match who you are in life.
        •   If you are a feisty advocacy organization, your tweets/posts should be feisty and fierce.  If you are a conservative and safe org. your messages should follow suit.
    • 38. My SM Personality
      • @MilstonConsult is an RVA based consulting company specializing in nonprofit organizations.  I tweet on 1. local issues to create conversations. 2. Local and national nonprofit news and trends 3. local and national social media news and trends.  I never use a client ’s name unless I am celebrating a success we are having together. I will tweet about vendors I am working with- both positive and negative interactions. I will follow local and national nonprofits and nonprofit interests as well as local and national social media people/places/things.  I will also be active in my RVA community.  I will not tweet about my personal life (except those occasions where I am sleepy or otherwise distracted and I experience multi-tasking #fail and tweet under the wrong username.)
      • @SarahMilsto n is an RVA attachment parenting wife and mother.  I will tweet on 1. my partner 2. our life 3. our daughter  Since she is a toddler that includes tweets about breastfeeding, diapers, and her neverending quest to stay up all night.  I will converse with friends about the aforementioned topics and comment on all things rva related.  I will not tweet about my business except just every so often.
    • 39. Agenda
      • Social Media Overview
      • Blogs
      • Facebook and LinkedIn
      • Twitter
      • YouTube
      • Your Social Media Personality
      • URL Shorteners and Other Tools
      • Case Studies: Twitter, Facebook
      • Homework
    • 40. Tools to Make Social Media Easier to Use
      • Tweetdeck
      • Landing Pages @kanter
      • Google Analytics/Alerts
      • Social Brite Tool Kits (free music, videos, photos to use) http://www.socialbrite.org/sharing-center/
    • 41. URL Shorteners: What are all those letters?
      • Bit.ly, tiny.url, good.ly
      • Formed to help people post direct links to websites in only 140 characters
      • Demonstration
    • 42. Making Twitter Easier to Use
    • 43. Agenda
      • Social Media Overview
      • Blogs
      • Facebook and LinkedIn
      • Twitter
      • YouTube
      • Your Social Media Personality
      • URL Shorteners and Other Tools
      • Case Studies: Twitter, Facebook
      • Homework
    • 44. Social Media Case Studies
      • Lewis Ginter
      • Hands on Greater Richmond
      • Virginia Breast Cancer Foundation
    • 45. 5 essential tips from mashable
      • Remember - It is a conversation
      • Be active and responsive
      • Be Personal and Authentic
      • Encourage Sharing
      • Make Social media - Organization-wide activity
      • http://mashable.com/2009/08/21/charity-social-media/ accessed October 2009
    • 46. Agenda
      • Social Media Overview
      • Blogs
      • Facebook and LinkedIn
      • Twitter
      • YouTube
      • Your Social Media Personality
      • URL Shorteners and Other Tools
      • Case Studies: Twitter, Facebook
      • Homework
    • 47. Homework
      • Open Twitter Account
      • Find me on Twitter
      • Attract 10 Followers
      • Post an Interesting News Article
      • Tweet me your bit.ly link
      • #smc4np
    • 48. Next Week
      • Separating Personal from Professional
      • Social Media Policies
      • Raising Money with Social Media
      • ROI

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