Using Social Media in Your Nonprofit Prepared for  Summer 2011 Boulders Community Foundation Offices
<ul><li>All students will receive one credit through VCU for their participation in this class. This grade will appear on ...
Introductions <ul><li>Class Expectations  </li></ul><ul><li>Introductions </li></ul><ul><li>Tell the class about yourself ...
Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twi...
Social Media
Definition <ul><li>social media defines internet tools that enable anyone (even private individuals) to publish or access ...
Type of Social Media <ul><li>Communication  (blogger, wordpress, twitter, linkedin, ning) </li></ul><ul><li>Sharing Media ...
History Behind Social Media <ul><li>The emphasis is on small  </li></ul><ul><li>Phone to www to forums to icq to p2p shari...
A Picture of Social Media
Women as Early Adopters
Time Required <ul><li>Listening: 
5 hours a week </li></ul><ul><li>Participate: 
10 hours </li></ul><ul><li>Generate Buzz:...
Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twi...
Blogs <ul><li>Original Part of Web 2.0 </li></ul><ul><li>Fast to update, requires little to no html knowledge </li></ul>
What makes a good blog? <ul><li>Compelling images and videos </li></ul><ul><li>Links to other social media  </li></ul><ul>...
Examples of Good Blogs <ul><li>recent </li></ul><ul><li>Pictures </li></ul><ul><li>Links to more info </li></ul><ul><li>Li...
Examples of Good Blogs
Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twi...
LinkedIn <ul><li>The “Professional” Facebook  </li></ul><ul><li>50 million users </li></ul><ul><li>A new member joins ever...
LinkedIn <ul><li>Do you need to add your nonprofit?  </li></ul><ul><li>Yes. </li></ul><ul><li>https://help.linkedin.com/ap...
Facebook <ul><li>750 million active users  </li></ul><ul><li>700 billion min. spent on facebook each month </li></ul><ul><...
Causes Applications on Facebook <ul><li>Create a Facebook Page and collect fans </li></ul><ul><li>Add the causes applicati...
Privacy on Facebook <ul><li>This page intentionally left blank. </li></ul>
Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twi...
What is Twitter? <ul><li>MicroBlogging </li></ul><ul><li>Speaking to the world in140 characters </li></ul><ul><li>Key is c...
Twitter Cheat Sheet <ul><li># (hash tag)  a way to organize information </li></ul><ul><li>RT  retweet - posting someone el...
Twitter: Where to Begin <ul><li>Find people you already know </li></ul><ul><li>Find like minded users </li></ul><ul><li>Fi...
http://www.informationisbeautiful.net/2009/more-truth-about-twitter/   accessed October 2009
What We Can Learn From Businesses Use of Twitter <ul><li>@anthemhealth </li></ul><ul><li>@etapestry </li></ul><ul><li>@com...
What makes a good tweet? <ul><li>Conversation starter </li></ul><ul><li>Open ended </li></ul><ul><li>Leads you to greater ...
What makes a bad tweet? <ul><li>Too personal </li></ul><ul><li>Closed ended </li></ul><ul><li>Lacks relevance </li></ul><u...
Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twi...
You Tube - Not Just for Kids <ul><li>Use YouTube videos to bring your NPO to Life </li></ul><ul><li>Why? </li></ul><ul><ul...
You Tube - Not Just for Kids <ul><li>How? </li></ul><ul><ul><li>Ideas! Panda.org; Feedthechildren.org </li></ul></ul><ul><...
Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twi...
What about Google+ <ul><li>Newest Kid on the Block  </li></ul><ul><li>Mostly used by techies </li></ul><ul><li>Blend of Tw...
What is Your Social Media Personality <ul><li>1. Clear Boundaries  -  </li></ul><ul><ul><li>It is just as important to def...
What is Your Social Media Personality <ul><li>4.  Decide your follower identity  </li></ul><ul><ul><li>Being thoughtful ab...
My SM Personality <ul><li>@MilstonConsult  is an RVA based consulting company specializing in nonprofit organizations.  I ...
Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twi...
Tools to Make Social Media Easier to Use <ul><li>Tweetdeck </li></ul><ul><li>Landing Pages @kanter </li></ul><ul><li>Googl...
URL Shorteners: What are all those letters? <ul><li>Bit.ly, tiny.url, good.ly </li></ul><ul><li>Formed to help people post...
Making Twitter Easier to Use
Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twi...
Social Media Case Studies <ul><li>Lewis Ginter </li></ul><ul><li>Hands on Greater Richmond </li></ul><ul><li>Virginia Brea...
5 essential tips from mashable <ul><li>Remember - It is a conversation </li></ul><ul><li>Be active and responsive </li></u...
Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twi...
Homework <ul><li>Open Twitter Account </li></ul><ul><li>Find me on Twitter </li></ul><ul><li>Attract 10 Followers </li></u...
Next Week <ul><li>Separating Personal from Professional </li></ul><ul><li>Social Media Policies </li></ul><ul><li>Raising ...
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Nlp social media class day 1

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  • Social media class introduction sheet
  • Transcript of "Nlp social media class day 1"

    1. 1. Using Social Media in Your Nonprofit Prepared for Summer 2011 Boulders Community Foundation Offices
    2. 2. <ul><li>All students will receive one credit through VCU for their participation in this class. This grade will appear on your official VCU transcript. </li></ul><ul><li>Grading System: </li></ul><ul><li>The student registers but does not attend the class – administratively dropped </li></ul><ul><li>The student attends less than the full two days* – administratively withdrawn </li></ul><ul><li>The student attends both full days and participates, but does not complete an assignment – can earn a maximum of a C but the instructor can assign C, D, or F based on students participation. The majority of students who participate well and exhibit appropriate classroom behavior with likely receive a C. </li></ul><ul><li>The student attends both full days and submits an assignment – the student is eligible for an A or B . They can earn a maximum of A but the professor can assign A, B, C, D, or F based on students’ participation and quality of assignment. The majority of students completing the assignment will likely receive an A or B. </li></ul><ul><li>The only grades eligible towards the certificate is an A or B </li></ul><ul><li>Technology and Conversational Spanish courses are an exception to this grading system and operate on a Pass / Fail grading system. In order to receive a Pass you must meet all attendance and any other course requirements. </li></ul><ul><li>*Please note that students need 10‐15 contact hours with an instructor, it is mandatory that students attend every hour of the program to receive a passing grade.   </li></ul><ul><li>  </li></ul>
    3. 3. Introductions <ul><li>Class Expectations </li></ul><ul><li>Introductions </li></ul><ul><li>Tell the class about yourself in 140 characters or less. </li></ul><ul><li>What You Hope to Learn </li></ul>
    4. 4. Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Your Social Media Personality </li></ul><ul><li>URL Shorteners and Other Tools </li></ul><ul><li>Case Studies: Twitter, Facebook </li></ul><ul><li>Homework </li></ul>
    5. 5. Social Media
    6. 6. Definition <ul><li>social media defines internet tools that enable anyone (even private individuals) to publish or access information. It is Media for the masses with a focus on small bits of information. </li></ul>
    7. 7. Type of Social Media <ul><li>Communication (blogger, wordpress, twitter, linkedin, ning) </li></ul><ul><li>Sharing Media (flickr, youtube, picasa) </li></ul><ul><li>Content Sharing (wikipedia, delicious, friend feed) </li></ul><ul><li>Monitoring (rss feeds, google alerts, technorati) </li></ul><ul><li>Socializing - Facebook, Google+ </li></ul>
    8. 8. History Behind Social Media <ul><li>The emphasis is on small </li></ul><ul><li>Phone to www to forums to icq to p2p sharing to social networking to real time and location based networking </li></ul>
    9. 9. A Picture of Social Media
    10. 10. Women as Early Adopters
    11. 11. Time Required <ul><li>Listening: 
5 hours a week </li></ul><ul><li>Participate: 
10 hours </li></ul><ul><li>Generate Buzz: 
10-15 hours per week  </li></ul><ul><li>Share Your Story: 
15-20 per week </li></ul><ul><li>Community Building and Social Networking: 
 20 hours plus per week </li></ul><ul><li>http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html accessed October 2009 </li></ul>
    12. 12. Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Your Social Media Personality </li></ul><ul><li>URL Shorteners and Other Tools </li></ul><ul><li>Case Studies: Twitter, Facebook </li></ul><ul><li>Homework </li></ul>
    13. 13. Blogs <ul><li>Original Part of Web 2.0 </li></ul><ul><li>Fast to update, requires little to no html knowledge </li></ul>
    14. 14. What makes a good blog? <ul><li>Compelling images and videos </li></ul><ul><li>Links to other social media </li></ul><ul><li>Minimum post of 1 per week </li></ul><ul><li>Interactive in creating a community </li></ul>
    15. 15. Examples of Good Blogs <ul><li>recent </li></ul><ul><li>Pictures </li></ul><ul><li>Links to more info </li></ul><ul><li>Links to other social media </li></ul>
    16. 16. Examples of Good Blogs
    17. 17. Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Your Social Media Personality </li></ul><ul><li>URL Shorteners and Other Tools </li></ul><ul><li>Case Studies: Twitter, Facebook </li></ul><ul><li>Homework </li></ul>
    18. 18. LinkedIn <ul><li>The “Professional” Facebook </li></ul><ul><li>50 million users </li></ul><ul><li>A new member joins every second, half outside of US </li></ul><ul><li>Introductions and recommendations </li></ul>
    19. 19. LinkedIn <ul><li>Do you need to add your nonprofit? </li></ul><ul><li>Yes. </li></ul><ul><li>https://help.linkedin.com/app/answers/detail/a_id/710/related/1 </li></ul>
    20. 20. Facebook <ul><li>750 million active users </li></ul><ul><li>700 billion min. spent on facebook each month </li></ul><ul><li>Fastest growing demographic 55 and older </li></ul><ul><li>Average user connected to 80 pages/groups </li></ul><ul><li>30 billion pieces of content is shared each month </li></ul><ul><li>www.facebook.com accessed July, 2011 </li></ul>
    21. 21. Causes Applications on Facebook <ul><li>Create a Facebook Page and collect fans </li></ul><ul><li>Add the causes application and create a new cause (allows you to generate donations) </li></ul>
    22. 22. Privacy on Facebook <ul><li>This page intentionally left blank. </li></ul>
    23. 23. Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Your Social Media Personality </li></ul><ul><li>URL Shorteners and Other Tools </li></ul><ul><li>Case Studies: Twitter, Facebook </li></ul><ul><li>Homework </li></ul>
    24. 24. What is Twitter? <ul><li>MicroBlogging </li></ul><ul><li>Speaking to the world in140 characters </li></ul><ul><li>Key is creating a conversation </li></ul>
    25. 25. Twitter Cheat Sheet <ul><li># (hash tag) a way to organize information </li></ul><ul><li>RT retweet - posting someone else’s message again </li></ul><ul><li>DM Direct Message - sending a private message </li></ul><ul><li>Tiny.url bit.ly - url shorteners - a way to condense web addresses and monitor click rates </li></ul>
    26. 26. Twitter: Where to Begin <ul><li>Find people you already know </li></ul><ul><li>Find like minded users </li></ul><ul><li>Find people in your area </li></ul><ul><li>Get a desktop or mobile client </li></ul><ul><li>Learn the ropes </li></ul><ul><li>http://www.twitip.com/custom-twitter-backgrounds/ </li></ul><ul><li>http://mashable.com/2009/07/20/twitter-new-users/ accessed October 2009 </li></ul>
    27. 27. http://www.informationisbeautiful.net/2009/more-truth-about-twitter/ accessed October 2009
    28. 28. What We Can Learn From Businesses Use of Twitter <ul><li>@anthemhealth </li></ul><ul><li>@etapestry </li></ul><ul><li>@comcastbill </li></ul>
    29. 29. What makes a good tweet? <ul><li>Conversation starter </li></ul><ul><li>Open ended </li></ul><ul><li>Leads you to greater engagement </li></ul><ul><li>Gets RT </li></ul><ul><li>Builds up the community </li></ul>
    30. 30. What makes a bad tweet? <ul><li>Too personal </li></ul><ul><li>Closed ended </li></ul><ul><li>Lacks relevance </li></ul><ul><li>Talking at people </li></ul><ul><li>Resembles a press release </li></ul>
    31. 31. Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Your Social Media Personality </li></ul><ul><li>URL Shorteners and Other Tools </li></ul><ul><li>Case Studies: Twitter, Facebook </li></ul><ul><li>Homework </li></ul>
    32. 32. You Tube - Not Just for Kids <ul><li>Use YouTube videos to bring your NPO to Life </li></ul><ul><li>Why? </li></ul><ul><ul><li>YouTube is the 4 th largest site in the US. The average time spent on the site per visit is 58 minutes </li></ul></ul><ul><ul><li>branding and functionality, free services, etc </li></ul></ul><ul><ul><li>Drives engagement by bringing your non-profit to “life” </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Supports search engine optimization. </li></ul></ul>
    33. 33. You Tube - Not Just for Kids <ul><li>How? </li></ul><ul><ul><li>Ideas! Panda.org; Feedthechildren.org </li></ul></ul><ul><ul><li>Video an activity that captures the spirit of your NPO </li></ul></ul><ul><ul><li>Provide links </li></ul></ul><ul><ul><li>Measure ROI/effectiveness by measuring the # of views and comments </li></ul></ul><ul><ul><li>Use “Insight”, a free measurement tool on YouTube, to measure HOW people are finding our content. </li></ul></ul>
    34. 34. Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Your Social Media Personality </li></ul><ul><li>URL Shorteners and Other Tools </li></ul><ul><li>Case Studies: Twitter, Facebook </li></ul><ul><li>Homework </li></ul>
    35. 35. What about Google+ <ul><li>Newest Kid on the Block </li></ul><ul><li>Mostly used by techies </li></ul><ul><li>Blend of Twitter and Facebook </li></ul><ul><li>Ties in all google services </li></ul><ul><li>Read more here - http://bit.ly/oiDDxe </li></ul><ul><li>http://www.youtube.com/watch?v=xwnJ5Bl4kLI </li></ul>
    36. 36. What is Your Social Media Personality <ul><li>1. Clear Boundaries  - </li></ul><ul><ul><li>It is just as important to define who you are as who you are not.   </li></ul></ul><ul><li>2. It ’s a Conversation   </li></ul><ul><ul><li>As a small business or nonprofit on twitter you must dance the line between getting involved in local issues and getting too involved. </li></ul></ul><ul><li>3. No more than 3 Reasons to Exist </li></ul>
    37. 37. What is Your Social Media Personality <ul><li>4.  Decide your follower identity </li></ul><ul><ul><li>Being thoughtful about who you will follow will improve your social media experience. </li></ul></ul><ul><li>5. Who you are on Social Media Channels should match who you are in life. </li></ul><ul><ul><li>  If you are a feisty advocacy organization, your tweets/posts should be feisty and fierce.  If you are a conservative and safe org. your messages should follow suit. </li></ul></ul>
    38. 38. My SM Personality <ul><li>@MilstonConsult is an RVA based consulting company specializing in nonprofit organizations.  I tweet on 1. local issues to create conversations. 2. Local and national nonprofit news and trends 3. local and national social media news and trends.  I never use a client ’s name unless I am celebrating a success we are having together. I will tweet about vendors I am working with- both positive and negative interactions. I will follow local and national nonprofits and nonprofit interests as well as local and national social media people/places/things.  I will also be active in my RVA community.  I will not tweet about my personal life (except those occasions where I am sleepy or otherwise distracted and I experience multi-tasking #fail and tweet under the wrong username.) </li></ul><ul><li>@SarahMilsto n is an RVA attachment parenting wife and mother.  I will tweet on 1. my partner 2. our life 3. our daughter  Since she is a toddler that includes tweets about breastfeeding, diapers, and her neverending quest to stay up all night.  I will converse with friends about the aforementioned topics and comment on all things rva related.  I will not tweet about my business except just every so often. </li></ul>
    39. 39. Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Your Social Media Personality </li></ul><ul><li>URL Shorteners and Other Tools </li></ul><ul><li>Case Studies: Twitter, Facebook </li></ul><ul><li>Homework </li></ul>
    40. 40. Tools to Make Social Media Easier to Use <ul><li>Tweetdeck </li></ul><ul><li>Landing Pages @kanter </li></ul><ul><li>Google Analytics/Alerts </li></ul><ul><li>Social Brite Tool Kits (free music, videos, photos to use) http://www.socialbrite.org/sharing-center/ </li></ul>
    41. 41. URL Shorteners: What are all those letters? <ul><li>Bit.ly, tiny.url, good.ly </li></ul><ul><li>Formed to help people post direct links to websites in only 140 characters </li></ul><ul><li>Demonstration </li></ul>
    42. 42. Making Twitter Easier to Use
    43. 43. Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Your Social Media Personality </li></ul><ul><li>URL Shorteners and Other Tools </li></ul><ul><li>Case Studies: Twitter, Facebook </li></ul><ul><li>Homework </li></ul>
    44. 44. Social Media Case Studies <ul><li>Lewis Ginter </li></ul><ul><li>Hands on Greater Richmond </li></ul><ul><li>Virginia Breast Cancer Foundation </li></ul>
    45. 45. 5 essential tips from mashable <ul><li>Remember - It is a conversation </li></ul><ul><li>Be active and responsive </li></ul><ul><li>Be Personal and Authentic </li></ul><ul><li>Encourage Sharing </li></ul><ul><li>Make Social media - Organization-wide activity </li></ul><ul><li>http://mashable.com/2009/08/21/charity-social-media/ accessed October 2009 </li></ul>
    46. 46. Agenda <ul><li>Social Media Overview </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook and LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Your Social Media Personality </li></ul><ul><li>URL Shorteners and Other Tools </li></ul><ul><li>Case Studies: Twitter, Facebook </li></ul><ul><li>Homework </li></ul>
    47. 47. Homework <ul><li>Open Twitter Account </li></ul><ul><li>Find me on Twitter </li></ul><ul><li>Attract 10 Followers </li></ul><ul><li>Post an Interesting News Article </li></ul><ul><li>Tweet me your bit.ly link </li></ul><ul><li>#smc4np </li></ul>
    48. 48. Next Week <ul><li>Separating Personal from Professional </li></ul><ul><li>Social Media Policies </li></ul><ul><li>Raising Money with Social Media </li></ul><ul><li>ROI </li></ul>

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