Semantic Web
in Practice
The Big Vision
Sir Tim Berners-Lee
The web of human-readable document is being merged
with a web of machine understandable...
A Web for Machines
Web of DataWeb of Documents
Data can be interconnected with typed links, similarly
as Web pages are con...
An Ambitious Roadmap
Content
Layer
New York
Times Article
Youtube Page
Video on
Youtube
An Ambitious Roadmap
Article1
capital ofdate
Content
Layer
Data
Layer
New York
Times Article
Youtube Page
Video on
Youtube...
An Ambitious Roadmap
Article1
capital ofdate
Content
Layer
Data
Layer
New York
Times Article
Youtube Page
Video on
Youtube...
An Ambitious Roadmap
Article1
capital ofdate
Content
Layer
Data
Layer
Ontology
Layer
New York
Times Article
Youtube Page
V...
An Ambitious Roadmap
Article1
capital ofdate
Content
Layer
Data
Layer
Ontology
Layer
New York
Times Article
Youtube Page
V...
An Ambitious Roadmap
Article1
capital ofdate
Content
Layer
Data
Layer
Ontology
Layer
Thom
New York
Times Article
Youtube P...
The time passed by
t
NowThe Academic Age of the Semantic Web
Ontologies
Description Logic
Rules
RDF
OWL
2001
Linked Data
S...
SW Now: Semantic Open Data
Linked Open Data
Publishers: Governments, Institutions, Universities
Name things using URIs
Pro...
SW Now: Semantic Open Data
DBPedia
Semantic version of Wikipedia with rich data about
over 3.5M concepts of human knowledg...
SW Now: Knowledge Graphs
Big players have their own Knowledge Graphs
Google Knowledge Graph powers
factual responses to We...
SW Now: Semantic Markup
Provide metadata about things that you
want people to like. Facebook integrates it
in their Open G...
Main
USES
Question Answering
Semantic Search
Semantic Recommender Systems
Semantic Marketing
Question Answering
Siri
Semantic Search
Facebook
Graph
Search
San Francisco
City
is a
is in
US
Semantic Recommender Systems
Seevl uses data graphs to calculate artist
similarity and recommend music. It helps users
dis...
Answer: , because Mary is buying vegetables
for her vegetarian lunch
Semantic Marketing
?
Answer: because Mary’s basket co...
Sépage puts to use the years of research and experience with using
Semantic Graphs to produce Semantic Marketing solutions...
Licence
Attribution - Partage dans les
Mêmes Conditions 3.0 France
Images
Internet – Yellow from the Noun Project
Document...
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Semantic Web In Practice

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Semantic Web used to be perceived as an academic discipline for a long time. The purpose of this presentation is to demonstrate the industrial potential that this technology has now as well as showcase use cases in Web Search, Recommender Systems, and Semantic Marketing

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Semantic Web In Practice

  1. 1. Semantic Web in Practice
  2. 2. The Big Vision Sir Tim Berners-Lee The web of human-readable document is being merged with a web of machine understandable data. The potential of the mixture of humans and machines working together and communication through the web could be immense. •  The Web as a huge decentralised database (knowledge base) •  Machine-accessible data Web of Data as an upgrade of The Web of Documents
  3. 3. A Web for Machines Web of DataWeb of Documents Data can be interconnected with typed links, similarly as Web pages are connected with hyperlinks Paris Europe Country Continent France capital of is a part of is a
  4. 4. An Ambitious Roadmap Content Layer New York Times Article Youtube Page Video on Youtube
  5. 5. An Ambitious Roadmap Article1 capital ofdate Content Layer Data Layer New York Times Article Youtube Page Video on Youtube 24/03/2013 written by Video1 about showing Rihanna Paris France location Thom
  6. 6. An Ambitious Roadmap Article1 capital ofdate Content Layer Data Layer New York Times Article Youtube Page Video on Youtube 24/03/2013 written by Video1 about showing Rihanna Paris France location Provides machine- readable data Thom
  7. 7. An Ambitious Roadmap Article1 capital ofdate Content Layer Data Layer Ontology Layer New York Times Article Youtube Page Video on Youtube 24/03/2013 News Article is a written by Video1 about showing Rihanna Paris France location Personwritten by Thom
  8. 8. An Ambitious Roadmap Article1 capital ofdate Content Layer Data Layer Ontology Layer New York Times Article Youtube Page Video on Youtube 24/03/2013 News Article is a written by Video1 about showing Rihanna Paris France location Personwritten by Data interpretation Thom
  9. 9. An Ambitious Roadmap Article1 capital ofdate Content Layer Data Layer Ontology Layer Thom New York Times Article Youtube Page Video on Youtube 24/03/2013 News Article is a written by Video1 about showing Rihanna Paris France location Personwritten by Inferenceis a
  10. 10. The time passed by t NowThe Academic Age of the Semantic Web Ontologies Description Logic Rules RDF OWL 2001 Linked Data Social Semantic Web Semantic Open Data Semantic Markup Knowledge Graphs
  11. 11. SW Now: Semantic Open Data Linked Open Data Publishers: Governments, Institutions, Universities Name things using URIs Provide data over HTTP Publish data using open structured data standards Link to data published by others
  12. 12. SW Now: Semantic Open Data DBPedia Semantic version of Wikipedia with rich data about over 3.5M concepts of human knowledge. Open Source. The core of the Web of data. Paris Europe Country Continent France capital of is a part of is a
  13. 13. SW Now: Knowledge Graphs Big players have their own Knowledge Graphs Google Knowledge Graph powers factual responses to Web searches. Wolfram Alpha, that powers some of Siri searches, relies on own curated data sources. Facebook Open Graph combines concepts of human knowledge and social data
  14. 14. SW Now: Semantic Markup Provide metadata about things that you want people to like. Facebook integrates it in their Open Graph. San Francisco City US is a is in Facebook Like HTML 5 microdata Provide metadata about your Web pages and Google will index them better.
  15. 15. Main USES Question Answering Semantic Search Semantic Recommender Systems Semantic Marketing
  16. 16. Question Answering Siri
  17. 17. Semantic Search Facebook Graph Search San Francisco City is a is in US
  18. 18. Semantic Recommender Systems Seevl uses data graphs to calculate artist similarity and recommend music. It helps users discover unknown artists that they may like, and does it better then standard collaborative- filtering systems. Whitney  Houston   Mariah  Carey   When  You  Believe   Vocals   Aretha  Franklin   Finding interesting paths in the graph instead of statistical co- occurrence
  19. 19. Answer: , because Mary is buying vegetables for her vegetarian lunch Semantic Marketing ? Answer: because Mary’s basket contains same elements as Bob’s Collaborative Filtering (data-mining) Mary Bob Semantic Marketing User shopping baskets Semantic Marketing helps develop better understanding of users preferences and motivations
  20. 20. Sépage puts to use the years of research and experience with using Semantic Graphs to produce Semantic Marketing solutions for the future of the Web, making it more smart and more adapted to growing users expectations.
  21. 21. Licence Attribution - Partage dans les Mêmes Conditions 3.0 France Images Internet – Yellow from the Noun Project Document, The noun project Video, Dmitry Baranovskiy, The noun Project User, Lynn D. Christensen, The Noun Project Lemon, Claudio Gomboli, The Noun Project Carrot, Kate Vogel, Then Noun Project Cucumber, Ashwini Sukhdeve, The Noun Project Tomato, Okan Benn, The Noun Project Pumpkin, Adam Mullin, The Noun Project Thank you info@sepage.fr +33 1 84 17 37 80 96 bis boulevard Raspail 75006 Paris Fonts Furore, Jovanny Lemonad Jenna Sue, Jenna Sue Design Colaborate-Light, Carrois Type Design Gputeks, Gluk Fonts Journal, Fontourist

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