Beyond Social Semantic Web Milan Stankovic

“ It gives you a whole new way of looking at a day.”

language: grammar/vocabulary language: intonation, contextual direct fact retrieval logical holistic intuitive emotional moody analytical

language: grammar/vocabulary direct fact retrieval logical analytical

language: grammar/vocabulary direct fact retrieval logical analytical

Social Semantic Web a step on the right

emotions moods context intuition creativity What is still neglected?

emotions

moods

context

intuition

creativity

Elements of Solution further right: emotions

further right: emotions

Sally: What are you doing? Harry: I’m about to watch Harry: And you? Sally: I’m going for some with friends. … When Harry Met Sally

Sally: What are you doing?

Harry: I’m about to watch

Harry: And you?

Sally: I’m going for some with friends.

…

Sally: What are you doing? Harry: I’m about to watch :playing: Harry: And you? Sally: I’m going for some with friends. … When Harry Met Sally Harry Sally Sally: What are you doing? Harry: I’m about to watch Harry: And you? Sally: I’m going for some (d) with friends. …

Sally: What are you doing?

Harry: I’m about to watch :playing:

Harry: And you?

Sally: I’m going for some with friends.

…

Interoperability problem Smiley Ontology

Interoperability problem

Semantics of Smileys Underlying Emotion Structure Visual Appearance Affect, Mood, Emotion, … Faces, Objects, Actions, … Colors, Dynamics

Motivation Chain <rdf:RDF> <rdf:Description rdf:about=&quot;http://example.org/mySmiley&quot;> <rdf:type rdf:resource=&quot;http://smileyontology.com/Smiley&quot;/> … create semantics use for Advanced Scenarios to adapt interaction

<rdf:RDF>

<rdf:Description rdf:about=&quot;http://example.org/mySmiley&quot;>

<rdf:type rdf:resource=&quot;http://smileyontology.com/Smiley&quot;/>

…

Advanced Scenarios: Emotional Search happy sad April May June RWW: Twitter Worm Could Take Over Your Computer (in Theory) RWW: Salesforce.com Integrates Twitter http://semanticweb.org/wiki/SSLD2009 RWW: Cartoon: Alter-ego http://foaf.me/ http://www.thebrain.com/ http://sioc-project.org/ http://milstan.net

Advanced Scenarios: Adapted Choice breadth-first mind vs. depth-first mind negative affect narrow taught process narrow focus positive affect multiple alternatives search adjacent creative imaginative

breadth-first mind vs. depth-first mind

many more ideas based on: actions that smileys perform objects they carry

based on:

actions that smileys perform

objects they carry

How does it all fit together? OPO SIOC Smiley Ontology presence, context content emotion, affect, context

More Information http://www.smileyontology.com/ http://goodoldai.org/

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