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Why your company needs a good story and how video can help you tell it.

Why your company needs a good story and how video can help you tell it.

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  • 1. The Power of StoryWhy your company needs a good story and how video can help you tell it.
  • 2. People like Stories. Tell Yours You don’t have to look like me to be good story teller…
  • 3. A good story is good business“A company without a story is usually acompany without a strategy.”Ben Horowitz, entrepreneur and investor What’s Umm… your story?
  • 4. Get to the narrative of why your company matters Tell the story of:  Why you do what you do  Why invest  Why work here  Why buy the product
  • 5. Don’t be a boreGo beyond your corporate data
  • 6. Get personalTap into your authentic story of identity  align the organization  build a culture  raise funds  inspire your stakeholders
  • 7. Why Video?“A minute of video is worth 1.8 million words”Dr. James McQuivey, Forrester Research. (January 2009)
  • 8. Why Video? Video is 53 times more likely than text to appear on theVideo is expected of you. front page of a Google search. (Forrester) Video is one of the most popular and fastest- Video is no longer “frill”. It’s growing content types essential. shared across the Web today.
  • 9. Video can help you..  Establish trust  Increase brand identification  Drive SEO  Become more accessible
  • 10. Consider this…. Every minute, 60 hours of video are uploaded to YouTube http://www.youtube.com/t/press_statistics Almost 70% of all organic search requests are answered with a list of videos. - Searchmetricshttp://blog.searchmetrics.com/us/2011/11/16/what’s-new-in-videos-images-maps-and-shopping/
  • 11. Here’s your audienceShouldn’t they be watching videos from your company?
  • 12. Let us helpMilsal + McCaull would be delighted to help you: Tap into your authentic story Structure and produce a compelling bespoke video Get your video well optimized and highly visibleSet up a consultation with our content team.