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“You want to see the people that live here”: using everyday life to create  a distinctive city destination
 

“You want to see the people that live here”: using everyday life to create a distinctive city destination

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Professor Robert Maitland

Professor Robert Maitland
Director, Centre for Tourism Research

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    “You want to see the people that live here”: using everyday life to create  a distinctive city destination “You want to see the people that live here”: using everyday life to create a distinctive city destination Presentation Transcript

    • “ You want to see the people that live here”: using everyday life to create a distinctive city destination Professor Robert Maitland Director, Centre for Tourism Research Centre for Tourism Research
    • Events and Icons certainly attract visitors …
    • London’s latest tourism attractions
    • And coming shortly …
    • But London’s greatest tourism attractions?
    • 1 Shift of focus
      • From Cities Shaping Tourists -
      • planned, predictable tourism development
      • To Tourists shaping ‘their’ cities -
      • exploration, experience, attachment
    • 1 Shift of focus
      • From Cities Shaping Tourists -
      • planned, predictable tourism development
      • Heritage precincts
      • Tourism Bubble (Judd)
      • ‘ Iconic’ attractions
      • Cultural Quarters (Montgomery )
      • Events
      • But
      • Costly
      • City standardisation
      • Neglects changing visitor preferences
    • 1 Shift of focus
      • To Tourists shaping cities -
      • exploration, experience, attachment
      • Diverse, experienced tourists
    • Beyond the tourist stereotype
    • 1 Shift of focus
      • Tourists shaping cities
      • exploration, experience, attachment
      • diverse tourists
      • other mobilities - ‘as if’ tourists – e.g. students
    • Tourist? Tourists? Tourist? Tourist?
    • 1 Shift of focus
      • Tourists shaping cities
      • exploration, experience, attachment
      • diverse tourists
      • other mobilities - ‘as if’ tourists – e.g. students
      • search for ‘real’ experiences – often off the beaten track
    • Off the Beaten Track London Paris Berlin New York City Sydney
    • 2 Everyday life in London: Islington & Bankside
      • Characteristics
      • Popular with visitors but
      • Not developed as tourism precincts
      • Off the beaten track
      • Research
      • Surveys of overseas visitors
      • In depth interviews
    • Off the (Yahoo) Beaten Track … Bankside Islington
    •  
    • Bankside
    • Islington
    • 3. The Appeal of Bankside and Islington
      • ‘ Not touristy’
      • ‘off the beaten track’
      • ‘out of the way places where there aren’t so many people catering for tourists’
      • Big ‘touristy attractions’ do not dominate
    • 3. The Appeal of Bankside and Islington
      • 2 the appeal of everyday life
      • “ I saw a lot of tourists, of course, but there were a lot of people that were from here. I think they were coming out of their offices and they were having something to eat at the restaurants… I like the mix. I don’t like to see all tourists. You want to see the people that live here , how they act, how they live their life .”
    • The Appeal of Bankside and Islington
      • 2 the appeal of everyday life
      • “People going about their daily tasks ”
      • “ Normal Londoners just doing their thing”
      • “ Museums [are] interesting – but they could be anywhere”
    • The Appeal of Bankside and Islington
      • the appeal of everyday life
      • “… tourist spots are always very generic … you feel like … I’m just doing the typical tourist thing but if you end up in the place where the locals go , it feels like a more authentic experience somehow. A glimpse of how life is in the city ”.
    • 3. The Appeal of Bankside and Islington “ one of our favourite places has been Tesco … we just like to look around and see people” “ You can actually see the real London and see how people work. You can walk by … and see them typing on their computers … It’s kind of cool ”
    • 4. Discussion: Enjoying Everyday Life
      • Discriminating experienced visitors seek the distinctive and ‘real’
      • Distinctive and ‘real’ = interesting cityscape + consumption opportunities + local people / everyday life
      • 3 ‘Real London’ : idealised city, emerging as islands in homogenised and branded London
      • (residents would agree …)
    • 4 Conclusions
      • Everyday life a source of competitive advantage
      • Costs the city less than icons and events
      = € 13b + 3 Builds Distinctiveness not standardisation 4 And c heaper for credit crunched visitors
      • Thank you
      • Professor Robert Maitland
      • Director, Centre for Tourism Research
      • [email_address]
      • www.westminster.ac.uk/tourism