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TRADE SHOWS – AMODERN MARKETING   TOOL FOR SEE   PAUL FLACKETT CITE
WHEN EXHIBITING YOU HAVE TO MAKE AN IMMEDIATE IMPACT O TRADE SHOWS ARE A MODERN DAY  MARKET PLACE ….. FOR DESTINATIONS  WI...
MAJOR SHOWS AROUND    THE WORLDO GLOBAL: EIBTM IMEX FRANKFURT           IMEX AMERICAO REGIONAL: AIME ITCMA BIT FITUR ITME ...
TRADE SHOWS ARE AN UNHOLY ALLIANCE …..O TRADE SHOW ORGANISERSO EXHIBITORSO VISITORS & HOSTED BUYERSO TRADE SHOW VENUESO AL...
CEIR RESEARCH JULY 2012O RECENT STUDY OF 10,000 TRADE SHOW ATTENDEES & VISITORSO 48% RATED TRADE SHOWS AS MOST  FAVOURED F...
Research shows …EXHIBITIONS ARE ONE OF THE MOSTEFFECTIVE MEDIUMS FOR ESTABLSHING &MAINTAINING CUSTOMER RELATIONS IN ADIGIT...
REASONS FOR EXHIBITING  YOUR DESTINATIONO ROIO BRAND ENGAGEMENTO VISIBILITY & ACCESSIBILTYO STRONGER RESPONSES BY  POTENTI...
SEE EXHIBITORS ….O HAVE FLEXIBLE AND VARYING BUDGETSO WIDE CHOICE OF EVENTS IN FRONT OF THEMO NEED TO SHOW ROIO HAVE TO BE...
TRADE SHOW MARKETINGYOU NEVER HAVE A BETTER CHANCEOF GETTING YOUR DESTINATIONMESSAGE ACROSS THAN AT A TRADESHOWSUDDENLY TH...
SUCCESS AT A TRADE  SHOW REQUIRES …..O CLEARLY DEFINED GOALSO CORRECT STAFFING LEVELS IN ATTENDANCEO WORKING CLOSELY WITH ...
EXHIBITING FOR SUCCESS   AT A TRADE SHOWO PRE SHOW CONTACT BETWEEN EXHIBITORS &  VISITORSO EDUCATING THE STAFF IN ATTENDAN...
THE GOLDEN RULES OF   TRADE SHOWSO ALWAYS WORK THE SHOW UNTIL THE LAST MINUTEO ITS YOUR BUDGET … USE IT WISELY … USE IT AL...
ITS YOUR TIME …..SOUTH EAST EUROPE IS CREATING GREATINTEREST WITHIN OUR INDUSTRYCONVENTA IS A LAUNCH PAD FOR THEMEETINGS I...
SOUTH EAST EUROPEO BUYERS ARE LOOKING TO YOUR  OPPORTUNITIESO TRADE SHOW ORGANISERS ARE LOOKING TO  YOUO OTHER EXHIBITORS ...
ITS YOUR BUDGET …..O YOUR TIME & COMMITTMENTO YOUR INVESTMENT ….O YOU HAVE THE STORY NOW TELL THE WORLD ….O SUCCESSFUL TRA...
IN THIS PARTICULAR PART OFTHE WORLD YOU HAVE ICONS
YOU ALSO HAVE THE INDUSTRY ICONS  USE THEM WELL !!!!
LETS VISIT THE SHOW
Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite
Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite
Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite
Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite
Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite
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Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite

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Transcript of "Trade Shows – A Modern Marketing Tool for SEE, Paul Flackett Cite "

  1. 1. TRADE SHOWS – AMODERN MARKETING TOOL FOR SEE PAUL FLACKETT CITE
  2. 2. WHEN EXHIBITING YOU HAVE TO MAKE AN IMMEDIATE IMPACT O TRADE SHOWS ARE A MODERN DAY MARKET PLACE ….. FOR DESTINATIONS WITHIN THE MEETINGS INDUSTRY TO SHOW WHAT THEY HAVE TO OFFER O THERE ARE AROUND 150 DESTINATIONS COMPETING AT MOST MAJOR TRADE SHOWS AROUND THE WORLD O ….. FROM AUSTRIA TO ZIMBABWE
  3. 3. MAJOR SHOWS AROUND THE WORLDO GLOBAL: EIBTM IMEX FRANKFURT IMEX AMERICAO REGIONAL: AIME ITCMA BIT FITUR ITME CIBTM MEETINGS AFRICA GIBTMO NATIONAL: CONFEX REISLIV BTCO SOUTH EAST EUROPE: CONVENTAO AS EXHIBITORS OR VISITORS YOU HAVE MANY CHOICES
  4. 4. TRADE SHOWS ARE AN UNHOLY ALLIANCE …..O TRADE SHOW ORGANISERSO EXHIBITORSO VISITORS & HOSTED BUYERSO TRADE SHOW VENUESO ALL HAVE TO WORK TOGETHER IF THE SHOW IS TO BE A SUCCESS
  5. 5. CEIR RESEARCH JULY 2012O RECENT STUDY OF 10,000 TRADE SHOW ATTENDEES & VISITORSO 48% RATED TRADE SHOWS AS MOST FAVOURED F2FO 26% RATED SALES CALLSO INSTANT IMPACT FOR GETTING YOUR MESSAGE ACROSS
  6. 6. Research shows …EXHIBITIONS ARE ONE OF THE MOSTEFFECTIVE MEDIUMS FOR ESTABLSHING &MAINTAINING CUSTOMER RELATIONS IN ADIGITAL AGE78% OF USA COMPANIES IN THEENGINEERING & PLANNING MARKETS SEETRADE SHOWS AS BEING AN EFFECTIVETOOL FOR INCREASED VISIBILITY &RELATIONSHIP BUILDING
  7. 7. REASONS FOR EXHIBITING YOUR DESTINATIONO ROIO BRAND ENGAGEMENTO VISIBILITY & ACCESSIBILTYO STRONGER RESPONSES BY POTENTIAL BUYERSO TIME EFFICIENCY – NUMBER OF CONTACTS IN SHORT TIME
  8. 8. SEE EXHIBITORS ….O HAVE FLEXIBLE AND VARYING BUDGETSO WIDE CHOICE OF EVENTS IN FRONT OF THEMO NEED TO SHOW ROIO HAVE TO BE PROFESSIONALO HAVE MANY ANCILLARY COSTS … FLIGHTS HOTELS etc.O HAVE TO SHOW A “ FEELGOOD ” FACTOR
  9. 9. TRADE SHOW MARKETINGYOU NEVER HAVE A BETTER CHANCEOF GETTING YOUR DESTINATIONMESSAGE ACROSS THAN AT A TRADESHOWSUDDENLY THE CUSTOMER IS INFRONT OF YOU AND MARKETING HAS AHUMAN DIMENSION !!
  10. 10. SUCCESS AT A TRADE SHOW REQUIRES …..O CLEARLY DEFINED GOALSO CORRECT STAFFING LEVELS IN ATTENDANCEO WORKING CLOSELY WITH THE ORGANISER TO TAKE FULL ADVANTAGE OF ALL OPPORTUNITIES AT HAND
  11. 11. EXHIBITING FOR SUCCESS AT A TRADE SHOWO PRE SHOW CONTACT BETWEEN EXHIBITORS & VISITORSO EDUCATING THE STAFF IN ATTENDANCEO GREAT “ SHOW STOPPING “ STAND DESIGNO WORK WITH THE PRESS & INDUSTRY ASSOCIATIONSO UNDERSTAND THE VISITORS & BUYER NEEDSO WORK CLOSELY WITH THE PRESS
  12. 12. THE GOLDEN RULES OF TRADE SHOWSO ALWAYS WORK THE SHOW UNTIL THE LAST MINUTEO ITS YOUR BUDGET … USE IT WISELY … USE IT ALLO MAKE SURE THE ORGANISER IS WORKING FOR YOUO NEVER HAVE WHITE SHELL SCHEME …. EVER ….. NEVER !!
  13. 13. ITS YOUR TIME …..SOUTH EAST EUROPE IS CREATING GREATINTEREST WITHIN OUR INDUSTRYCONVENTA IS A LAUNCH PAD FOR THEMEETINGS INDUSTRY IN THIS REGIONALBANIA – BOSNIA HERZOGOVINA –BULGARIA – CROATIA – MONTENEGRO –SERBIA – SLOVENIAAS WELL AS PARTS OF AUSTRIA & ITALY
  14. 14. SOUTH EAST EUROPEO BUYERS ARE LOOKING TO YOUR OPPORTUNITIESO TRADE SHOW ORGANISERS ARE LOOKING TO YOUO OTHER EXHIBITORS LOOK TO YOUR CREATIVITY !!O THE SO CALLED BIG BOYS LOOK ON WITH ENVY …..O IT IS AN AGE OF DISCOVERY HERE IN SEE …
  15. 15. ITS YOUR BUDGET …..O YOUR TIME & COMMITTMENTO YOUR INVESTMENT ….O YOU HAVE THE STORY NOW TELL THE WORLD ….O SUCCESSFUL TRADE SHOWS CAN BE YOUR FLAGSHIP
  16. 16. IN THIS PARTICULAR PART OFTHE WORLD YOU HAVE ICONS
  17. 17. YOU ALSO HAVE THE INDUSTRY ICONS USE THEM WELL !!!!
  18. 18. LETS VISIT THE SHOW
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