Tourism management education: challenges for the future. A case study from a Dutch university of applied sciences.,Professor Niek Beunders

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    Tourism management education: challenges for the future. A case study from a Dutch university of applied sciences.,Professor Niek Beunders - Presentation Transcript

    1.  
    2. NHTV
      • One of the biggest universities of applied sciences (bachelor degrees) in the field of tourism and leisure world wide: 6000 students
      • Academy for Tourism
      • Academy for Leisure
      • Academy of Facility Management
      • Academy of Hotel Management
      • Academy for Digital Entertainment
      • Academy for Urban Development, Logistics and Mobility
    3. Academy for Tourism International Programme:
      • International Tourism and Travel Industry (BA)
      • International Tourism Management and Consultancy (BA)
      • Tourism Destination Management (Master)
      • European Tourism Management (Master)
    4. Academy for Tourism
      • Ted Qual certified by World Tourism Organization
      • International focus: an increasing % of our student population is foreign (as are the lecturers…).
      • NHTV offers international programs and expertise (training/ consultancy)
    5. Other International Programmes
      • Leisure management (including event management, congress management)
      • Academy of Hotel Management
      • Academy of Facility Management
    6. NHTV’s Centre for Sustainable Tourism and Transport
      • Minor Corporate Social Responsibility in Tourism
      • Minor /Bachelor specialization in Sustainable Tourism
        • Local and regional development (focus on rural areas, developing countries)
        • Natural and cultural heritage management and tourism (keywords: tourism management, visitor management, destination development)
      • Research programme: Tourism and Climate Change
      • Consultancy, training
    7. My Track Record
      • Closing the Gap project in Slovenia: bringing industry and secondary education together
      • Training needs assessments, Curriculum development (Eastern Europe, Costa Rica, Eaten and South Africa)
      • Advisor to PAN Parks Foundation (WWF)
      • WWF Danube Carpathian Programme: Cross border destination development in Danube Floodplains
      • Tailor made training programmes Eco-tourism strategies:
        • For Mincetur and tourism stakeholders in Peru
        • for protected area managers in Turkey (Worldbank/GEF)
        • for African Wildlife Foundation in Eastern Africa
        • for Zastavica Nature Reserve in Serbia
    8. Some Challenges in Tourism Education:
    9. Internationalization
      • Of tourism markets, of the industry and of labour market
      • Of student markets: international marketing (Europe: Germany, Spain, Eastern Europe, Turkey) Asia (China, Nepal) and Africa
      • Emphasis on cross-cultural skills
      • International classroom (how to create synergy between different ways of learning and thinking?)
      • Traineeships abroad, student exchange programmes (Erasmus)
      • In future: distance learning programmes? (bring knowledge to people instead of people to knowledge....)
      • Training programmes, curriculum development (export of expertise)
    10. Life Long Learning
      • Education permanente: education does not stop after graduation
      • A Leading Principle of EU
      • Knowledge and skills easily get outdated
      • Learning, Adaptation, Flexibility, Analytical skills are values of the future
      • Companies and institutions become flexible organisations
      • Co-operation between corporate world and educational sector: curriculum development, research, training, dual programmes
      • Lecturers get involved in business world and vice versa...
      • Knowledge and Learning Networks
    11. Individualisation & Flexibility
      • Demand for experts with unique profiles
      • Education becomes demand/ industry oriented
      • The End of “one size fits all” curricula
      • Competences define learning objectives and curricula.
      • Every individual has its own professional profile, learning needs and learning styles (acquiring competences)
    12. So, the student:
      • Develops his/her own, unique, competitive profile on the labour market, based on talents and ambitions
      • Is responsible for his/her learning process: personal learning routes
      • Develops not only as a professional, but also as a human being. Focus on social and human attitude and skills.
    13. The End of Lecturing is near...
      • Traditional education is based on reproduction of knowledge
      • Lecturer looses monopoly on knowledge and information
      • Knowledge easily expires (“best before....”) anyway
      • This knowledge too often does not represent “competences” defined by the actual and future needs of the industry
      • Students are experts in collection of information
      • The end of question/answer exams and of multiple choice exams
    14. The planet and its people...
      • The planet is the key resource of tourism
      • Post-materialism is gaining ground
      • Corporate Social Responsibility is becoming mainstream (Tourism industry is lagging behind...)
      • Sustainability gets integrated in the tourism curriculum
    15. And for my field:
      • Define the role of tourism as a tool for conservation of nature and cultural heritage and for local and regional development, especially of rural areas
      • Destination management for rural destinations and for protected areas and heritage sites
      • Curriculum Development and Training
    16. Serbia is wonderful!
    17. Believe me...
    18. Or ask my students
    19. Happy in Backi Monostor..
    20. Hvala na Paznji!

    + BORN BORN , 2 years ago

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