NHTV  <ul><li>One of the biggest universities of applied sciences (bachelor degrees) in the field of tourism and leisure w...
Academy for Tourism  International Programme: <ul><li>International Tourism and Travel Industry (BA) </li></ul><ul><li>Int...
Academy for Tourism <ul><li>Ted Qual certified by World Tourism Organization </li></ul><ul><li>International focus: an inc...
Other International  Programmes <ul><li>Leisure management (including event management, congress management) </li></ul><ul...
NHTV’s Centre for Sustainable Tourism and Transport <ul><li>Minor Corporate Social Responsibility in Tourism </li></ul><ul...
My Track Record <ul><li>Closing the Gap project in Slovenia: bringing industry and secondary education together </li></ul>...
Some Challenges in Tourism Education:
Internationalization <ul><li>Of tourism markets, of the industry and of labour market </li></ul><ul><li>Of student markets...
Life Long Learning <ul><li>Education permanente: education does not stop after graduation </li></ul><ul><li>A Leading Prin...
Individualisation  & Flexibility <ul><li>Demand for experts with unique profiles </li></ul><ul><li>Education becomes deman...
So, the student: <ul><li>Develops his/her own, unique, competitive profile on the labour market, based on talents and ambi...
The End of Lecturing is near...  <ul><li>Traditional education is based on reproduction of knowledge </li></ul><ul><li>Lec...
The planet and its people... <ul><li>The planet is the key resource of tourism </li></ul><ul><li>Post-materialism is gaini...
And for my field: <ul><li>Define the role of tourism as a tool for conservation of nature and cultural heritage and for lo...
Serbia is wonderful!
Believe me...
Or ask my students
Happy in Backi Monostor..
Hvala na Paznji!
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Tourism management education: challenges for the future. A case study from a Dutch university of applied sciences.,Professor Niek Beunders

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Tourism management education: challenges for the future. A case study from a Dutch university of applied sciences.,Professor Niek Beunders

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Tourism management education: challenges for the future. A case study from a Dutch university of applied sciences.,Professor Niek Beunders

  1. 2. NHTV <ul><li>One of the biggest universities of applied sciences (bachelor degrees) in the field of tourism and leisure world wide: 6000 students </li></ul><ul><li>Academy for Tourism </li></ul><ul><li>Academy for Leisure </li></ul><ul><li>Academy of Facility Management </li></ul><ul><li>Academy of Hotel Management </li></ul><ul><li>Academy for Digital Entertainment </li></ul><ul><li>Academy for Urban Development, Logistics and Mobility </li></ul>
  2. 3. Academy for Tourism International Programme: <ul><li>International Tourism and Travel Industry (BA) </li></ul><ul><li>International Tourism Management and Consultancy (BA) </li></ul><ul><li>Tourism Destination Management (Master) </li></ul><ul><li>European Tourism Management (Master) </li></ul>
  3. 4. Academy for Tourism <ul><li>Ted Qual certified by World Tourism Organization </li></ul><ul><li>International focus: an increasing % of our student population is foreign (as are the lecturers…). </li></ul><ul><li>NHTV offers international programs and expertise (training/ consultancy) </li></ul>
  4. 5. Other International Programmes <ul><li>Leisure management (including event management, congress management) </li></ul><ul><li>Academy of Hotel Management </li></ul><ul><li>Academy of Facility Management </li></ul>
  5. 6. NHTV’s Centre for Sustainable Tourism and Transport <ul><li>Minor Corporate Social Responsibility in Tourism </li></ul><ul><li>Minor /Bachelor specialization in Sustainable Tourism </li></ul><ul><ul><li>Local and regional development (focus on rural areas, developing countries) </li></ul></ul><ul><ul><li>Natural and cultural heritage management and tourism (keywords: tourism management, visitor management, destination development) </li></ul></ul><ul><li>Research programme: Tourism and Climate Change </li></ul><ul><li>Consultancy, training </li></ul>
  6. 7. My Track Record <ul><li>Closing the Gap project in Slovenia: bringing industry and secondary education together </li></ul><ul><li>Training needs assessments, Curriculum development (Eastern Europe, Costa Rica, Eaten and South Africa) </li></ul><ul><li>Advisor to PAN Parks Foundation (WWF) </li></ul><ul><li>WWF Danube Carpathian Programme: Cross border destination development in Danube Floodplains </li></ul><ul><li>Tailor made training programmes Eco-tourism strategies: </li></ul><ul><ul><li>For Mincetur and tourism stakeholders in Peru </li></ul></ul><ul><ul><li>for protected area managers in Turkey (Worldbank/GEF) </li></ul></ul><ul><ul><li>for African Wildlife Foundation in Eastern Africa </li></ul></ul><ul><ul><li>for Zastavica Nature Reserve in Serbia </li></ul></ul>
  7. 8. Some Challenges in Tourism Education:
  8. 9. Internationalization <ul><li>Of tourism markets, of the industry and of labour market </li></ul><ul><li>Of student markets: international marketing (Europe: Germany, Spain, Eastern Europe, Turkey) Asia (China, Nepal) and Africa </li></ul><ul><li>Emphasis on cross-cultural skills </li></ul><ul><li>International classroom (how to create synergy between different ways of learning and thinking?) </li></ul><ul><li>Traineeships abroad, student exchange programmes (Erasmus) </li></ul><ul><li>In future: distance learning programmes? (bring knowledge to people instead of people to knowledge....) </li></ul><ul><li>Training programmes, curriculum development (export of expertise) </li></ul>
  9. 10. Life Long Learning <ul><li>Education permanente: education does not stop after graduation </li></ul><ul><li>A Leading Principle of EU </li></ul><ul><li>Knowledge and skills easily get outdated </li></ul><ul><li>Learning, Adaptation, Flexibility, Analytical skills are values of the future </li></ul><ul><li>Companies and institutions become flexible organisations </li></ul><ul><li>Co-operation between corporate world and educational sector: curriculum development, research, training, dual programmes </li></ul><ul><li>Lecturers get involved in business world and vice versa... </li></ul><ul><li>Knowledge and Learning Networks </li></ul>
  10. 11. Individualisation & Flexibility <ul><li>Demand for experts with unique profiles </li></ul><ul><li>Education becomes demand/ industry oriented </li></ul><ul><li>The End of “one size fits all” curricula </li></ul><ul><li>Competences define learning objectives and curricula. </li></ul><ul><li>Every individual has its own professional profile, learning needs and learning styles (acquiring competences) </li></ul>
  11. 12. So, the student: <ul><li>Develops his/her own, unique, competitive profile on the labour market, based on talents and ambitions </li></ul><ul><li>Is responsible for his/her learning process: personal learning routes </li></ul><ul><li>Develops not only as a professional, but also as a human being. Focus on social and human attitude and skills. </li></ul>
  12. 13. The End of Lecturing is near... <ul><li>Traditional education is based on reproduction of knowledge </li></ul><ul><li>Lecturer looses monopoly on knowledge and information </li></ul><ul><li>Knowledge easily expires (“best before....”) anyway </li></ul><ul><li>This knowledge too often does not represent “competences” defined by the actual and future needs of the industry </li></ul><ul><li>Students are experts in collection of information </li></ul><ul><li>The end of question/answer exams and of multiple choice exams </li></ul>
  13. 14. The planet and its people... <ul><li>The planet is the key resource of tourism </li></ul><ul><li>Post-materialism is gaining ground </li></ul><ul><li>Corporate Social Responsibility is becoming mainstream (Tourism industry is lagging behind...) </li></ul><ul><li>Sustainability gets integrated in the tourism curriculum </li></ul>
  14. 15. And for my field: <ul><li>Define the role of tourism as a tool for conservation of nature and cultural heritage and for local and regional development, especially of rural areas </li></ul><ul><li>Destination management for rural destinations and for protected areas and heritage sites </li></ul><ul><li>Curriculum Development and Training </li></ul>
  15. 16. Serbia is wonderful!
  16. 17. Believe me...
  17. 18. Or ask my students
  18. 19. Happy in Backi Monostor..
  19. 20. Hvala na Paznji!

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