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The role of public sector in tourism development, Goran Petkovic
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The role of public sector in tourism development, Goran Petkovic

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  • 1. September, 2012. 1
  • 2. Republic of SerbiaMINISTRY OF FINANCE STRATEGIC PRIORITIES IN TOURISM AND ECONOMY• Creation of an institutional framework for tourism development• Increase the attractiveness of tourism destinations and improve management of tourism destinations• Investment in tourism and community infrastructure• Development of small and medium enterprises in tourism sector• Improvement and construction of Pan-European corridors X and VII• Incentives for education and employment increase 2
  • 3. Republic of Serbia STRATEGIC PRIORITIES IN TOURISMMINISTRY OF FINANCE AND ECONOMY I Institutional Framework• Law on Tourism; • Integral planning of tourism development • National Master plan • Destination master plan • Marketing plan • ... • 26 by law acts (regulations, decrees, rule books ...)• Law on Spa; Law on Public Ski Areas;
  • 4. Republic of Serbia THE NATIONAL STRATEGY FOR TOURISM MINISTRY OF FINANCE AND ECONOMY• “Support the implementation of the National Strategy for Tourism”, the project funded by the European Union in the amount of EUR 1 million• In order to achieve the implementation of the Revision, it is essential to focus on sustainability of tourism development• Specific new tools concerning both private and public involvement in tourism development have to be implemented and these include:  The establishment of “Observatory of Tourism” to address the needs of investors and professionals  Training Programs to support SMEs sustainability 4  Guidelines on priorities for tourism promotion
  • 5. Republic of Serbia STRATEGIES AND MASTER PLANSMINISTRY OF FINANCE AND ECONOMY• Master Plan for sustainable rural tourism development in Serbia; the Governmentof Serbia adopted the “Program of sustainable rural tourism development in theRepublic of Serbia” (“RS Official Gazette”, N.85/2011)• Strategic master plans for 16 priority destinations• Danube Strategy – EU strategy for the Danube region 5
  • 6. Republic of Serbia STRATEGIC PRIORITIES IN TOURISM MINISTRY OF FINANCE AND ECONOMY II Destination managementDMOPPP
  • 7. Republic of Serbia PUBLIC PRIVATE PARTNERSHIP MINISTRY OF FINANCE AND ECONOMYSTARA PLANINA HOTEL (transl. Old Mountain)• Hotel opened on 25th December 2011• First greenfield investment in domestic tourism in 20 years• The state invested 30 million EUR• Austrian Falkensteiner Hotels & Residences took over the hotel management in September 2011• Management duration period: 15 years 7
  • 8. Republic of Serbia MANAGEMENT OF TOURIST AREA MINISTRY OF FINANCE AND ECONOMY• In order to protect and manage touristareas the following companies havebeen formed:  “Welcome to Lepenski Vir” Ltd. -Management of tourist area co.  ”Golubački Grad Fortress” Ltd. -Management and development co.  Revitalization of Golubački Grad Fortress; the project funded by EU IPA funds in amonut of 6.5 million euros 8
  • 9. Republic of Serbia STRATEGIC PRIORITIES IN TOURISM MINISTRY OF FINANCE AND ECONOMY III Investment in InfrastructureTourism infrastructureLocal (Communal) infrastructure Ex to ampl be es pre of se goo nte d d l p ra ate cti r ce
  • 10. Republic of Serbia INCENTIVES (Subsidies and grants)MINISTRY OF FINANCE AND ECONOMY • Development of the urban planning and project design documentation (Physical or Regional Plans, Strategic Master Plans, Urbanistic Plans etc) • Construction of access roads to tourist sites • Communal infrastructural fit-out of the construction land as the basis for the development of tourist accommodations (hydro-technical facilities, water and sewage systems, parking lots etc) • Development of general recreation-designated land in tourist destinations (pedestrian trails, practice and training trails, bicycling 10 trails etc.)
  • 11. Republic of Serbia STRATEGIC PRIORITIES IN TOURISM MINISTRY OF FINANCE AND ECONOMY VI SME incentivesStandardsDocumentation: plan / projectInfrastructure developmentSoft LoansMarketing
  • 12. Republic of Serbia IMPROVING QUALITY OF MINISTRY OF FINANCE AND ECONOMY TOURIST OFFER• Two new five-star hotels opened this month (September 2012)  Premier Aqua, Vrdnik Spa  Metropol Palace, Belgrade• Falkensteiner is going to open a new hotel in Belgrade on the 1st of November 12
  • 13. Republic of Serbia INTERNATIONAL COOPERATION Background for SME development MINISTRY OF FINANCE AND ECONOMY• The project “The cultural routes of Roman Emperors”• MDG-F and UN Join Program „Sustainable tourism for rural development”• IPA Project 2007-2013 „Support the implementation of the National Strategy for Tourism”• Project Proposal: Promotion of culture routes on the Danube - The cultural routes of Roman emperors and the Danube Wine Route (Transnational cooperation projects on European Cultural Routes - 23/G/ENT/CIP/11/B/N02S008• Membership in international organizations: - UNWTO Executive Council - Adriatic - Ionian Initiative (АII) - Central European Initiative (СЕI) - Organization of the Black Sea Economic Cooperation (BSEC) 13
  • 14. Republic of Serbia INCENTIVES (Subsidies and grants)MINISTRY OF FINANCE AND ECONOMY • Setting up tourist and wine signalization in tourist areas (9 wine routes and 2 wine oases) • Construction of belvederes, visitors’ centers, plateaus, conference rooms • Promotion and improvement of Serbia tourism offering (NTOS is in charge of tourism promotion in domestic and international tourism markets) • Completion of special tourist projects (public toilets at 14 tourist sites, collection and processing of solid waste)
  • 15. Republic of Serbia INCENTIVES (Loans) MINISTRY OF FINANCE AND ECONOMY• Hotels, restaurants and sports facilitiesconstruction and reconstruction• Rural objects restoration and their conversionto restaurants• Reconstruction and renovation of floating objects •Improvement of marketing 15
  • 16. INCENTIVES 2007 – 2011 Republic of SerbiaMINISTRY OF FINANCE (Subsidies, grants and loans) AND ECONOMY This data does not include public enterprises of Ski Resorts of Serbia, Stara Planina (Old Mountain) and NTOS 16
  • 17. Republic of Serbia INCENTIVES 2007 – 2011MINISTRY OF FINANCE AND ECONOMY 17
  • 18. Republic of Serbia STRATEGIC PRIORITIES IN TOURISM MINISTRY OF FINANCE AND ECONOMY V Corridors VII and XCorridor VII – The Danube Corridor X - HighwayMarinaCamping sitesSignage
  • 19. a in ar -M in atAp EUROVELO VI Cycle rs in Krče din
  • 20. Republic of Serbia STRATEGIC PRIORITIES IN TOURISM MINISTRY OF FINANCE AND ECONOMY VI EducationAdministration – explanations of the legal framework workshops on categorization workshops on rural tourismConsultants International projects (IPA, MDGF, ...) local projects – RARISConferences EIAT Investment conference ...
  • 21. Republic of SerbiaMINISTRY OF FINANCE AND ECONOMY EXAMPLES OF GOOD PRACTICE
  • 22. Republic of Serbia Infrastructure projects - Grants MINISTRY OF FINANCE AND ECONOMYKOPAONIK NATIONAL PARK• Improving the international competitiveness of Kopaonik tourist destination• Construction and development of pedestrian trails, picnic areas and information label sets• Construction of cable carsand ski lifts• Electricity and water supplyinfrastructure• Ski slopes construction 22
  • 23. Republic of Serbia Infrastructure projects - Grants MINISTRY OF FINANCE AND ECONOMYIRON GATE NATIONAL PARK• Regulation of Iron Gate National Park Visitor Center• Construction of protective structures at the archeological site Lepenski Vir• Pier construction at the archeological site Lepenski Vir 23
  • 24. Republic of Serbia Infrastructure projects- Grants MINISTRY OF FINANCE AND ECONOMYPALIĆ• Construction of the visitor center – Ludaš Lake• Solid waste management at the tourist site• Palić tourist information centar• Reconstruction of the Great Park in PalićNATURE PARK “GOLIJA”• Roads construction (preparation of plan and project documentation)• Construction of the infrastructure in the 24 nature park
  • 25. Republic of Serbia Infrastructure projects – Grants MINISTRY OF FINANCE AND ECONOMY THE SPECIAL NATURE RESERVE ZASAVICA• Construction and fitting (equipping) of SRP Zasavica Camp 25
  • 26. Republic of Serbia SOFT LOANS MINISTRY OF FINANCE AND ECONOMY• Construction of restaurants and appartments in Kaludjerske Bare – Tara Mountain• Reconstruction of the villa Drina, Perućac – Tara Mountain• Ethno-eco village “Vraneša” – Mt. Zlatar• Wine center –“Kovačević” restaurant – Irig, Fruška Gora mountain 26
  • 27. “The capacity of tourism to drive growth and create jobs needs to be accompanied by strong supportive public policies.” Taleb Rifai, UNWTO Secretary General THANK YOU FOR ATTENTION! Ministry of Finance and Economy 20, Kneza Miloša Str. Belgrade, Serbia 27 www.mfp.gov.rs turizam@mfp.gov .rs

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