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Stevan Popovich
Account Director - iPR

Promoting Tourism Product
&

Trade Communications
iPR -

Travel & Tourism Marketing/PR Agency
Promoting & Comms
 Product offering

 Market place
 Trade channels
 Match-Making
 Timescales & game plan
 Showtime (...
Customer
Base

Trade
Network

Travel
Agents
Online
T.A.

Web
Portal

NTO
LTO

Leaflet
Brochure
Tourism
Product

Press

MIC...
Confusing, huh?
Current Climate
Trade Campaign
 Profile & philosophy
 Match-making
 Do little, but do well
 Goal posts change
 Persistence pays
Distribution channels
 Leisure and/or MICE

 Travel agents,OTA,DMC
 Strategic alliances
 Aviation sector
 Press & lob...
Gameplan & Comms
 Timescales & deadlines
 Initial contact – mailer
 No reply – no problem!
 Follow up directly
 Persi...
It’s showtime folks
 Moment of fame & glory

 Networking potential
 Remaining in control
 Positive & courteous
 Alway...
Conclusion
 Economic pressures set to continue – get used to it
 Customer expectations raising – high quality for less

...
Thank you
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Promoting Tourism Product & Trade Communications, Stevan Popovich

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Transcript of "Promoting Tourism Product & Trade Communications, Stevan Popovich"

  1. 1. Stevan Popovich Account Director - iPR Promoting Tourism Product & Trade Communications
  2. 2. iPR - Travel & Tourism Marketing/PR Agency
  3. 3. Promoting & Comms  Product offering  Market place  Trade channels  Match-Making  Timescales & game plan  Showtime (execution)
  4. 4. Customer Base Trade Network Travel Agents Online T.A. Web Portal NTO LTO Leaflet Brochure Tourism Product Press MICE Strategic Alliances Lobbying Newsletters Aviation Special Offers Competitors
  5. 5. Confusing, huh?
  6. 6. Current Climate
  7. 7. Trade Campaign  Profile & philosophy  Match-making  Do little, but do well  Goal posts change  Persistence pays
  8. 8. Distribution channels  Leisure and/or MICE  Travel agents,OTA,DMC  Strategic alliances  Aviation sector  Press & lobbying
  9. 9. Gameplan & Comms  Timescales & deadlines  Initial contact – mailer  No reply – no problem!  Follow up directly  Persistence pays
  10. 10. It’s showtime folks  Moment of fame & glory  Networking potential  Remaining in control  Positive & courteous  Always follow up
  11. 11. Conclusion  Economic pressures set to continue – get used to it  Customer expectations raising – high quality for less  Competition will remain fierce – be prepared So.....  Know where you want to be  Remain focused  Never, ever, in a million years think to give up!!!
  12. 12. Thank you
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