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Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic
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Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

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  • 1. - Mobile & Gaming Tools -Destination Social Marketing Revolution Igor Kovacevic Association Accounts Serbia Convention Bureau 25th September, 2011 1
  • 2. Basic termsCongress Tourism – MICE – Meeting industryMeeting industry VS LeisurePCODMCDMO = CVB 2
  • 3. Social Media Explained“ I need to party ”“ I partied ”“ This is where I partied ”“ Look at this party ”“ I am good at partying ” 3
  • 4. Social Media Explained - Advanced4
  • 5. World goes Mobile- Smart phone: increase of sales levels- 2012 more smart phones sold than PC 5
  • 6. World goes Mobile- Mobile marketing will reach $20.4 billions in 2015 (USA) 6 Source: eMarketer 2011
  • 7. World goes Mobile- What is mobile marketing: distribution / marketing channel-Types -SMS/MMS -Mobile web -Mobile video and TV -Mobile Applications 7
  • 8. Serbia goes Mobile8
  • 9. Main screenLooking for adestination 9
  • 10. DestinationsTop 5 internationaldestinations 10
  • 11. Looking for aHotel 11
  • 12. Criteria4 elements:1 Rooms/ Meeting Halls2 Category3 Location4 Search engine: - rooms - meeting halls 12
  • 13. A HotelProfile:1 Capacities2 About3 Details 13
  • 14. For meetingorganizers anddelegates 14
  • 15. Social Media15
  • 16. 16
  • 17. 17
  • 18. Social Media18
  • 19. What we want?We need something: We decided for:NEW VIDEO GAMESCOOL …….DIFFERENTUNEXPECTEDAFFORDABLEEXPOSURE 19
  • 20. Game 1 - Race through SerbiaPassing the majorattractions in adestinationLearn and fun in thesame timeRace against theobstacles, time andother playsAdditional: contacts fordata base 20
  • 21. Game 2 – Make an event in Serbia5 destinations 5 tasks4 steps: Venue, Hotels,Gala, ActivitiesInfo for each serviceprovider with photosReal tasks, servicesproviders, ratioBudget and satisfactionAdditional: contacts fordata base 21
  • 22. Recognized as a leader in applying new technologies indestination marketingGreat tools for “wow” the clientsGreat market exposure (1.500 active user of app and 800 players)Great media exposure (70 free articles)Added value for our PartnersWhat is next? 22
  • 23. Igor KovacevicAssociation Accounts Manager Serbia Convention Bureau Q&ASerbia.Convention.Bureau Serbia DestinationSERBIACB Serbia Destination 23