- Mobile & Gaming Tools -Destination Social Marketing Revolution                                        Igor Kovacevic    ...
Basic termsCongress Tourism – MICE – Meeting industryMeeting industry VS LeisurePCODMCDMO = CVB                           ...
Social Media Explained“ I need to party ”“ I partied ”“ This is where I partied ”“ Look at this party ”“ I am good at part...
Social Media Explained               - Advanced4
World goes Mobile- Smart phone: increase of sales levels- 2012 more smart phones sold than PC                            5
World goes Mobile- Mobile marketing will reach $20.4 billions in 2015 (USA)                                 6             ...
World goes Mobile- What is mobile marketing: distribution / marketing channel-Types   -SMS/MMS   -Mobile web   -Mobile vid...
Serbia goes Mobile8
Main screenLooking for adestination                9
DestinationsTop 5 internationaldestinations                      10
Looking for aHotel                11
Criteria4 elements:1 Rooms/  Meeting Halls2 Category3 Location4 Search engine:   - rooms   - meeting halls                ...
A HotelProfile:1 Capacities2 About3 Details               13
For meetingorganizers anddelegates                 14
Social     Media15
16
17
Social     Media18
What we want?We need something:        We decided for:NEW                       VIDEO GAMESCOOL                      …….DI...
Game 1 - Race through SerbiaPassing the majorattractions in adestinationLearn and fun in thesame timeRace against theobsta...
Game 2 – Make an event in Serbia5 destinations 5 tasks4 steps: Venue, Hotels,Gala, ActivitiesInfo for each serviceprovider...
Recognized as a leader in applying new technologies indestination marketingGreat tools for “wow” the clientsGreat market e...
Igor KovacevicAssociation Accounts Manager  Serbia Convention Bureau                                                     Q...
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Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

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Mobile & Gaming Tools - Destination Social Marketing Revolution, Igor Kovacevic

  1. 1. - Mobile & Gaming Tools -Destination Social Marketing Revolution Igor Kovacevic Association Accounts Serbia Convention Bureau 25th September, 2011 1
  2. 2. Basic termsCongress Tourism – MICE – Meeting industryMeeting industry VS LeisurePCODMCDMO = CVB 2
  3. 3. Social Media Explained“ I need to party ”“ I partied ”“ This is where I partied ”“ Look at this party ”“ I am good at partying ” 3
  4. 4. Social Media Explained - Advanced4
  5. 5. World goes Mobile- Smart phone: increase of sales levels- 2012 more smart phones sold than PC 5
  6. 6. World goes Mobile- Mobile marketing will reach $20.4 billions in 2015 (USA) 6 Source: eMarketer 2011
  7. 7. World goes Mobile- What is mobile marketing: distribution / marketing channel-Types -SMS/MMS -Mobile web -Mobile video and TV -Mobile Applications 7
  8. 8. Serbia goes Mobile8
  9. 9. Main screenLooking for adestination 9
  10. 10. DestinationsTop 5 internationaldestinations 10
  11. 11. Looking for aHotel 11
  12. 12. Criteria4 elements:1 Rooms/ Meeting Halls2 Category3 Location4 Search engine: - rooms - meeting halls 12
  13. 13. A HotelProfile:1 Capacities2 About3 Details 13
  14. 14. For meetingorganizers anddelegates 14
  15. 15. Social Media15
  16. 16. 16
  17. 17. 17
  18. 18. Social Media18
  19. 19. What we want?We need something: We decided for:NEW VIDEO GAMESCOOL …….DIFFERENTUNEXPECTEDAFFORDABLEEXPOSURE 19
  20. 20. Game 1 - Race through SerbiaPassing the majorattractions in adestinationLearn and fun in thesame timeRace against theobstacles, time andother playsAdditional: contacts fordata base 20
  21. 21. Game 2 – Make an event in Serbia5 destinations 5 tasks4 steps: Venue, Hotels,Gala, ActivitiesInfo for each serviceprovider with photosReal tasks, servicesproviders, ratioBudget and satisfactionAdditional: contacts fordata base 21
  22. 22. Recognized as a leader in applying new technologies indestination marketingGreat tools for “wow” the clientsGreat market exposure (1.500 active user of app and 800 players)Great media exposure (70 free articles)Added value for our PartnersWhat is next? 22
  23. 23. Igor KovacevicAssociation Accounts Manager Serbia Convention Bureau Q&ASerbia.Convention.Bureau Serbia DestinationSERBIACB Serbia Destination 23

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