Education and the Industry - The Case of Dubai and a view from both perspectives, Ron Hilvert
Education and the Industry -The Case of Dubai and a view from both perspectives Ron Hilvert Managing Director Ron.Hilvert@emiratesacademy.edu
DUBAI: The City of the Future - NOW... The Fastest Growing Tourist Destination in the World – ¾ of the world’s population can be reached within 7 hours flight Highest density of 5-star hotels in the world Serviced daily by more than 70 international airlines Emirates Airlines – fastest growing airline in the world Dubai airport – witnessed 51 million passenger arrivals in 2011 360 days of sunshine A natural hub for international travel & tradeThe EmiratesAcademy of Cultural melting pot – 80% of the populationHospitality are expatriatesManagement
From humble beginnings of a fishing village… The UAE was founded in 1971
Some Quick Statistics Today Population: About 2 million in Dubai (5.3 million in UAE) GDP: $260 billion Per Capita GDP: $49,000 Main industries: Petroleum; Tourism; Aluminum; Fishing, Commercial ship repair; Handicrafts; Textiles Economic diversification have reduced the portion of GDP based on oil and gas output to 25%.The EmiratesAcademy ofHospitalityManagement
Dubai’s Terminal 3, the new home of Emirates Airlines, is theworld’s single largest terminal building and features 26 gates, 162 check-in counters, 88 self-service kiosks and over 63km of baggage conveyors.
Changing Landscape of DubaiLess reliance on oil and greater reliance on the Hospitality &Tourism industryHotel occupancy rates are at an all time highArab spring has had a positive effect on the economy79% increase in number of GCC visitors in 2011The Emirates Academy of Hospitality Management is well placedto train future leaders of the hospitality and tourism industry
Integral part ofJumeirah GroupInternationalHospitalityManagementCompanyRapidinternationalexpansionWork experiencefor studentsBest practiceexamplesExcellent career The Emirates Academy ofopportunities Hospitality Management
Some Quick Facts: Established in 2001 – intention was to support the local hospitality industry with skilled personnel Accredited in the UAE, UK and Australia Associate / Bachelor of Science (Hons.) Programme First in the region to offer the Master of Science in International Hospitality Management Currently about 300 students and 300 alumni from 60 countries Academic association with Ecole hoteliere de Lausanne The Emirates Study Abroad partnership with Cornell Academy of Hospitality University Management
Advantages Strong links to Industry Internships / Employment Brand image & Reputation Synergies – students work on real world projects Access to database (e.g. WEF project) Inculcation of Hallmarks Access to business services (e.g. Legal, Finance, Marketing) Faculty development – PDPsThe Emirates and Consultancy opportunitiesAcademy ofHospitality Access to cutting edgeManagement technology (e.g. Innovation villa)
Challenges Perception that we educate just “Jumeirah” managers Perception from industry that we might misuse commercial in confidence information Compatibility of policies between SBUs and the school Students might have unrealistic expectations of employment Education not viewed as aThe Emirates commercially driven endeavourAcademy ofHospitalityManagement
POSTGRADUATE PROGRAMME Master of Science in International Hospitality Management 1 year full time, or Up to 4 years in part-time, flexible mode Programme Structure Students take a maximum of two modules simultaneously. Each module involves 40 taught hours and 100 hours of self-directed study over a period of one month.The Emirates The programme ends either with aAcademy of formal academic dissertation or throughHospitality the completion of several industryManagement related projects.
MSc in International Hospitality Management 1st accredited Hospitality Management Masters in Gulf Region Accredited by UAE Ministry of Higher Education & Scientific Research Recognised globally by leading universities Aims To develop the knowledge, skills and competence of graduate industry professionals To enable them to function effectively at executive, corporate and senior managerial levels within the industry.
MSc in International Hospitality Management Origins Content and structure based on extensive industry and educational research 65 senior executives from the hospitality industry contributed to the design and content of this course Course content benchmarked against 15 other internationally renowned masters level programmes Faculty at EAHM have extensive experience of teaching at Masters level in over 11 different universities
Trimester 1Trimester 2Trimester 3 Electives Business Continuity Planning Sustainable Tourism Development Hotel Benchmarking Cross Cultural Selling and Marketing Digital Marketing
ONE FULL MSc SCHOLARSHIP TO BE AWARDEDCriteria Minimum 1 year of relevant working experience Excellent Undergraduate results (min. GPA of 3.0 / 4.0) Internet-based TOEFL of 100; IELTS band score of 7.0 Application process involves a personal interview at The Academy Scholarship includes full waiver of Tuition and Sundries valued at AED89,900 (approx. USD25,000) Please apply online at www.emiratesacademy.edu
The EmiratesAcademy ofHospitalityManagement Questions / Comments?