DO WE NEED PUBLIC RELATIONS IN HOTEL?Presentation Transcript
DO WE NEED PUBLIC RELATIONS IN HOTEL? PhD Amelia Tomašević
few 4* hotels
corporate public relations
Pro ~ Contra
care about guests
with public and media
creation of positive image
True ~ False
Who needs the public relations manager?
“ Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve understanding, realize organizational goals, and serve the public interest. “(Flynn, Gregory & Valin, 2008)
A function of management?
A doorman is the best public relations manager!
I am the best public relations manager!
Everybody is the public relations manager!
It’s only publicity free of charge!
PR is what the public perceives:
what the public sees, reads, hears and feels.
Necessary for the success of the organization and especially important in hotel business.
Consequences of personal negative PR
If you only knew how beautiful were those lips!
Cook We do not use industrial spices!
Yes, we do!
lack of PR position results in uncontrolled and unskilled communication between the hotel and the public
PR is complex
must be integrated into everyday work of all hotel staff
Yes, we do!
But, for more results, must be performed by a professional person