DO WE NEED PUBLIC RELATIONS IN HOTEL? PhD Amelia Tomašević

Where 5* hotels few 4* hotels hotel chains corporate public relations agencies

5* hotels

few 4* hotels

hotel chains

corporate public relations

agencies

Pro ~ Contra care about guests professional communication with public and media creation of positive image

care about guests

professional communication

with public and media

creation of positive image

True ~ False gin&tonic profession talking profession marketing decoration selling myths Who needs the public relations manager?

gin&tonic profession

talking profession

marketing

decoration

selling myths

Definition “ Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve understanding, realize organizational goals, and serve the public interest. “(Flynn, Gregory & Valin, 2008) IPRA

“ Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve understanding, realize organizational goals, and serve the public interest. “(Flynn, Gregory & Valin, 2008)

IPRA

Importance A function of management? planning organizing staffing leading controlling

A function of management?

planning

organizing

staffing

leading

controlling

Statements A doorman is the best public relations manager! I am the best public relations manager! Everybody is the public relations manager! It’s only publicity free of charge!

A doorman is the best public relations manager!

I am the best public relations manager!

Everybody is the public relations manager!

It’s only publicity free of charge!

PR is what the public perceives: what the public sees, reads, hears and feels. Necessary for the success of the organization and especially important in hotel business.

PR is what the public perceives:

what the public sees, reads, hears and feels.

Necessary for the success of the organization and especially important in hotel business.

Leona Helmsley Consequences of personal negative PR

Consequences of personal negative PR

Waiter If you only knew how beautiful were those lips! Cook We do not use industrial spices!

If you only knew how beautiful were those lips!

Yes, we do! lack of PR position results in uncontrolled and unskilled communication between the hotel and the public PR is complex must be integrated into everyday work of all hotel staff

lack of PR position results in uncontrolled and unskilled communication between the hotel and the public

PR is complex

must be integrated into everyday work of all hotel staff

Yes, we do! But, for more results, must be performed by a professional person

But, for more results, must be performed by a professional person

Thank you!

Thank you!