Content & Format of Meetings for GenY

Mady Keup
SKEMA Business School
France
Co-authors: Rob Davidson,
Marine Castel, Aud...
http://www.mpistlouis.org/
The modern meeting&event
•
•
•
•
•

No more homogeneity among delegates
Technology – enabler and democratic force
Beyond i...
How Adults Learn

(Ramsborg and Tinnish, 2008)
The Big Debate
• • Digital Natives

•

VS

• • Digital Immigrants

Source: Mark Prensky, 2001
What and How We Researched
• The What:
o Attitudes of modern delegates to participation at
meetings and their wishes for c...
And here’s what we found
So what does this mean
in practice?
Those Y-ers
• Crowdsourcing - 63% vs 39%
• Visual - 91% vs 65%
• Destination major criteria 70% vs
42%
• Short conference ...
Hvala!
SKEMA Business School
• 6 campuses – France, USA, China, Morocco
• Courses taught in English
• MSc in Strategic Eve...
Content & Format of Meetings for GenY, Mady Keup
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Content & Format of Meetings for GenY, Mady Keup

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Content & Format of Meetings for GenY, Mady Keup

  1. 1. Content & Format of Meetings for GenY Mady Keup SKEMA Business School France Co-authors: Rob Davidson, Marine Castel, Audrey Moreno
  2. 2. http://www.mpistlouis.org/
  3. 3. The modern meeting&event • • • • • No more homogeneity among delegates Technology – enabler and democratic force Beyond information The new dynamics of networking Logistics is important but …
  4. 4. How Adults Learn (Ramsborg and Tinnish, 2008)
  5. 5. The Big Debate • • Digital Natives • VS • • Digital Immigrants Source: Mark Prensky, 2001
  6. 6. What and How We Researched • The What: o Attitudes of modern delegates to participation at meetings and their wishes for content, design and involvement. • The How: o Indepth structured interviews with 4 meeting planners from China, Switzerland, UK and USA o Online questionnaire to SKEMA alumni delivered through email and various social media
  7. 7. And here’s what we found
  8. 8. So what does this mean in practice?
  9. 9. Those Y-ers • Crowdsourcing - 63% vs 39% • Visual - 91% vs 65% • Destination major criteria 70% vs 42% • Short conference sessions 68% vs 46%
  10. 10. Hvala! SKEMA Business School • 6 campuses – France, USA, China, Morocco • Courses taught in English • MSc in Strategic Event Management & Tourism Management
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