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Content & Format of Meetings for GenY, Mady Keup
Content & Format of Meetings for GenY, Mady Keup
Content & Format of Meetings for GenY, Mady Keup
Content & Format of Meetings for GenY, Mady Keup
Content & Format of Meetings for GenY, Mady Keup
Content & Format of Meetings for GenY, Mady Keup
Content & Format of Meetings for GenY, Mady Keup
Content & Format of Meetings for GenY, Mady Keup
Content & Format of Meetings for GenY, Mady Keup
Content & Format of Meetings for GenY, Mady Keup
Content & Format of Meetings for GenY, Mady Keup
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Content & Format of Meetings for GenY, Mady Keup

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  • 1. Content & Format of Meetings for GenY Mady Keup SKEMA Business School France Co-authors: Rob Davidson, Marine Castel, Audrey Moreno
  • 2. http://www.mpistlouis.org/
  • 3. The modern meeting&event • • • • • No more homogeneity among delegates Technology – enabler and democratic force Beyond information The new dynamics of networking Logistics is important but …
  • 4. How Adults Learn (Ramsborg and Tinnish, 2008)
  • 5. The Big Debate • • Digital Natives • VS • • Digital Immigrants Source: Mark Prensky, 2001
  • 6. What and How We Researched • The What: o Attitudes of modern delegates to participation at meetings and their wishes for content, design and involvement. • The How: o Indepth structured interviews with 4 meeting planners from China, Switzerland, UK and USA o Online questionnaire to SKEMA alumni delivered through email and various social media
  • 7. And here’s what we found
  • 8. So what does this mean in practice?
  • 9. Those Y-ers • Crowdsourcing - 63% vs 39% • Visual - 91% vs 65% • Destination major criteria 70% vs 42% • Short conference sessions 68% vs 46%
  • 10. Hvala! SKEMA Business School • 6 campuses – France, USA, China, Morocco • Courses taught in English • MSc in Strategic Event Management & Tourism Management

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