AN INTEGRATED APPROACH TO TOURISM IN A GLOBAL, ENVIRONMENTAL, SOCIAL AND ECONOMIC STRATEGY Case Study of Budva, Montenegro ANA TRIPKOVIĆ , Assistant Montenegro Tourism School, Bar Mediterranean University

Budva

Potential and development Early beginnings: Natural predisposition

Early beginnings: Natural predisposition

Potential and development 1930 first regulation plan to prevent “unplanned development” Intensive development after World War II

1930 first regulation plan to prevent “unplanned development”

Intensive development after World War II

Budva: Montenegro main destination 2005

2005

Today Tourism is main industry , it employs most of citizens From 1960 number of citizens in Budva has five-fold. Number of registered residents and de facto residents differs due to influx of season work labor and the presence of apartment owners . The average income level in Budva is higher than the national level 2003 : In the July – August period there were 6 time more tourist than the permanent residents. In 2007 there were 15 times more tourist than the permanent residents

Tourism is main industry , it employs most of citizens

From 1960 number of citizens in Budva has five-fold. Number of registered residents and de facto residents differs due to influx of season work labor and the presence of apartment owners .

The average income level in Budva is higher than the national level

2003 : In the July – August period there were 6 time more tourist than the permanent residents. In 2007 there were 15 times more tourist than the permanent residents

Strategies so far… Montenegro Master plan and Budva General town planning Tourism is Budva’s main industry Sustainable development principles ; Insisted on enhancing quality of destination ; Prolongation of tourist season ; More hotel accommodation instead of private one; Enrich destination with new contents .

Montenegro Master plan and Budva General town planning

Tourism is Budva’s main industry

Sustainable development principles ;

Insisted on enhancing quality of destination ;

Prolongation of tourist season ;

More hotel accommodation instead of private one;

Enrich destination with new contents .

Slovenska plaza

Diagnosis The carrying capacity have been exceeded , negative impact on ecosystems High seasonality with all the negative impact on economy, labor conditions, social and culture life Underestimated historical and cultural heritage Urban overdevelopment despite building restrictions in planning regulation Lack of all infrastructural facilities: water and electricity supply, parking space, urban waste rubbish dumps….

The carrying capacity have been exceeded , negative impact on ecosystems

High seasonality with all the negative impact on economy, labor conditions, social and culture life

Underestimated historical and cultural heritage

Urban overdevelopment despite building restrictions in planning regulation

Lack of all infrastructural facilities: water and electricity supply, parking space, urban waste rubbish dumps….

Two main points Lack of implementation Strategies have been partial

Lack of implementation

Strategies have been partial

Basic future principles Define relationship between : S trateg y & Local Community S trateg y & Municipality Strategy & State Strategy & Tourist Industry

Define relationship between :

S trateg y & Local Community

S trateg y & Municipality

Strategy & State

Strategy & Tourist Industry

S trateg y & Local Community Exact number of de facto residents Educate and inform citizens Lessen seasonality and balance wages Institutional frame for more active involvement Stimulate citizens initiatives

Exact number of de facto residents

Educate and inform citizens

Lessen seasonality and balance wages

Institutional frame for more active involvement

Stimulate citizens initiatives

S trateg y & Municipality Promoter of integral development Institutionalize process of strategy development and implementation Redefine internal organization

Promoter of integral development

Institutionalize process of strategy development and implementation

Redefine internal organization

Strategy & State Balance centralization / decentralization level Cooperation in key aspects Modulate plans on higher and lower level

Balance centralization / decentralization level

Cooperation in key aspects

Modulate plans on higher and lower level

Strategy & Tourist Industry Tourist business alliances Suppression of illegal market Education

Tourist business alliances

Suppression of illegal market

Education

Basic future principles Local community : Citizen participation in all phases Tourist industry : Investments of local tourism sector Municipality : Commitment and leadership of local administration

Process Initial phase Development phase Implementation phase

Initial phase

Development phase

Implementation phase

Basic future principles Budva Destination Strategy has to have an integrated approach that will include: Economic development of municipality ( tourism as main economy ) Urban planning of municipality Protection of nature, culture and historical values Quality of life

Budva Destination Strategy has to have an integrated approach that will include:

Economic development of municipality ( tourism as main economy )

Urban planning of municipality

Protection of nature, culture and historical values

Quality of life