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BBC.com 2012Audience Insight Highlights     Attribute                   Detail1    TRUST                       BBC.com is ...
TRUSTBBC.com is the most trusted international news website               MBV: % of weekly visitors that agree the site is...
REACH       Largest international news provider in EMEA ex UK…even if our competitors UK reach is                         ...
REACHBBC.com is the most visited international news websiteBBC.com strengthens its lead as the highest viewed websites amo...
PROFILEBBC.com is the #1 internationalmedia website in Asia. It receives thehighest reach across key targets, such as...  ...
GROWTH   BBC.com has seen the highest YoY growth of any intl news and   business website to maintain its position of highe...
GLOBAL                Reach an audience outside of the US CNN.com audience composition                                   B...
STIMULATINGBBC.com most stimulating brand in global news                                                        37%       ...
LOYAL &ENGAGEDBBC.com users are loyal74%don’t use another news site 1BBC.com visitors spend on average 12.5 minutes on the...
BBC.com usersare influentialbusiness leaders Worked on international                              Meet with colleagues fro...
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BBC.com core proof points

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Main Highlights on Performance Data from BBC.com
• Sport had a great month off the back of Euro 2012 and Wimbledon, hitting 14.3M unique visitors, (a peak for the past 12 months), (+13%) on target and over a third up on June last year.
• The Mobile site had another impressive month and reached a record number of 8.1M unique visitors, (+13%) MoM and (+40%) on target
• Downloads of BBC News Apps reached 9.9M across IOS and Android, producing another record month for visitors, 3.1M (17% above target) Engagement stayed high at 36 PVs per Visitor

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BBC.com core proof points

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  2. 2. BBC.com 2012Audience Insight Highlights Attribute Detail1 TRUST BBC.com is more likely than other websites to be associated with being trustworthy. BBC.com reaches 15m unique users in Europe (ex UK) and has the highest monthly reach of the2 REACH European Opinion Leader audience versus the other international news and business websites. In Asia Pacific, BBC.com has a higher reach than any competing media websites across key targets such as3 PROFILE opinion leader, top income earner, e-commerce consumer, Influential policy maker, frequent traveler and corporate executive. BBC.com has seen the highest YoY growth of unique users compared to any intl news and business4 GROWTH website to maintain it’s position of highest monthly reach. According to comScore, 75% of CNN online audience is in the USA. BBC.com has a far more global5 GLOBAL distribution: APAC (21%), MEA (10%), Europe (26%) & US (39%).6 STIMULATING BBC.com is the most stimulating brand in global news. BBC.com is the fastest growing news website in the US and grew monthly visitors by 38% over 2010-11.7 USA PRESENCE This was the highest growth of its competitors (CNN, FoxNews, MSNBC, CNBC, Bloomberg & BBCAmerica).8 LOYAL 74% of BBC.com users don’t use another news site. BBC.com Europe visitors spend on average 12.5 minutes on the site per visit: 69% greater than the length9 ENGAGEMENT of time spent on CNN’s website by its visitors.10 BUSINESS LEADERS The latest EMS Europe results show that BBC.com users are influential business leaders. Source: Media Brand Values 2011 Globally ex UK against weekly users of websites. BBC.com Transferring Trust Summer 2010, EMS + CEMS Europe 2012, European Opinion Leaders Survey 2011 & 2007 BBC.com excludes those where place of business is UK, PAX Q1-Q4 2011, PAX 10 Markets (exclude Tokyo), comScore Jan 2011 & Jan 2012 Global excl UK, comScore April 2012 Based on CNN.com and BBC sites. BBC results exclude the UK, Mendelsohn 2011 Audience defined as those that have visited BBC.com in the last month.
  3. 3. TRUSTBBC.com is the most trusted international news website MBV: % of weekly visitors that agree the site is trustworthy BBC.com 53 WSJ.com 48 CNN.com 37 CNBC.com 35 As a website BBC.com is FT.com 35 considered 40% more Reuters.com 34 Bloomberg.com 34 trustworthy by its users than Euronews.net 32 CNN Money is by its own users. SkyNews.com 23 An advertiser shown on both Finance brands BBC brand advantage vs. sites will be considered 28% CNN Money.com more trusted if it appears on Website Ad shown on website BBC.com – the difference Authoritative +45% +3% coming solely from BBC brand International +34% +9% associations Credible +34% +12% Trustworthy +40% +28% Source: Media Brand Values 2011 Globally ex UK against weekly users of websites. BBC.com Trust Test Summer 2010
  4. 4. REACH Largest international news provider in EMEA ex UK…even if our competitors UK reach is included BBC.com reaches 15m unique users in Europe (ex UK) 16,000 Europe ex UK unique users comScore Jan-Mar 2012 monthly average (millions) 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 Source: comScore unified Q1 Jan-Mar 2012 monthly average. Ages 15+Source: comScore Q1 Jan – Mar 2010 monthly average
  5. 5. REACHBBC.com is the most visited international news websiteBBC.com strengthens its lead as the highest viewed websites among EuropeanOpinion Leaders 24% 24% 20% 19% 18% 18% 2011 16% 15% 15% 2007 12% 10% 9% 9% 8% 8% 8% 8% 7% 7% 7% 6% 6% 6% 5% 5% 5% 4% 0% Source: European Opinion Leaders Survey 2011. Audience/ Respondents: 31,400/1,691. European Opinion Leaders Survey 2007. Audience / Respondents: 31,713/2,021. Based on those that have ever visited the website. BBC.com figures exclude respondents where the place of business is in the UK
  6. 6. PROFILEBBC.com is the #1 internationalmedia website in Asia. It receives thehighest reach across key targets, such as... OPINION TOP INCOME E-COMMERCE LEADER EARNER CONSUMER FREQUENT CORPORATE HNWI TRAVELER EXECUTIVE Source, (Universe / Sample): PAX 10 Markets (exclude Tokyo), Q1 - Q4 2011, All Respondents (456,830 / 855). Based on monthly visits. Opinion Leader: conducted 3+ business activities; Top income earner: PMI US$10K+, HNWI: investment valued US$1mi+, Source: BBC,CNN Frequent traveller: took 6+ international air trips a year, employed by companies with 300+ employees,, affluent adults who bought anything online last year.
  7. 7. GROWTH BBC.com has seen the highest YoY growth of any intl news and business website to maintain its position of highest monthly reach10,000 comScore unique users YoY growth Jan 2011 vs Jan 2012 (Global ex UK) 8,000 6,000 4,000 2,000 0-2,000-4,000-6,000 Source: comScore Jan 2011 & Jan 2012. Based on monthly unique users Global excl UK
  8. 8. GLOBAL Reach an audience outside of the US CNN.com audience composition BBC.com audience composition 7% 9% 6% 26% 4% 11% 4% 20% 76% 37% North America Asia Pacific Europe Latin America Middle East Africa Source: comScore April 2012, Based on CNN.com and BBC sites. BBC results exclude the UK
  9. 9. STIMULATINGBBC.com most stimulating brand in global news 37% BBC.com 30% Discovery.com 29% WSJ.com 26% CNN.com 25% CNBC.com 24% Bloomberg.com 22% Economist.com 22% Time.com 21% FT.com 21% Reuters.com 20% Forbes.com 20% SkyNews.com 16% euronews.net Source: Media Brand Values 2011 Base: weekly users of each website (BBC.com excl UK)
  10. 10. LOYAL &ENGAGEDBBC.com users are loyal74%don’t use another news site 1BBC.com visitors spend on average 12.5 minutes on the siteper visit: 69% greater than the length of time spent on CNN’swebsite by its visitors 2 1. Sources: comScore February 2012 monthly average. Worldwide ex UK Competitor set includes CNN.com, Bloomberg.com, CNBC.com & Euronews.com. 2. comScore panel only ages 15+, Europe ex UK, February 2012
  11. 11. BBC.com usersare influentialbusiness leaders Worked on international Meet with colleagues from Influential opinion leader business strategy abroad (195 index) (189 index) (203 index) BDM Involved in expenditure C-Suite Set up a new business (170 index) €300k+ (186 index) (137 index) (150 index) Source: BBC,CNN Source: EMS + CMS Europe 2012. Monthly users of BBC websites. Europe ex UK
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