3. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
About EffectiveBrands
75 Global Marketing Consultants, 25 Nationalities
5 Offices: New York, London, Amsterdam, Singapore and Tokyo
Global Marketing Expertise Developing and Embedding Practical
4. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
Global marketing expertise
Global CMO Board Publications Recognized Expertise
5. With special thanks
Unleashing Global Marketing Potential™
Nuromol Gemini Global Marketing Potential™
Unleashing Analysis • Page 5
23. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam,Global
New York, Singapore
Differentiation in a
transparent world
Unleashing Global Marketing Potential™
EB Strategy Meeting • Page 23
24. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
Rallying the troops
70. Winning with global brands
Universal Truth
Purposeful Positioning
Total Experience
71. With a Special
THANK YOU
To all the participants in the
Ad Age global issue competition!
Unleashing Global Marketing Potential™
Nuromol Gemini Global Marketing Potential™
Unleashing Analysis • Page 71
72. Winner: Streets
Rohit Dhamija and Udayan
Chakravarty
JWT: New Delhi, India
Advertising Space Geotagging World of Brands
Sean van der Westhuizen Kassandra Zuanich Rushita R. Bhatadye
OwenKessel: Johannesburg, South Africa Miami Ad School, SF: Lima, Peru Lowe Lintas: Mumbai, India
Brand Carnival Global Feed Global Vision
Anish Philip Abraham, Amrita Christine Göös, Lauri Leiwo, Erol Nainaa Rajpaal, Ruchika Nambiar
Singh Arnab Ray, Abhishek Tekkanat TBWA Helsinki: Helsinki, Karan Rajpal Srishti School of
Deshwal JWT: New Delhi, India Finland Design: Bangalore City, India
untitled Snakes and Ladders of
China
Mitesh Joshi Global Brands
André Bose do Amaral
Makani Creatives Pvt. Ltd.: Mumbai, Harjot Sokhey
Blue Barracuda Dubai: Dubai, UAE
India New Delhi, India
Tag The Ad Circus The World on Sneaker
Alejandro Ortiz Julia Kaiser Kaushik Iyer and Joseph Chan
JWT Colombia: Bogotá, Colombia JWT: Singapore, Singapore
Safari Sundays: New York, USA
Around the World The Core
The Power of the Masses Ulisses Razaboni, João Ferraz,
Jorge Garcia Alejandro Herrer & Carlos Pizarro
La Fábrica & Jotabequ - Grey: Guatemala, Andressa Reigadas
Miami Ad School Madrid: Madrid, Spain DDB Brasil: São Paulo, Brasil
Guatemala
The Thinker With a Smartphone Earth Came Online Universal Nametag
Manuela Bolivar & Alejandra Wallace Cruz Brit Ryan
García Global Marketing Potential™
Unleashing Miami Ad School, Madrid: Spain Miami Ad School: Miami, USA Colle+McVoy: Minneapolis, USA
Nuromol Gemini Analysis • Page 72
73. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
About EffectiveBrands
75 Global Marketing Consultants, 25 Nationalities
5 Offices: New York, London, Amsterdam, Singapore and Tokyo
Global Marketing Expertise Developing and Embedding Practical
We are the only marketing We work with our clients to We were all marketers in a
consultancy focused on understand the receiving-end previous life so all our
unleashing global marketing perspective. programs and tools are
potential. practical and results driven.
We frequently publish thought Our tailored solutions build We help marketers build and
leadership pieces and we are internal capability and create embed global marketing
often referenced in business internal support for change strategy, structure, and
and marketing publications. from the start. capability programs.
74. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
Global Brand CEO Challenger Board
75. Global Marketing Leadership Summit 2010
Shanghai, London, Amsterdam, New York, Singapore
Global marketing expertise
Global CMO Board Publications Recognized Expertise
77. Global marketing effectiveness programs
Where to Grow What to Stand for How to Deliver Equip for Growth
Global Marketing Purposeful Built an efficient and Created the proprietary
Strategies and Positioning to empowered Hershey’s Way of
Priority Countries to transform the organization for global Marketing, rolled-out in
support the category and drive leverage and local trainings around the world
turnaround employee relevance
engagement
Growth strategies Purposeful Defined and Developed the
for global brands Positioning with local embedded a new way marketing framework
Scholl and Durex, lenses to uniquely of working throughout and marketing
deployed to the local capture differences in the Bacardi marketing academy curriculum,
organizations to category meaning community to deliver trained
define their marketing transformative change 35 priority countries
tasks in key modules
Unleashing Global Marketing Potential™
Marketing Excellence • Page 77
78. Thank you
NEW YORK AMSTERDAM
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USA The Netherlands
T: +1 212 358 9638 T: +31 20 330 2636
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T +81 3 6855 7845 info@effectivebrands.com
Unleashing Global Marketing Potential™
Nuromol Gemini Analysis • Page 78
Unleashing Global Marketing Potential™