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Mcg messaging framework

by Mills Communications Group on Aug 23, 2010

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Mcg messaging framework — Document Transcript

[Organization Name] Messaging Framework Top-Level Messaging 2-3 sentences that communicate the essence of what you do and why you do it in a way that is compelling to all your current and potential stakeholders. Supporting Messaging by Audience Target Audience #1 Target Audience #2 Target Audience #3 For each messaging row, there should be one concept you are communicating. Tailor to what Message #1 will resonate most with the target audience. • Support the message with a story/proof point/example Message #2 Message #3 t: 206.351.8504 w: www.millscommgroup.com