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Open company. Crowdsourcing in marketing

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Epirot Ludvik Nekaj, Co-Founder, Crowdsourcing Week, Singapore ...

Epirot Ludvik Nekaj, Co-Founder, Crowdsourcing Week, Singapore

Więcej: http://millionyou.net/tfoc

The Future of Crowdsourcing ∙ Przyszłość crowdsourcingu ∙ Globalna konferencja o crowdsourcingu w ramach Crowdsourcing Week organizowana przez MillionYou ∙ Warszawa ∙ 12 kwietnia 2013 ∙ Centrum Prasowe Foksal

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    Open company. Crowdsourcing in marketing Open company. Crowdsourcing in marketing Presentation Transcript

    • Epirot Ludvik Nekaj@LPLusepirot@ludvikplus.com+65.8426.0453Open Company. Crowdsourcing in Marketing.
    • 1991Start of Internet andWorld Wide Web1994Amazon startsInternet shop1998Google search199520062008First tweet2006The Facebookgoes online2013Managingthe crowds2001
    • @LPLusWHO RUNS INTERNET?
    • BUSINESS WORLD
    • “Starbucks has received100,000 IDEAS so farfrom their customerson MyStarbucksidea.com”“Dell has received13,000 IDEAS fromIdeas Storm Platformand IMPLEMENTED 400”“25% of all new productsfrom Procter & Gamblecome from OpenInnovation resulting in anincrease FROM 15% TO50% of NEW PRODUCTsuccess rate”
    • API – APPLICATION PROGRAMMING INTERFACE
    • @LPLus
    • @LPLus
    • CrowdfundingSocial EnterpriseInbound byCustomersInnovation platforms/ Co-creationCollaborativeProductionOutbound byCustomersSocialMarketingSocialCustomerCareProcurementPORTER’S VALUE CHAIN
    • @LPLusPEPSI, LINCOLN, DORITOS, PIZZA HUT, DODGE…
    • @LPLus
    • @LPLusIT’S A REPUTATION ECONOMY…
    • @LPLus360° APPROACHSOCIAL GOOD
    • @LPLus
    • Todays Marketing is aboutPeople & Processes
    • @LPLusLET’S MAKE IT HAPPEN!
    • @LPLusTHANK YOU!