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Be social the indian way   millie khanna
 

Be social the indian way millie khanna

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Presentation by Millie Khanna from OMLogic for www.marketingfest.cz in Czech Republic, Central Europe's largest marketing festival. ...

Presentation by Millie Khanna from OMLogic for www.marketingfest.cz in Czech Republic, Central Europe's largest marketing festival.
Is India about black hat SEO chop shops or is it about true ROI for social media marketing? How is Indian advertising similar to London, New York or Prague and how is it different? Here is the key for leveraging advantage-India, quick tips on what to keep in mind regarding India - figuring out which things work and which do not.

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    Be social the indian way   millie khanna Be social the indian way millie khanna Presentation Transcript

    • Social India Marketing to the Massive, Fast-Growing Indian Consumer Market Marketing Festival 23rd November 2013 Brno, Czech Republic
    • What Tells Us
    • Low Labour Costs? ma n ot a N You bet! uin! n eq
    • Low Labour Costs? a y! ad ts in twee 20K You bet!
    • WHAT THIS MEANS…
    • Manipulating Social: Power of Paid People Digital campaigns are no longer about popularity in the middle class It’s about huge manpower deployment Gujarat VS Elections 2012 LS 2004 Visa Rejected LS 2009 Gujarat VS Elections 2007 Sadbhavna Mission Self-driven Propaganda “Paid” Social Media unlike anywhere else
    • Heard about this man? The Twitter Prime Minister. c Bara e n th n. ha ger t ampaig Big ma c Oba k
    • Heard about this man? The Twitter Prime Minister.
    • Social Flaming on Twitter
    • AND THIS COULD ALSO MEAN:
    • Fortune at the Bottom of the Pyramid “Longtail” Economics
    • APAC will spend $35/user by 2016
    • Performance anxiety?
    • !
    • What Will You Pay Me For? From here To here 2010 The OMLogic Story 2013
    • What Will You Pay Me For? From here To here 2010 The OMLogic Story 2013
    • BE SOCIAL THE INDIAN WAY
    • India is sentimental
    • Cricket is religion
    • Sachin is God (of Cricket)
    • India is Bollywood
    • Religiously…
    • …and nationalistically reverent
    • Classic Advertising Principles Still Rule
    • And the old maxim still works. Differently.
    • Multi-Lingual and multi-cultural
    • Have respect for Indian English. It IS another language after all.
    • Have respect for Indian English. It IS another language after all.
    • Think globally, act locally Global Local
    • Be Glocal Think Global, Act Local GLOCAL
    • HBOO7 – HBO India HBOO7.com Brief: Promote Bond festival on HBO Idea: Bond girl is more popular in India than Bond himself. Solution: A 360 degree online solution including a Microsite, Facebook Apps, TV promotion and contests for promotion. Result: 75K+ Fans increase in month, 2-X engagement, huge traffic driven to microsite
    • Sustainable transport in Delhi / National Capital Region
    • 24hrs in LeMans, France. #AudiLeMans – 24 hours trending in India.
    • Travel portal Yatra.com plays cricket Yatra Cricket Manager Brief: Build Yatra.com’s association with cricket Solution: An online strategy game to manage travel of Team India XI during the World Cup. Interesting daily hurdles to optimise morale & fitness of the team. Simulated Yatra.com booking engine interface for the campaign. Result: Customer is at home with the Yatra.com booking engine. Association of cricket with brand Yatra.com
    • Is Europe one country?
    • Neither is India
    • THANK YOU!