How to Get Publicity, Lori Miller WHNT News 19

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Presentation to the North Alabama African American Chamber of Commerce (NAAAChamber) in Huntsville Alabama March 18, 2014

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How to Get Publicity, Lori Miller WHNT News 19

  1. 1. HOW TO GET PUBLICITYA Practical How-To for Your Business or Nonprofit Lori Miller, Sales Marketing & Research WHNT News 19 Tuesday, March 18, 2014
  2. 2. HOW TO GET PUBLICITY Let’s talk about common questions about publicity tactics Image by audio-luci-store.it licensed under ion http://creativecommons.org/licenses/by/2.0/ https://creativecommons.org/licenses/by/2.0/
  3. 3. IS THE PRESS RELEASE DEAD? Resources & Stock Image licensed under ©2012-2014 camelfobia http://www.deviantart.com/art/tombstone-png-333147034
  4. 4. COMMON QUESTIONS RELEASE BETTER IDEA Reason-my event Reason-impact of my event Event details – sentence form Event details – bullets Typed quote from spokesperson People available for interview Event location Video / Photo opportunities Boilerplate Boilerplate + links to media page Media contact Media contact Should I send a press release? For TV – think visual!!
  5. 5. The event is never the story. The story is always about the people behind the event.
  6. 6. COMMON QUESTIONS Who should I send my information to? Get to know the… • News Director • Assistant News Director • Assignment Manager
  7. 7. http://naprca.org/wp-content/uploads/NAPRCA_Pitching-stories-to-Alabama-Media-Group.pdf
  8. 8. “And the mayor’s going to be there!”
  9. 9. COMMON QUESTIONS How early should I send it? When is too late? Understand the news process (review meetings at 9:15am and 1:30pm) Events after 3pm make it difficult to tell complete stories Know what you’re competing against Timing is everything! Resources & Stock Image from Prdenko at http://www.deviantart.com/art/Clock-209677506
  10. 10. COMMON QUESTIONS How do I get an in-studio interview? Ask! Book early Prep your speakers Arrive early Bring extras Image by supersarah089 at http://www.deviantart.com/art/Microphone-188152569
  11. 11. COMMON QUESTIONS How do I get a PSA? • The message of the PSA reflects a need in the community • PSAs must be one of the following lengths: :10, :15, :20, :30 or :60. • WHNT News 19 no longer accepts PSAs on tape • No business logos or audio mentions for sponsors . And no websites that sell products • PSAs promoting an event must be received a month before the event. Provide start and end dates for campaign • WHNT News 19 cannot guarantee PSA placement on our schedule • Can’t provide list of air times Resources & Stock Image by AbsurdWordPreferred at http://www.deviantart.com/art/Megaphone-Transparent-PNG-158554740
  12. 12. COMMON QUESTIONS How do we get WHNT to be a media partner? Understand the number of asks Provide a tangible benefit – both ways Proposal for WHNT Marketing Committee
  13. 13. COMMON QUESTIONS A FEW MORE THINGS TO KNOW It’s a 2-way (be available) Customize your pitch Exclusivity Email is excellent
  14. 14. COMMON QUESTIONS THANK YOU! LORI MILLER WHNT News 19 lori.miller@whnt.com @lorimillerwhnt linkedin.com/blorimiller

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