How to Get Publicity, Lori Miller WHNT News 19


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Presentation to the North Alabama African American Chamber of Commerce (NAAAChamber) in Huntsville Alabama March 18, 2014

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How to Get Publicity, Lori Miller WHNT News 19

  1. 1. HOW TO GET PUBLICITYA Practical How-To for Your Business or Nonprofit Lori Miller, Sales Marketing & Research WHNT News 19 Tuesday, March 18, 2014
  2. 2. HOW TO GET PUBLICITY Let’s talk about common questions about publicity tactics Image by licensed under ion
  3. 3. IS THE PRESS RELEASE DEAD? Resources & Stock Image licensed under ©2012-2014 camelfobia
  4. 4. COMMON QUESTIONS RELEASE BETTER IDEA Reason-my event Reason-impact of my event Event details – sentence form Event details – bullets Typed quote from spokesperson People available for interview Event location Video / Photo opportunities Boilerplate Boilerplate + links to media page Media contact Media contact Should I send a press release? For TV – think visual!!
  5. 5. The event is never the story. The story is always about the people behind the event.
  6. 6. COMMON QUESTIONS Who should I send my information to? Get to know the… • News Director • Assistant News Director • Assignment Manager
  7. 7.
  8. 8. “And the mayor’s going to be there!”
  9. 9. COMMON QUESTIONS How early should I send it? When is too late? Understand the news process (review meetings at 9:15am and 1:30pm) Events after 3pm make it difficult to tell complete stories Know what you’re competing against Timing is everything! Resources & Stock Image from Prdenko at
  10. 10. COMMON QUESTIONS How do I get an in-studio interview? Ask! Book early Prep your speakers Arrive early Bring extras Image by supersarah089 at
  11. 11. COMMON QUESTIONS How do I get a PSA? • The message of the PSA reflects a need in the community • PSAs must be one of the following lengths: :10, :15, :20, :30 or :60. • WHNT News 19 no longer accepts PSAs on tape • No business logos or audio mentions for sponsors . And no websites that sell products • PSAs promoting an event must be received a month before the event. Provide start and end dates for campaign • WHNT News 19 cannot guarantee PSA placement on our schedule • Can’t provide list of air times Resources & Stock Image by AbsurdWordPreferred at
  12. 12. COMMON QUESTIONS How do we get WHNT to be a media partner? Understand the number of asks Provide a tangible benefit – both ways Proposal for WHNT Marketing Committee
  13. 13. COMMON QUESTIONS A FEW MORE THINGS TO KNOW It’s a 2-way (be available) Customize your pitch Exclusivity Email is excellent
  14. 14. COMMON QUESTIONS THANK YOU! LORI MILLER WHNT News 19 @lorimillerwhnt