Facebook Beginner Tips to Save Time Feb 2011
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Facebook Beginner Tips to Save Time Feb 2011

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Presented by Lori Miller of WHNT News 19 in Eva Alabama for the Women's Business Center of North Alabama (WBCNA) on February 15, 2011

Presented by Lori Miller of WHNT News 19 in Eva Alabama for the Women's Business Center of North Alabama (WBCNA) on February 15, 2011

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Facebook Beginner Tips to Save Time Feb 2011 Facebook Beginner Tips to Save Time Feb 2011 Presentation Transcript

  • Facebook for Business A Few Beginner Tips to Save Time LORI MILLER WHNT News 19 lori.miller@whnt.com twitter.com/LoriMillerWHNT about.me/lorimiller
  • 45% concerned  about time to  manage Another Poll: 50%  of small business  social media users  say it takes more  time than  expectedSOURCE: smartbrief.com, March 3 2010
  • st nd I’ll share some ways  I’ll share some ways to schedule  to monitor what’s  posts ahead of time being said online even to different accounts about you View slide
  • Ways to Schedule Posts Ahead of Time • Do it from Outlook View slide
  • FIRST – GET YOUR EMAIL ADDRESS FOR FACEBOOK UPDATESIf it’s your personal page ‐ go to facebook.com/mobile, click on “Upload via Email”
  • If it’s a business page ‐ go to your page and click “Edit Page”
  • Then click on “Mobile”
  • and “voila” – there it is
  • SECOND– USE OUTLOOK’S DEFERED DELIVERY OPTION (1) Open a new blank email (2) Type your post into the SUBJECT line (not the body) (3) Click OPTIONS tab (4) Click on DELAY DELIVERY
  • Choose your date and time, close and send – DONE!
  • Ways to Schedule Posts Ahead of Time • Use Tweetdeck
  • TWEETDECK – FREE TWITTER APPLICATION • Made for Twitter but also  let’s you update Facebook,  MySpace, LinkedIn, Google  Buzz and Foursquare • Great tool • Memory hog
  • FIRST – REGISTER YOUR TWEETDECK ACCOUNT (IF YOU HAVEN’T ALREADY)
  • SECOND – CLICK ON THE CLOCK AT THE TOP RIGHT (UNDER THE 140)
  • Choose your date and time
  • Type Your post
  • If you manage multiple accounts, choose your account to post to Right now it’s set to post to my personal Twitter account (see how it’s  brighter?) , but I could also click the first one and post to my Facebook at  the same time – or switch to the North Alabama Chapter of PRCA
  • And once your ready, click SEND (it says “today” only because that’s the date I chose)
  • It shows up in a new column called “Scheduled Updates”
  • A SIDE NOTE:I’ve had my Tweetdeck account for a long time but was having trouble registering the account.  This fixed the problem for me.  Just sharing
  • Ways to Schedule Posts Ahead of Time • Use Hootsuite
  • I haven’t used Hootsuite much (I’m a Tweetdeck gal) but it’s still simple:
  • NOW LET’S TALK MONITORING
  • Ways to Monitor Social Media • Use Google Alerts
  • Go to Google.com/alerts and sign up for email alerts to be sent to you. Whenever the key words that you enter in as your ’search terms’ show up on the world’s largest search engine you will be notified in your inbox. You can also use this tactic to monitor what is going on with your competition.
  • Ways to Monitor Social Media • Use Social Mention
  • Social Mention does the exact same thing as Google Alerts but specifically monitors social media chatter. Enter your search terms, click on which media sources you want to watch, all done through email notifications
  • Ways to Monitor Social Media • Use Twitter search
  • go to “search.twitter.com”
  • Use the “advanced search” option to focus even more Want to focus on a  certain city?
  • BONUS ROUND! AND NOW A FEW THINGS TO REMEMBER ABOUT ETIQUETTE
  • 5 mistakes that turn people away
  • Mistake #1: Talk about Yourself. Relentlessly.
  • Social Media Explorer founder Jason Falls. “Too many companies treat  social platforms as conventional one‐way communication channels,  rather than a medium for genuine  dialogue with customers.”
  • Mistake #2: Ignore Your Fans
  • Mistake #3:  Ignore Complaints.
  • Mistake #4: Break Your Promises.
  • Mistake #5:  Just Make Noise.People are willing to give a LIMITED amount of their attention to advertising or promotional messages.  But they want it to be relevant to them.  And they really want it only in exchange for free or cheap content. So what are you giving people in exchange for their attention? 
  • LORI MILLERWHNT News 19 lori.miller@whnt.comtwitter.com/LoriMillerWHNT about.me/lorimiller