Sustaining Your Digital Identity


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Presented at the Virginia Library Association Annual Conference 2011 in Portsmouth, VA

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Sustaining Your Digital Identity

  1. 1. Annual ConferenceOctober 2011
  2. 2. Quick PollText your answer (code below) to: 37607 ORVisit and enter the code belowWhat types of librarians are here today?Public: 123516Academic: 125698School: 125708Special: 126824Other: 199226
  3. 3. This presentation is available on slideshare:
  4. 4. Googled yourself lately?
  5. 5. Why?• 45-89% of employers use and rely on social networking sites to investigate candidates• 75% of HR departments are expected to research candidates online• 90% of search-firm recruiters rely on Google to view a “complete” portrait of candidates
  6. 6. Furthermore…• Augment your networking• Find collaborators and a community• Make a name for yourself (self-promote!)• Make yourself more visible to your users• Eliminate professional misidentification• Contribute to the profession• Engage in meaningful professional discussion
  7. 7. Quick PollText your answer (code below) to: 37607 ORVisit and enter the code belowDo you already have an online identity?Yes 199277No 199280Probably-I’m not really sure, though 199281
  8. 8. This is not me
  9. 9. How to begin• Understand that you already have an online identity• Make the conscious decision to develop that identity• Search for what’s already out there• Consider the false dichotomy of personal v. professional on the web• Think about personal branding (proactive online identity management)• Use online portfolios (websites)• Pull it all together with profiles• Be aware of security and privacy issues• Follow up, maintain your information, and be vigilant
  10. 10. Who are you (on the web)? Still not me
  11. 11. Searching: Tools • Google • Pipl • Social networking sites (more to come)
  12. 12. “…the line between personal andprofessional no longer exists…” (Markgren)
  13. 13. “The public expression and projection of an individual’sidentity, personality, values, skills, and abilities.” (BNET)• Keep consistent: • Visual image • Identification • Message/vision • Skills • Goal • Interests & passions “A personal brand is a by-product, not an end itself.” (Kim)
  14. 14. Personal branding: Example Bobbi Newman: aka Librarian By DayVarious social mediaoutlets, same nameand photo
  15. 15. Personal branding: Tools • Identification • Social media & • Your vision and mission communication statements platforms • Consistent headshot • Facebook • Unique image or • Google+ graphic • LinkedIn • Slideshare • Twitter • Tumblr • WordPress, Blogger • Goodreads • Delicious
  16. 16. Managing your social media• Chances are, you are active (or will be active) on a number of social media platforms• Use management tools like HootSuite, TweetDeck, or• Also aids in consistent communication
  17. 17. Online portfolios/websites(What is) the future of the CV and the resume (?)Creating a personal space to showcase your ideas, vision,work, and experience requires little more than a computerand an internet connectionePortfolios are now required in many higher educationinstitutions enabling students to: Showcase their relevant work/coursework Demonstrate a range of skills Have a positive online identity
  18. 18. Online portfolio: Example (Google Sites)
  19. 19. Online portfolio: Example (Kafafa)
  20. 20. Online portfolios: Tools• Free and easy site building tools • Google Sites • Kafafa • Wix • Weebly• Tools that can also be used as websites • WordPress or Blogger • Tumblr• Hint: pay attention to the domain name • Free sites often give you the option to upgrade to a unique domain name that you have purchased for a minimal annual fee • If you can, use the name you’ve selected for everything else
  21. 21. Google Sites
  22. 22. Weebly
  23. 23. Blogger
  24. 24. Quick PollText your answer (code below) to: 37607 ORVisit and enter the code belowHow many of these social media or portfolio tools do youuse?None 625581-2 625593-5 62560More than 5 62563
  25. 25. Profiles• Online profiles can pull together your various communication platforms and online portfolio(s)• They also make you more visible, since most are indexed by major search engines
  26. 26. Profiles: Example (
  27. 27. Profiles: Tools• Google profiles• LinkedIn• ALA Connect••• Mendeley• ResearcherID (Thomson Reuters)• Nature Network• Scholar Universe (ProQuest)
  28. 28. Google Profiles
  29. 29.
  30. 30.
  31. 31. Balancing security and privacy issues• Protecting your computer or other devices • In a recent survey, 1/3 of households surveyed experienced a malicious software threat, costing them $2.3 billion and causing them to replace 1.3 million PCs • 30% of survey respondents who have bank, medical, and other sensitive data on their phones do not secure their phones• Protecting yourself and your personal information • 15% of survey respondents had listed location or travel plans on a social network • 34% had listed their full birthdate • 21% of those with children had posted children’s names and photos• Removing information from the web • Is difficult, if not impossible • Consider the Digital Tattoo project: • Can be requested of Google:
  32. 32. Security and privacy issues: Tools• Security/privacy settings on all accounts• Placing some sort of restrictions on comments on blogs and other accounts• Common sense• Anti-virus and malware blocking software• Regular browser and software updates• Look for HTTPS• Complex and unique passwords--OR• OpenID
  33. 33. Privacy settings
  34. 34. Free anti-virus and malware programs
  35. 35. OpenID
  36. 36. Using OpenID
  37. 37. Maintenance & vigilance• Constantly keep an eye on what is out there about you— make sure that you catch any incorrect or bad information• The work you put in to developing an online identity will be lost if the information is not maintained and kept up to date• Additionally, think of this step as an “assessment” step— who’s looking at your stuff, and why? This can inform your future online identity development
  38. 38. Maintenance & vigilance: Tools• Google Alerts• Google Me on the Web• Google Scholar Citations (coming soon)• Google Analytics• Look for statistic options in other software, such as: • WordPress • Slideshare • • …Many social media tools and profiles have a statistics option— look for it, and utilize it!
  39. 39. Google Alerts
  40. 40. Google Me on the Web
  41. 41. Google Analytics
  42. 42. Extrapolating the ideas• Developing an online identity—or brand—for an institution, team, or service is very similar • Find out your current reputation or identity • Develop a consistent message (brand) • Use free and flexible tools to deliver the message • Keep communication channels active: update Facebook, Tweet, and make sure website information is up to date • Keep your computer and posting habits secure as possible • Be vigilant, maintain information, and keep track of relevant statistics
  43. 43. Final Thoughts• Creating and managing your online identity doesn’t have to be hard or time consuming• Often, just a little work will pay off in big ways• Many of the tools we looked at are incredibly flexible, so capitalize on that• Balance security and privacy with the information you post about yourself, AND OTHERS
  44. 44. And, don’t be surprised…
  45. 45. Quick DiscussionWe’re going low-tech on this one:What was the most helpful thing we discussed today?Which tools do you already use or want to know moreabout?What tools do you use that you didn’t see up here?
  46. 46. Questions? Comments?Thank you!Rebecca K. Miller
  47. 47. References & Other Resources• ACRL New Members Discussion Group. (2011). Tips: Personal Branding and Digital Identities for New Librarians. Retrieved from• Betancourt, L. (2009). A guide to protecting your online identity. Mashable. Retrieved from• Bell, S. (2011). The WHY of your brand. Retrieved from 419/the_why_of_your_brand.html.csp• BNET. (2010). Personal brand. Retrieved from• Bradley, T. (2011). 7 hints to stay safe online. PCWorld Business Center. Retrieved from• Consumer Reports. (2011). Online exposure. Consumer Reports Magazine. Retrieved from net/online-exposure/index.htm• Digital Tattoo Project. Digital Tattoo. Retrieved from• Farkas, M. (2010). Your virtual brand: online presence for professional success. American Libraries, 41(3): 28. Retrieved from brand• Kim, B. (2011). Surprise—a personal brand is a by-product. Library Hat. Retrieved from
  48. 48. References & Other Resources• Levine, J. (2009). Who is managing your online identity. The Shifted Librarian. Retrieved from• Markgren, S. (2011). Ten simple steps to create and manage your professional online identity: how to use portfolios and profiles. College & Research Libraries News, 72(1): 31-35. Retrieved from• Miller, R. (2011). Around the web: online identity management. Notes from Newman: HNFE Research & Resources. Retrieved from online-identity-management.html• Putnam, L. (2011). Web reviews: where to start creating your online portfolio. NMRT Footnotes, 40(4). Retrieved from• Rubenking, N.J. (2011). The best free antivirus software. Retrieved from,2817,2388652,00.asp#fbid=kHnXan2I05x• Salpeter, M. (2011). How to improve your online identity. U.S. News, Money. Retrieved from online-identity• Schawbel, D. (2009). Personal branding 101: how to discover and create your brand. Mashable Business. Retrieved from• Swoger, B. (2011). Managing your scholarly identity. The Undergraduate Science Librarian. Retrieved from scholarly-identity/