Your SlideShare is downloading. ×
0
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Facebook
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Facebook

308

Published on

This presentation was given on December 7, 2009, as part of the Louisiana State University Libraries Tech Talks Series, facilitated by Digital Technologies Librarian Rebecca Miller.

This presentation was given on December 7, 2009, as part of the Louisiana State University Libraries Tech Talks Series, facilitated by Digital Technologies Librarian Rebecca Miller.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
308
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Women in yard (Gandy) – 29 viewsSt. Louis Cemetery – 89 viewsLSU vs. Auburn Seismogram – 84 viewsLSU Cheerleaders and Huey Long - 68 views
  • Transcript

    • 1. Libraries on Facebook:<br />We like this! <br />
    • 2. What is it?<br />Established in 2004 at Harvard University<br />Developed by undergraduate student Mark Zuckerberg<br />Just hit 350 million users<br />Gained its popularity by creating collegiate “networks,” then expanded to high schools, and now everyone<br />Reportedly the 4th most-trafficked website and the most-trafficked social media site in the world<br />Top three trafficked sites (worldwide) are Google, Microsoft, and Yahoo<br />
    • 3. A word on the readings…<br />Neither of the readings that go along with this discussion were GREAT<br />Most of the “research” written on FB is informal, and by people not intimately familiar with the technology<br />Rutgers, for example, didn’t seem to understand the difference between “group” and “fan” pages, and how differently they push out the information<br />Both articles seem hung on high expectations versus low return<br />Low return? What is expected of a Facebook page? The goals aren’t clearly defined…<br />
    • 4. Universities &amp; FB<br />Students<br />Reports describe that at least 85% of all university students have active Facebook accounts<br />Faculty<br />Not much research has been completed on faculty use of FB<br />However, a quick glance at the LSU Libraries fans reveals quite a few faculty members are, indeed, on Facebook<br />Universities, and Departments<br />LSU fans (125, 300)—users are treating this page as a discussion board!<br />Trend of “battling” fan pages<br />Lost of small departments are now beginning to have a FB presence (ex: LSU Procurement Auxiliary Services—currently at 46 fans)<br />Libraries<br />Libraries have been interested in using Facebook from the very beginning<br />Interestingly, FB was shutting down groups that acted like individuals, which is how the “fan” pages started <br />LSU Libraries gained a fan page in September 2008<br />
    • 5. Options for Academic Libraries on FB<br />Type of presence<br />Group pages<br />Fan pages<br />“User” page (library as an individual)<br />Applications (just a few examples)<br />Twitter<br />Library catalog<br />CiteMe (by OCLC)<br />Communication &amp; branding<br />Re-post blog posts and/or press releases<br />Hours and closings<br />Highlight special resources<br />Outreach<br />
    • 6. Academic Libraries &amp; LSU Libraries<br />LSU Libraries compared with other libraries on FB<br />Over 125 university libraries in Facebook<br />Number of fans range from less than 20 to over 1,500<br />Currently, LSU Libraries has 400 fans!<br />Some are very active and post several times a week<br />We do!<br />Many also use Twitter in conjunction with Facebook<br />We do!<br />Some libraries have Facebook pages for different departments (e.g., Reference, Media Services, Music Resources, Special Collections)<br />We’ve chosen to collaborate on one page, which means that we have a little something for everyone! <br />
    • 7. LSU Undergraduate Students’ Use of FB<br /> From Fall 2009 Survey (Porter, Ryan, Miller)<br />92% of students use FB at least once a month<br />46% of students surveys check FB daily (this is consistent with Facebook statistics, showing that 50% of all users log in daily)<br />For comparison, only 24% of LSU students have a MySpace account<br />LSU Students use their selected social networking site because:<br />To stay in touch with friends/family (50%)<br />To keep track of important social issues and events (20%)<br />To stay in touch with academic/professional contacts (12%)<br />
    • 8. LSU Libraries FB Initiatives<br />Put the library in user space<br />Give LSU Libraries a friendly space and face<br />Showcase resources<br />LSU’s Louisiana Digital Library images<br />Databases<br />Government documents<br />Publicize events, hours, and other information<br />Enhance communication between LSU Libraries and the LSU community<br />Enhance communication between LSU Libraries and the library community on Facebook<br />
    • 9. Statistics &amp; Popularity<br />Images from the Louisiana Digital Library <br />Veterans Day image = 330 views at the LDL<br />The Twitter connection…<br />Interestingly, photos Tweeted gained more statistics than photos just Facebooked…<br />Photo stats from FB “wall” photos<br />Range from 0 views (on non-post days) to 38 views on picture-post days<br />Activity on page<br />Comments, likes, and questions<br />Level of involvement<br />Information and images get pushed out<br />
    • 10. The LSU Facebook Fan page copied our Labor Day post, and exposed it to their 125,316 fans. <br />
    • 11. Web 2.0 Technologies<br />When Facebook fades…?<br />It WILL, eventually, fade (for various potential reasons)<br />We’ll take the lessons we learned from the experience, and apply it to the next thing<br />As always, weighing the resources required to succeed, and how success is defined with the new technologies<br />The LSU Libraries Blog and Twitter account also demonstrate this concept (although blogs seem a more stable technology than Twitter, currently)<br />

    ×