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Creating & managing your scholarly web presence



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  • 1. Creating & Managing Your Scholarly Web Presence Virginia Tech Libraries
  • 2. Googled yourself lately?
  • 3. Why manage your web presence? • Augment your networking • Find collaborators and a community • Make yourself and your scholarship more visible • Eliminate professional and scholarly misidentification • Measure and assess scholarly impact • Contribute to your profession and discipline • Engage in meaningful professional discussion
  • 4. How to begin… • • • • • • • • • Understand that you already have an online identity Make the conscious decision to develop that identity Search for what’s already out there Consider the false dichotomy of personal v. professional on the web Think about personal branding (proactive online identity management) Think about scholarly identification Utilize tools for personal branding and scholarly identification Be aware of security and privacy issues Follow up, maintain your information, and be vigilant
  • 5. Searching: Tools • Google • Pipl • Spokeo • Social networking sites •
  • 6. “…the line between personal and professional no longer exists…” (Markgren)
  • 7. Two concepts Personal Branding Scholarly Identification
  • 8. “The public expression and projection of an individual’s identity, personality, values, skills, and abilities.” (BNET) • Keep consistent: • Visual image • Identification • Message/vision • Skills • Goal • Interests & passions “A personal brand is a by-product, not an end itself.” (Kim)
  • 9. Personal branding: Example Bobbi Newman: aka Librarian By Day Various social media outlets, same name and photo
  • 10. Personal branding: Tools Other Stuff • Your vision and mission statements • Consistent headshot • Unique image or graphic Technology • • • • • • • • • Facebook Google+ LinkedIn Slideshare Twitter Tumblr WordPress, Blogger Goodreads Delicious Looking for an easy way to be consistent? Use IFTTT stands for “if this, then that,” which will let you change images and messages across multiple social media platforms
  • 11. Scholarly identification As researchers and scholars, you face the ongoing challenge of distinguishing your research activities from those of others with similar names. You need to be able to easily and uniquely attach your identity to research objects such as datasets, equipment, articles, media stories, citations, experiments, patents, and notebooks. --ORCID (
  • 12. Researcher profiles & identifiers • • VTechWorks • Google Scholar Citation profile • Mendeley • • Nature Network • Scholar Universe (ProQuest) • ResearcherID (Thomson Reuters) • ORCID • …and others
  • 13. Online portfolios/websites (What is) the future of the CV and the resume (?) Creating a personal space to showcase your ideas, vision, work, and experience requires little more than a computer and an internet connection ePortfolios are now required in many higher education institutions enabling students to: Showcase their relevant work/coursework Demonstrate a range of skills Have a positive online identity
  • 14. Online portfolios: Tools Site building tools • • • • • • Google Sites Kafafa Wix Weebly • Hint: pay attention to the domain name • Free sites often give you the option to upgrade to a unique domain name that you have purchased for a minimal annual fee • If you can, use the name you’ve selected for everything else
  • 15. Measuring scholarly impact NO ONE CAN READ EVERYTHING. We rely on filters to make sense of the scholarly literature, but the narrow, traditional filters are being swamped. However, the growth of new, online scholarly tools allows us to make new filters; these altmetrics reflect the broad, rapid impact of scholarship in this burgeoning ecosystem. We call for more tools and research based on altmetrics. --Jason Priem, Dario Taraborelli, Paul Groth, Cameron Neylon (
  • 16. Altmetrics
  • 17. Steven B. Roberts's 103-page tenure package features the usual long-as-your-arm list of peer-reviewed publications. But Mr. Roberts, an assistant professor at the University of Washington who studies the effects of environmental change on shellfish, chose to add something less typical to his dossier: evidence of his research's impact online. June 2013 Chronicle article
  • 18. Altmetrics examples • • • • • • • Google Scholar Figshare ImpactStory Mendeley ReaderMeter Slideshare Twitter More reading:
  • 19. Professional Impact: ImpactStory article dataset
  • 20. Discover, Share and Cite Anything: Figshare
  • 21. Balancing security and privacy issues • Protecting your computer or other devices • In a recent Consumer Reports survey, 1/3 of households surveyed experienced a malicious software threat, costing them $2.3 billion and causing them to replace 1.3 million PCs • 30% of survey respondents who have bank, medical, and other sensitive data on their phones do not secure their phones • Protecting yourself and your personal information • 15% of survey respondents had listed location or travel plans on a social network • 34% had listed their full birth date • 21% of those with children had posted children’s names and photos • Removing information from the web • Is difficult, if not impossible • Consider the Digital Tattoo project: • Can be requested of Google:
  • 22. Maintenance & vigilance • Constantly keep an eye on what is out there about you— make sure that you catch any incorrect or bad information • The work you put in to developing an online identity will be lost if the information is not maintained and kept up to date • Additionally, think of this step as an “assessment” step— who’s looking at your stuff, and why? This can inform your future online identity development
  • 23. Maintenance & vigilance: Tools • Google Alerts • Google Me on the Web • Google Scholar Citations • Google Analytics • Look for statistic options in other software, such as: • WordPress • Slideshare • • …Many social media tools and profiles have a statistics option— look for it, and utilize it!
  • 24. Google Alerts
  • 25. Google Me on the Web
  • 26. Google Analytics
  • 27. Final Thoughts • Creating and managing your online identity doesn’t have to be hard or time consuming • Often, just a little work will pay off in big ways • Many of the tools we looked at are incredibly flexible, so capitalize on that • Balance security and privacy with the information you post about yourself, AND OTHERS
  • 28. And, don’t be surprised…
  • 29. Quick Discussion What was the most helpful thing we discussed today? Which tools do you already use or want to know more about? What tools do you use that you didn’t see up here? Other questions?
  • 30. Additional References •ACRL New Members Discussion Group. (2011). Tips: Personal Branding and Digital Identities for New Librarians. Retrieved from •Betancourt, L. (2009). A guide to protecting your online identity. Mashable. Retrieved from •Bell, S. (2011). The WHY of your brand. Retrieved from •BNET. (2010). Personal brand. Retrieved from •Bradley, T. (2011). 7 hints to stay safe online. PCWorld Business Center. Retrieved from •Consumer Reports. (2011). Online exposure. Consumer Reports Magazine. Retrieved from •Digital Tattoo Project. Digital Tattoo. Retrieved from •Farkas, M. (2010). Your virtual brand: online presence for professional success. American Libraries, 41(3): 28. Retrieved from •Kim, B. (2011). Surprise—a personal brand is a by-product. Library Hat. Retrieved from •Levine, J. (2009). Who is managing your online identity. The Shifted Librarian. Retrieved from •Markgren, S. (2011). Ten simple steps to create and manage your professional online identity: how to use portfolios and profiles. College & Research Libraries News, 72(1): 31-35. Retrieved from •Miller, R. (2011). Around the web: online identity management. Notes from Newman: HNFE Research & Resources. Retrieved from •Putnam, L. (2011). Web reviews: where to start creating your online portfolio. NMRT Footnotes, 40(4). Retrieved from •Rubenking, N.J. (2011). The best free antivirus software. Retrieved from,2817,2388652,00.asp#fbid=kHnXan2I05x •Salpeter, M. (2011). How to improve your online identity. U.S. News, Money. Retrieved from •Schawbel, D. (2009). Personal branding 101: how to discover and create your brand. Mashable Business. Retrieved from •Swoger, B. (2011). Managing your scholarly identity. The Undergraduate Science Librarian. Retrieved from
  • 31. Contact Information Rebecca Miller,, @rebeccakmiller, Andi Ogier, Purdom Lindblad,