How to harness social media case studies

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The power of social media and how your business can benefit

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How to harness social media case studies

  1. 1. The power of social media …and how your business can benefit Ian Miller, Search Director @millerian
  2. 2. • Ian Miller, Search Director at Crafted • Full service digital agency with a team of 40+ • Dedicated search team spanning social media, organic SEO, online advertising, analytics, copy • Clients across a wide range of industries Hello @millerian crafted.co.uk @craftedmedia
  3. 3. What is social media? crafted.co.uk @craftedmedia
  4. 4. What is social media? crafted.co.uk @craftedmedia
  5. 5. But really it’s just a conversation crafted.co.uk @craftedmedia
  6. 6. Easy to be impressed • 1 in 7 of the earth’s population is an active Facebook user • LinkedIn has 161 million members in 200 countries • 100,000 messages are posted to Twitter every minute • YouTube has 92 billion page views a month • Over 20% of teens log into Facebook more than 10 times a day Big numbers crafted.co.uk @craftedmedia
  7. 7. But… crafted.co.uk @craftedmedia http://www.flickr.com/photos/garryknight/ “People commonly use statistics like a drunk uses a lamp post; for support rather than illumination.” Mark Twain
  8. 8. The company • Only 44% of customer questions on Twitter are answered within 24 hours • 55% of companies ignore all customer feedback on Twitter and Facebook • 42% of employers ban social media within the workplace The customer • Social media users who receive excellent customer service from brands spend on average 21% more than non-social customers • 59% of Pinterest users have purchased an item they saw on the site • 33% of Facebook users have purchased an item or service they saw on their news feed or a friend’s wall So here are some that matter crafted.co.uk @craftedmedia
  9. 9. How does my business get it right? crafted.co.uk @craftedmedia http://www.flickr.com/photos/pasukaru76 What your business is interested in What your customers are interested in
  10. 10. So who’s done it well? crafted.co.uk @craftedmedia http://www.flickr.com/photos/pasukaru76
  11. 11. So who’s done it well? crafted.co.uk @craftedmedia
  12. 12. So who’s done it well? crafted.co.uk @craftedmedia
  13. 13. Think about the intersection of interest • Social is meant to be shared, so why should it be? • Are you adding value? • Is there a call to action, or next step? • Marketing or customer service, please pick one • 100% commit What do they have in common? crafted.co.uk @craftedmedia
  14. 14. What could go wrong? crafted.co.uk @craftedmedia
  15. 15. What could go wrong? crafted.co.uk @craftedmedia
  16. 16. All is not lost.. crafted.co.uk @craftedmedia
  17. 17. Don’t interrupt conversations crafted.co.uk @craftedmedia
  18. 18. Be careful, but not worried • Think of how your message will be perceived, not how you meant it • Social media is like a dinner party. Don’t be too loud, too boring or be self obsessed. • Consider your audience, and what need you’re meeting • Your customers are worried about themselves, not about your business What can go wrong? crafted.co.uk @craftedmedia
  19. 19. It can be used for good crafted.co.uk @craftedmedia
  20. 20. Leverage the opportunity crafted.co.uk @craftedmedia
  21. 21. Leverage the opportunity crafted.co.uk @craftedmedia
  22. 22. Leverage the opportunity crafted.co.uk @craftedmedia 3185 shares 1545 tweets
  23. 23. Recommended reading crafted.co.uk @craftedmedia
  24. 24. The important bits • Activity needs to resonate with the consumer • Consider social a customer service medium • You need to measure social, but define your metrics. Remember, time isn’t free • The business needs to empower people, not restrict • It doesn’t have to be big-brand big ideas, keeping it simple works 5 things to take away crafted.co.uk @craftedmedia
  25. 25. Ian Miller Search Director ian.miller@crafted.co.uk Ipswich Studio 32 Fore Street, Ipswich, IP4 1JU T. +44 (0) 1473 213222 E. hello@crafted.co.uk www.crafted.co.uk Thank you for listening Any questions?
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