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How to harness social media case studies
 

How to harness social media case studies

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The power of social media and how your business can benefit

The power of social media and how your business can benefit

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    How to harness social media case studies How to harness social media case studies Presentation Transcript

    • The power of social media …and how your business can benefit Ian Miller, Search Director @millerian
    • • Ian Miller, Search Director at Crafted • Full service digital agency with a team of 40+ • Dedicated search team spanning social media, organic SEO, online advertising, analytics, copy • Clients across a wide range of industries Hello @millerian crafted.co.uk @craftedmedia
    • What is social media? crafted.co.uk @craftedmedia
    • What is social media? crafted.co.uk @craftedmedia
    • But really it’s just a conversation crafted.co.uk @craftedmedia
    • Easy to be impressed • 1 in 7 of the earth’s population is an active Facebook user • LinkedIn has 161 million members in 200 countries • 100,000 messages are posted to Twitter every minute • YouTube has 92 billion page views a month • Over 20% of teens log into Facebook more than 10 times a day Big numbers crafted.co.uk @craftedmedia
    • But… crafted.co.uk @craftedmedia http://www.flickr.com/photos/garryknight/ “People commonly use statistics like a drunk uses a lamp post; for support rather than illumination.” Mark Twain
    • The company • Only 44% of customer questions on Twitter are answered within 24 hours • 55% of companies ignore all customer feedback on Twitter and Facebook • 42% of employers ban social media within the workplace The customer • Social media users who receive excellent customer service from brands spend on average 21% more than non-social customers • 59% of Pinterest users have purchased an item they saw on the site • 33% of Facebook users have purchased an item or service they saw on their news feed or a friend’s wall So here are some that matter crafted.co.uk @craftedmedia
    • How does my business get it right? crafted.co.uk @craftedmedia http://www.flickr.com/photos/pasukaru76 What your business is interested in What your customers are interested in
    • So who’s done it well? crafted.co.uk @craftedmedia http://www.flickr.com/photos/pasukaru76
    • So who’s done it well? crafted.co.uk @craftedmedia
    • So who’s done it well? crafted.co.uk @craftedmedia
    • Think about the intersection of interest • Social is meant to be shared, so why should it be? • Are you adding value? • Is there a call to action, or next step? • Marketing or customer service, please pick one • 100% commit What do they have in common? crafted.co.uk @craftedmedia
    • What could go wrong? crafted.co.uk @craftedmedia
    • What could go wrong? crafted.co.uk @craftedmedia
    • All is not lost.. crafted.co.uk @craftedmedia
    • Don’t interrupt conversations crafted.co.uk @craftedmedia
    • Be careful, but not worried • Think of how your message will be perceived, not how you meant it • Social media is like a dinner party. Don’t be too loud, too boring or be self obsessed. • Consider your audience, and what need you’re meeting • Your customers are worried about themselves, not about your business What can go wrong? crafted.co.uk @craftedmedia
    • It can be used for good crafted.co.uk @craftedmedia
    • Leverage the opportunity crafted.co.uk @craftedmedia
    • Leverage the opportunity crafted.co.uk @craftedmedia
    • Leverage the opportunity crafted.co.uk @craftedmedia 3185 shares 1545 tweets
    • Recommended reading crafted.co.uk @craftedmedia
    • The important bits • Activity needs to resonate with the consumer • Consider social a customer service medium • You need to measure social, but define your metrics. Remember, time isn’t free • The business needs to empower people, not restrict • It doesn’t have to be big-brand big ideas, keeping it simple works 5 things to take away crafted.co.uk @craftedmedia
    • Ian Miller Search Director ian.miller@crafted.co.uk Ipswich Studio 32 Fore Street, Ipswich, IP4 1JU T. +44 (0) 1473 213222 E. hello@crafted.co.uk www.crafted.co.uk Thank you for listening Any questions?