The Hospitality Industry <ul><li>Away from home products and services </li></ul><ul><li>Interdependence of all segments of...
Segments of Hospitality <ul><li>Hotels – Lodging Facilities </li></ul><ul><li>Transportation – Trains, Boats, Airplanes, C...
What is the company’s  product or service?
Who is the customer?
Marketing Stakeholders <ul><li>Investors </li></ul><ul><li>Franchisees </li></ul><ul><li>Owners </li></ul><ul><li>Consumer...
What is the image of the company to the total audience?
Traditional Marketing (1970’s) <ul><li>Focus on the product through merchandising and pricing </li></ul><ul><li>Distributi...
Definitions of Marketing
“ The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services t...
“Communicating to, and giving the target market customers what they want, when they want it, at a price they are willing t...
Marketing is creating and keeping customers, while making a profit!
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1 Intro To Marketing

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1 Intro To Marketing

  1. 1. The Hospitality Industry <ul><li>Away from home products and services </li></ul><ul><li>Interdependence of all segments of hospitality </li></ul><ul><li>The LARGEST industry in the world! </li></ul>
  2. 2. Segments of Hospitality <ul><li>Hotels – Lodging Facilities </li></ul><ul><li>Transportation – Trains, Boats, Airplanes, Car Rentals </li></ul><ul><li>Food & Beverage </li></ul><ul><li>Clubs – country, city, special interest </li></ul><ul><li>Gaming – Casinos </li></ul><ul><li>Attractions – Museums, Theme Parks, Historical Sites </li></ul><ul><li>Entertainment </li></ul><ul><li>Recreation </li></ul>
  3. 3. What is the company’s product or service?
  4. 4. Who is the customer?
  5. 5. Marketing Stakeholders <ul><li>Investors </li></ul><ul><li>Franchisees </li></ul><ul><li>Owners </li></ul><ul><li>Consumers </li></ul><ul><li>Guests </li></ul><ul><li>Employees </li></ul>
  6. 6. What is the image of the company to the total audience?
  7. 7. Traditional Marketing (1970’s) <ul><li>Focus on the product through merchandising and pricing </li></ul><ul><li>Distribution from the manufacturer to the consumer </li></ul><ul><li>Communication through </li></ul><ul><li>1. Personal selling </li></ul><ul><li>2. Advertising </li></ul>
  8. 8. Definitions of Marketing
  9. 9. “ The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.” American Marketing Association (1985)
  10. 10. “Communicating to, and giving the target market customers what they want, when they want it, at a price they are willing to pay.” Lewis & Chambers (1989)
  11. 11. Marketing is creating and keeping customers, while making a profit!
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