1   Intro To Marketing
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1 Intro To Marketing

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1   Intro To Marketing 1 Intro To Marketing Presentation Transcript

  • The Hospitality Industry
    • Away from home products and services
    • Interdependence of all segments of hospitality
    • The LARGEST industry in the world!
  • Segments of Hospitality
    • Hotels – Lodging Facilities
    • Transportation – Trains, Boats, Airplanes, Car Rentals
    • Food & Beverage
    • Clubs – country, city, special interest
    • Gaming – Casinos
    • Attractions – Museums, Theme Parks, Historical Sites
    • Entertainment
    • Recreation
  • What is the company’s product or service?
  • Who is the customer?
  • Marketing Stakeholders
    • Investors
    • Franchisees
    • Owners
    • Consumers
    • Guests
    • Employees
  • What is the image of the company to the total audience?
  • Traditional Marketing (1970’s)
    • Focus on the product through merchandising and pricing
    • Distribution from the manufacturer to the consumer
    • Communication through
    • 1. Personal selling
    • 2. Advertising
  • Definitions of Marketing
  • “ The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.” American Marketing Association (1985)
  • “Communicating to, and giving the target market customers what they want, when they want it, at a price they are willing to pay.” Lewis & Chambers (1989)
  • Marketing is creating and keeping customers, while making a profit!