Top 10 Gen-Y Stats Marketers Need to Know

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Top 10 Gen-Y Stats Marketers Need to Know

Top 10 Gen-Y Stats Marketers Need to Know

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  • 1. Understand the emerging consumer
  • 2. Page 1© 2012 by Millennial Branding, LLC. All rights reserved. No part of this document orthe related files may be reproduced or transmitted in any form, by any means(electronic, photocopying, recording, or otherwise) without the prior writtenpermission of the publisher.Copyright holder is licensing this under the Creative Commons License, feel free to post this on your blog or email it to whomeveryou believe would benefit from reading it. Thank you!
  • 3. 70% of Gen-Y surveyed byEdelman Digital claimed thatthey stick with brands they’vebecome accustomed to.
  • 4. 30% of adults, ages 25 to34, are living with their folksand of those 78% said they’rehappy with it, according toPew Research.
  • 5. 59% of Gen-Y consumersprefer a gasoline-electric hybridto any other type of car or truck,according to Deloitte.
  • 6. 92% of Gen-Y reject profit asthe sole measure of success.Over 50% of Millennials believethat the purpose of business isprimarily innovation and societaldevelopment, says Deloitte.
  • 7. 50% of Gen-Y say thatpractical decisions drive choiceof retailers. This numberincreases to 80% for BabyBoomers, reports BrodeurPartners.
  • 8. 37% of Gen-Y expect to startsaving for retirement before theage of 25. 49% say thatretirement benefits are a veryimportant factor in their jobchoices, according to DiversifiedInvestment Advisors.
  • 9. 64 Million Skilled workerswill be able to retire by the endof this decade, leaving a gapinghole in the workforce that willneed to be filled by Gen-Y.- The Conference Board
  • 10. 70% of older employees aredismissive of younger workersabilities. And nearly 50% ofemployers say that youngeremployees are dismissive of theabilities of their older co-workers,reports Lee Hecht Harrison.
  • 11. 51% of Gen-Y believe youshould only have to proveyourself in an entry level positionfor 1-2 years, reports PC Worldand Yahoo! Hotjobs.
  • 12. 29% of Gen-Y have used asocial networking site whileeating and drinking, reports TheHartman Group and PublicisConsultants.
  • 13. Page 13 Millennial Branding is a Gen-Y research and management consulting firm. Millennial Branding helps companies attract, retain and grow their young talent for organizational success. We work with companies to help them understand the emerging Gen-Y worker and consumer through research, training and advisory services. As representatives of Gen-Y and advisors to management, our goal is to bring both together for the advancement of your company. If you want an edge in the marketplace, Millennial Branding can navigate YOU to future success!
  • 14. Page 14
  • 15. Visit our website at