Aws startup pitch 260911 02
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Aws startup pitch 260911 02

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How AWS powers the social media activity behind the X Factor tap to clap

How AWS powers the social media activity behind the X Factor tap to clap

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Aws startup pitch 260911 02 Presentation Transcript

  • 1. GETTING THE X FACTOR MATT MILLAR, SEPTEMBER 2011
  • 2. 4
  • 3. ONLINE TAP TO CLAP IN SYNC WITH SHOWEMBEDDABLE INTO BROADCASTER SHOW WEBSITE & TWITTER VIRAL DISTRIBUTION VIA FACEBOOK AND TWITTER
  • 4. 20 MILLION VIEWERSDESIGN GOAL 1,000,000 ACTIVE VIEWERS OVER A 60 MINUTE SHOW. WITH ACTS ON STAGE FOR 5 MINUTE SEGMENTS. EQUIVALENT TO 260BN REQUESTS/MONTHBUT JUST ON SATURDAY AND SUNDAY NIGHTS
  • 5. Where does 260 Billion requests fit?SOURCE: HTTP://WWW.GOOGLE.COM/ADPLANNER/STATIC/TOP1000/#
  • 6. LARGE NUMBERS OF SERVERS FOR SHORT PERIODS OFTIMESCALE IN SECONDS NOT HOURSFLEXIBILITY IN CHOICELOW COST
  • 7. TV TRAFFIC ARRIVES FAST
  • 8. AMAZON ELASTIC COMPUTE CLOUD (AMAZONEC2) INSTANCES FOR PROXY, CACHE, WEB, WRITEDBAMAZON RELATIONAL DATABASE SERVICE (AMAZONRDS) FOR OUR MYSQL SERVERSAMAZON CLOUDFRONT FOR CDN DISTRIBUTIONAMAZON CLOUDWATCH METRICS (ALONG WITH OUROWN MONITORING SOLUTION)
  • 9. app.livetalkback.com cdn.livetalkback.com 10Control plane HAProxy HAProxy CloudFront nodes Chef Webserver Webserver 100+ nodes Django Django Ubuntu Ubuntu Zabbix Memcached Cassandra Memcached Cassandra RDS Master S3
  • 10. QUESTIONS?MILLARM@LIVETALKBACK.COM @MILLARM