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Aws startup pitch 260911 02
Aws startup pitch 260911 02
Aws startup pitch 260911 02
Aws startup pitch 260911 02
Aws startup pitch 260911 02
Aws startup pitch 260911 02
Aws startup pitch 260911 02
Aws startup pitch 260911 02
Aws startup pitch 260911 02
Aws startup pitch 260911 02
Aws startup pitch 260911 02
Aws startup pitch 260911 02
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Aws startup pitch 260911 02

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How AWS powers the social media activity behind the X Factor tap to clap

How AWS powers the social media activity behind the X Factor tap to clap

Published in: Technology, Business
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  • Transcript

    • 1. GETTING THE X FACTOR MATT MILLAR, SEPTEMBER 2011
    • 2. 4
    • 3. ONLINE TAP TO CLAP IN SYNC WITH SHOWEMBEDDABLE INTO BROADCASTER SHOW WEBSITE & TWITTER VIRAL DISTRIBUTION VIA FACEBOOK AND TWITTER
    • 4. 20 MILLION VIEWERSDESIGN GOAL 1,000,000 ACTIVE VIEWERS OVER A 60 MINUTE SHOW. WITH ACTS ON STAGE FOR 5 MINUTE SEGMENTS. EQUIVALENT TO 260BN REQUESTS/MONTHBUT JUST ON SATURDAY AND SUNDAY NIGHTS
    • 5. Where does 260 Billion requests fit?SOURCE: HTTP://WWW.GOOGLE.COM/ADPLANNER/STATIC/TOP1000/#
    • 6. LARGE NUMBERS OF SERVERS FOR SHORT PERIODS OFTIMESCALE IN SECONDS NOT HOURSFLEXIBILITY IN CHOICELOW COST
    • 7. TV TRAFFIC ARRIVES FAST
    • 8. AMAZON ELASTIC COMPUTE CLOUD (AMAZONEC2) INSTANCES FOR PROXY, CACHE, WEB, WRITEDBAMAZON RELATIONAL DATABASE SERVICE (AMAZONRDS) FOR OUR MYSQL SERVERSAMAZON CLOUDFRONT FOR CDN DISTRIBUTIONAMAZON CLOUDWATCH METRICS (ALONG WITH OUROWN MONITORING SOLUTION)
    • 9. app.livetalkback.com cdn.livetalkback.com 10Control plane HAProxy HAProxy CloudFront nodes Chef Webserver Webserver 100+ nodes Django Django Ubuntu Ubuntu Zabbix Memcached Cassandra Memcached Cassandra RDS Master S3
    • 10. QUESTIONS?MILLARM@LIVETALKBACK.COM @MILLARM

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