Casey Miller<br />NMDL 4-24-10<br />
Clients Business and Goals<br />Products						Goals	<br />Pizza							−Increase ticket averages <br />Salads				 			−high...
Challenges<br /><ul><li>Quality of food
Competition
Customer service</li></li></ul><li>Theme<br />Over-arching<br />Family values through Greek culture<br />“pizza pizza”<br ...
Utilizing Google <br />AdWords<br />-Cost per click<br />-Targeted advertising<br />-Fast and easy<br />SEO<br />-boost ra...
SOCIAL MEDIA<br />Twitter<br />Facebook<br />Builds relationships<br />Blogging<br />Update customers<br />Share and gain ...
Target Audience<br />Demographics	<br />Families with children<br />College students<br />Those pressed for time<br />Spor...
Metrics of Success <br />“remember the sides”: comparing the 4 to 6 weeks sales of sides per restaurant prior to the promo...
Budget $<br />-Take money out of billboards, television and radio ads<br /><ul><li>Have coupons online to save money from ...
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Nmdl

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Nmdl

  1. 1. Casey Miller<br />NMDL 4-24-10<br />
  2. 2. Clients Business and Goals<br />Products Goals <br />Pizza −Increase ticket averages <br />Salads −high quality food fast<br />Crazy bread −high quality at a good <br />Crazy sauce value<br />Caesar dips<br />Caesar wings<br />Little Caesars Italian Bread<br />
  3. 3. Challenges<br /><ul><li>Quality of food
  4. 4. Competition
  5. 5. Customer service</li></li></ul><li>Theme<br />Over-arching<br />Family values through Greek culture<br />“pizza pizza”<br />Campaign specific<br />“Remember the sides”<br />FREE samples of sides<br />Discounted sides during time frame<br />Media tagging event<br />Employee reward<br />
  6. 6. Utilizing Google <br />AdWords<br />-Cost per click<br />-Targeted advertising<br />-Fast and easy<br />SEO<br />-boost rankings for results<br />Mobile Ads<br />- Show ads on phone esp. when searching competitor or using Google maps <br />
  7. 7. SOCIAL MEDIA<br />Twitter<br />Facebook<br />Builds relationships<br />Blogging<br />Update customers<br />Share and gain info<br />
  8. 8. Target Audience<br />Demographics <br />Families with children<br />College students<br />Those pressed for time<br />Sports fans (stadiums and ballparks)<br />
  9. 9. Metrics of Success <br />“remember the sides”: comparing the 4 to 6 weeks sales of sides per restaurant prior to the promotion to the 6 weeks of the promotion, and the 6 weeks following the promotion<br />More visits to social media sites by 10%<br />Increase on clicks per Ad by 5%<br />Monitor mentions of LC on social media sites<br />Track number of followers on social media sites<br />Track search rankings<br />Monitor social media push in different areas with the correlation of sales<br />
  10. 10. Budget $<br />-Take money out of billboards, television and radio ads<br /><ul><li>Have coupons online to save money from printing
  11. 11. $50,000 to launch new online campaign & “remember the sides” </li></li></ul><li>Timeline <br />Slow Seasons<br />February-March<br />Push and promote the “Remember the sides” campaign<br />High Seasons<br />Peak seasons are the beginning and end of the school year<br />Major sports events( ex. college football season, Stanley Cup)<br />**both seasons budget 15-35 hours a week for monitoring social media sites<br />

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