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Five Decades of Budweiser ads

Five Decades of Budweiser ads

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  • 1. Project Three: Advertising & Rhetoric “ Budweiser from 1960 to the Present” Daniel Malka Ryan Meehan’s Composition II
  • 2. Since 1876…
    • Founded by Adolphus Busch in 1876
    • Ingredients include Barley malt, rice, hops, yeast, and water
    • Family recipe with 5% alcohol content
  • 3. Seven Simple Steps
  • 4. Budweiser: Good Livin’
  • 5. “Where there’s life…”
    • Good-looking characters
    • Our desires?
      • Delicious addition to dinner and life
  • 6. “You did.”
    • 1970s
    • As of 2004, Belgian brewer Interbrew and Brazilian brewer Ambrev have the largest brewery
    • Empty mug
      • Better beer recipe than competitors
  • 7. “…For You!”
    • Horse-drawn carriage
      • Brand image as reliable
      • Seasoned brand
    • “ For all you do”
      • Identifying with the consumer
  • 8. O’Doul’s and Budweiser
    • 0.5% alcohol content
    • Budweiser still the King of Beers
    • Advertising technique used: Positioning
  • 9. Budweiser Ads in the Present
    • “ According to data from the 2005 Monitoring the Future study, an annual survey of U.S. youth, three-fourths of 12th graders, more than two-thirds of 10th graders, and about two in every five 8th graders have consumed alcohol. And when youth drink they tend to drink intensively, often consuming four to five drinks at one time.”
  • 10. Binge Drinking
    • From monitoringthefuture.org
    • Example of intensive drinkers
    • Percent of young people drinking 5+ drinks at one time in the last 2 weeks”
  • 11. King of Beers in the Present?
    • Estimated value of $21.28 billion
    • As of 2009, Anheuser-Busch is ranked highest in terms of sales in the United States with a 49.2% market share