Project Three: Advertising & Rhetoric “ Budweiser from 1960 to the Present” Daniel Malka Ryan Meehan’s Composition II
Since 1876… <ul><li>Founded by Adolphus Busch in 1876 </li></ul><ul><li>Ingredients include Barley malt, rice, hops, yeast...
Seven Simple Steps
Budweiser: Good Livin’
“Where there’s life…” <ul><li>Good-looking characters </li></ul><ul><li>Our desires? </li></ul><ul><ul><li>Delicious addit...
“You did.” <ul><li>1970s </li></ul><ul><li>As of 2004, Belgian brewer Interbrew and Brazilian brewer Ambrev have the large...
“…For You!” <ul><li>Horse-drawn carriage  </li></ul><ul><ul><li>Brand image as reliable </li></ul></ul><ul><ul><li>Seasone...
O’Doul’s and Budweiser <ul><li>0.5% alcohol content  </li></ul><ul><li>Budweiser still the King of Beers </li></ul><ul><li...
Budweiser Ads in the Present <ul><li>“ According to data from the 2005 Monitoring the Future study, an annual survey of U....
Binge Drinking <ul><li>From monitoringthefuture.org </li></ul><ul><li>Example of intensive drinkers </li></ul><ul><li>Perc...
King of Beers in the Present? <ul><li>Estimated value of $21.28 billion </li></ul><ul><li>As of 2009, Anheuser-Busch is ra...
Upcoming SlideShare
Loading in …5
×

Malka Project3 Presentation

374 views

Published on

Five Decades of Budweiser ads

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
374
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Malka Project3 Presentation

  1. 1. Project Three: Advertising & Rhetoric “ Budweiser from 1960 to the Present” Daniel Malka Ryan Meehan’s Composition II
  2. 2. Since 1876… <ul><li>Founded by Adolphus Busch in 1876 </li></ul><ul><li>Ingredients include Barley malt, rice, hops, yeast, and water </li></ul><ul><li>Family recipe with 5% alcohol content </li></ul>
  3. 3. Seven Simple Steps
  4. 4. Budweiser: Good Livin’
  5. 5. “Where there’s life…” <ul><li>Good-looking characters </li></ul><ul><li>Our desires? </li></ul><ul><ul><li>Delicious addition to dinner and life </li></ul></ul>
  6. 6. “You did.” <ul><li>1970s </li></ul><ul><li>As of 2004, Belgian brewer Interbrew and Brazilian brewer Ambrev have the largest brewery </li></ul><ul><li>Empty mug </li></ul><ul><ul><li>Better beer recipe than competitors </li></ul></ul>
  7. 7. “…For You!” <ul><li>Horse-drawn carriage </li></ul><ul><ul><li>Brand image as reliable </li></ul></ul><ul><ul><li>Seasoned brand </li></ul></ul><ul><li>“ For all you do” </li></ul><ul><ul><li>Identifying with the consumer </li></ul></ul>
  8. 8. O’Doul’s and Budweiser <ul><li>0.5% alcohol content </li></ul><ul><li>Budweiser still the King of Beers </li></ul><ul><li>Advertising technique used: Positioning </li></ul>
  9. 9. Budweiser Ads in the Present <ul><li>“ According to data from the 2005 Monitoring the Future study, an annual survey of U.S. youth, three-fourths of 12th graders, more than two-thirds of 10th graders, and about two in every five 8th graders have consumed alcohol. And when youth drink they tend to drink intensively, often consuming four to five drinks at one time.” </li></ul>
  10. 10. Binge Drinking <ul><li>From monitoringthefuture.org </li></ul><ul><li>Example of intensive drinkers </li></ul><ul><li>Percent of young people drinking 5+ drinks at one time in the last 2 weeks” </li></ul>
  11. 11. King of Beers in the Present? <ul><li>Estimated value of $21.28 billion </li></ul><ul><li>As of 2009, Anheuser-Busch is ranked highest in terms of sales in the United States with a 49.2% market share </li></ul>

×