Fashion Reserve - Fashion Reserve: a quality controlled marketplace of fashion design resources, where designs and details may be browsed and downloaded with full licensing – instantly, and cheaply.

1. fashionRESERVEThe world’s premier fashion design marketplace

2. www.fashionreserve.com
The fashion landscape
• Fashion: a $1 trillion/year industry
• Currently employing: 4.2 million people
• Current approach: employ full-time or
freelance designers to sketch designs,
approve them, convert to tech packs, and
send to factories
*
http://www.statisticbrain.com/fashion-industry-statistics/

3. www.fashionreserve.com 3
what need does fashion reserve address?
The fashion industry needs designs to
create and produce their products. There
is currently no other option apart from full
or part-time employees. It takes weeks or
months for designs to be made, with
meetings, reworking and amendments.
problem
Fashion Reserve: a quality controlled
marketplace of fashion design
resources, where designs and details
may be browsed and downloaded with
full licensing – instantly, and cheaply.
solution

4. www.fashionreserve.com 4
The solution: Fashion reserve
A stock marketplace for
fashion collections, designs
and design elements

5. www.fashionreserve.com
Mood and inspiration
Mood and inspiration boards, colour
charts, trend forecasts, surveys.
Accessories and brushes
Everything you need for vector digital
designs, including fills, patterns, brushes
and textures.
Fashion designs
From hand drawn sketches to Illustrator
and Photoshop multi-layered creations,
figurines and body details.
Technical packs
Full designs with measurements, bills of
materials and grading charts.
Fashion photography
Model, catwalk, product and lifestyle
shots of surpassing quality.
What do we sell on Fashion reserve?

6. www.fashionreserve.com
WIN
Designers make money, and can even use
Fashion Reserve to showcase their
portfolio and be contacted for
commissions.
fashion RESERVE
6
WIN
Designer retailer
Retailers save time and money, and they
can cut down on staffing costs. Designs
are instantly downloaded and fully
customizable.

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How does
It work?
Designers and students upload their
work to Fashion Reserve. They are then
checked for quality and originality. The
images are then published and are
bought by others. Fashion Reserve takes
a 20% commission on every sale.
Fashion reserve
20%
commission

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Marketing timeline
1st August 2015
Initial SEO optimization,
testing response on
LinkedIn and professional
networks.
Beta launched
15th August 2015
Vendor affiliate system to
be launched. Interest from
famous fashion design
mentors.
Affiliates
August-
october
Aiming to populate the
site with content. Every
item available for
download increases our
SEO score.
CONTENT
October
onwards
Adwords, Facebook
campaigns, contacting
fashion schools, further
building up the affiliate
network.
Find customers

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Initial feedback – 100%
positive

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The differences
patternbank Fashion reserve
Focused solely on prints and
patterns.
Full range of fashion design
elements, full discussion and
forum functionality.
Who are Fashion Reserve’s competitors?

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The differences
Designer’s Nexus Fashion reserve
Although free, very limited
range – no marketplace
functionality.
Clean look, full range,
scalable.
Who are Fashion Reserve’s competitors?

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TARGET MARKET
students
Students currently
studying in the US alone.
designers
People registered on
LinkedIn as ‘fashion
designer’.
producers
People on LinkedIn
involved in fashion
companies.
retailers
Fashion retailers in the
US
(www.firstresearch.com)
22,700 71,635 3,700,000 100,000

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Our18 month goal
2800
vendors
153,000
Cumulative uploads
13,000
Downloads/month
$96,800Monthly revenue

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our 18 month targets in focus
* if 1 customer downloads 4 products in a month.
2,800
Vendors needed
3.9%
0.3%3,460*
Customers needed
of all LinkedIn fashion design industry
of all LinkedIn fashion designers
=
=

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Average price per download
$7

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David Szendzielarz
§ Former co-founder and
regional director of Fashion
Days discount online fashion
retailer, the top fashion
shopping club in the region.
§ Set up, legals, recruitment
and daily operations of 9
country branches, 150
people.
§ Managing a cash flow of
around €60 million per year.
§ Detail-oriented, natural
leader.
§ Successful acquisition of
the company by the Naspers
Group in December 2011.
§ Working full time on
Fashion Reserve since
February 2015
• Software and web
developer
• Lead developer on several
Ruby On Rails projects,
including the development
of an extensive ERP
system for a hydraulic
engineering company
near Munich.
• From 2009 senior .NET
developer, developing and
maintaining the entire
company's proprietary
ERP software.
• From 2014 devotes his
entire time to developing
the platform.
Stefan Milev
• Marketing expert with a
primary focus on digital
• Experienced in spending
good money for good return
across the globe, managing
7 digit budgets for multiple
companies across 40+
markets
• Very good e-commerce
knowledge, was hired by
Telenor to lead their e-shop
development
• Part of Fashion Reserve
since July 2015
OUR TeamAll team members are cofounders.
Johann Daberger
CEO
CTO
CMO

17. www.fashionreserve.com
OUR platform
Easy to register and upoad your designs. Easy to download – no registration required.
Browsable categories, fulltext search and filtered search functions. Pay by credit card
and Paypal.
Simple and elegant
25

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We are
Easily browse and purchase designs from you
phone or tablet. Check your sales and revenue.
responsive
Change
shape
to
your
pictures

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Investment opportunityTo achieve the figures above, we require investment to
ensure:
• A rock solid, scalable product
• Tailored, high ROI marketing to initially gain content, then
to target customers
• A super smooth user journey, from landing page to
checkout
• Initial HR and travel costs for sales pitches to fashion
retailers/publishers
We demand success: We are committed to making
Fashion Reserve a byword in the Fashion industry – from
student to big-name fashion houses and retailers.
With your investment, we can make this a reality. We look
forward to sharing our success with you.
“This is so exciting, I honestly wish this
was available during my college days,
it’s a truly awesome concept!”
Schaumin Chanel Alexander
Freelance Fashion Designer and Illustrator

20. 20
fashionreserve.com
+34 635 307 152
linkedin.com/company/fashion-reserve
facebook.com/fashionreserve
twitter.com/fashionreserve
fashionReserveThe world’s premier fashion design marketplace.

21. THANKS
foryour
Attention