Xobni Presentation at Sales 2.0 Conference


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Presentation given at the Sales 2.0 Conference in San Francisco on March 5th, 2009 by Miles Austin

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  • Really highlights key points of how Xobni's Outlook plugin leads to increased productivity in sales.

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  • Xobni Presentation at Sales 2.0 Conference

    1. 1. Overview of ‘Fill the Funnel’ <ul><li>Client Acquisition focus </li></ul><ul><li>Utilize Sales 2.0 tools to accelerate & scale Outbound and Inbound practices </li></ul><ul><li>Embedding Sales 2.0 into sales process . . . Less clicks / More sales </li></ul>Fill the Funnel is focused on helping SalesMakers stay on top of new tools, techniques and services that enhance sales productivity
    2. 2. What is in our Inbox? Mostly hidden. contacts Email, phone, company On average: 400 in address book, but 3000 in the inbox overall relationships To: & Cc show a lot Even people you haven’t corresponded with are important key files Attachments and Links If they are important, we have probably sent or received them by email. conversations keys to unlock social web Email addresses Most services can fetch profile data by email address Conversation threads In threaded view, these are much more powerful
    3. 3. Our Inbox: Both Friend and Enemy <ul><li>How many times have you . . . </li></ul><ul><li>Tried to find a customer email in seconds when they call? </li></ul><ul><li>Spent way too long looking for an attachment? </li></ul><ul><li>Wanted a single view of the history of emails, attachments with a particular client? </li></ul><ul><li>Wished you could view a customer’s LinkedIn, Facebook and Hoover’s company profiles in a single window? </li></ul><ul><li>Struggled to remember the name of a contact within a company? </li></ul>
    4. 4. Solutions Considered Outlook Search Inefficient &very slow X1/Google Desktop Good for files. Not great for email or people Xobni Fast. Knows who people are. Email focused
    5. 5. Xobni: My Personal Inbox Ninja <ul><li>Lightning fast search based on people – the way your brain works </li></ul><ul><li>Complete, auto-extracted profiles with photos, even for people you have never met </li></ul><ul><li>Unified view of all emails and attachments </li></ul><ul><li>Uncovers the network hidden in your inbox – people on the “to” & “cc” lines </li></ul><ul><li>Brings the Web to Outlook </li></ul><ul><ul><li>Linkedin </li></ul></ul><ul><ul><li>Hoovers </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Yahoo! Mail </li></ul></ul><ul><ul><li>Skype </li></ul></ul>
    6. 6. Implementation & Adoption Challenges <ul><li>First run indexes all your email in Outlook, can take several minutes if there are 10K+ emails </li></ul><ul><li>Previous versions had performance issues – those have been addressed for the most part </li></ul>
    7. 7. Results and ROI “ . . . having the ability to quickly pull-up contacts and past conversations threads with a few key strokes, is a welcomed Godsend! This tool will not only save me time, energy and frustration, it will most likely save my proverbial a@%# on an occasion or two!” Rich Starkey – Sales Talent Agency “ If you have issues with email management, want to capture back countless hours of searching for information that you never end up finding, download Xobni now!” Dave Chao – Sales Manager, Northern CA WebEx Communications “ If you want improved productivity and increased sales from your sales team, download Xobni tonight and you will achieve results in the morning. It is that easy. Xobni flat-out delivers!” Miles Austin – Business Development / MoreDirect Inc. <ul><li>Less searching & more selling </li></ul><ul><li>Save Time </li></ul><ul><li>New insights on clients </li></ul><ul><li>Uncover people and information </li></ul>
    8. 8. Best Practices Use Outlook with Xobni vs multiple windows <ul><li>Save time with one keystroke </li></ul><ul><ul><li>Instantly send receive availability to save time </li></ul></ul><ul><ul><li>Email direct from a profile </li></ul></ul>Utilize Xobni Analytics to maximize efficiency When should I make calls vs do admin work? Use your inbox as a social network Who was that VP on our last email thread?