USPS is Excited about Mobile  Codes: Should You Be?        +             =   ?
Your SpeakerMiles Austin@milesaustinmaustin@fillthefunnel.com206-660-0006www.fillthefunnel.com
QR® Code DefinedA mobile barcode or QR code (short for QuickResponse code) is a specific two-dimensionalcode readable by d...
QR Code Definition“2D barcodes are to mobile what the URL was tothe internet”                     John Puterbaugh/CEO - Ne...
QR Code History"A QR Code is a two-dimensional bar codecreated by Japanese corporation Denso-Wave in1994. The QR is derive...
Is there a need?     “Every 18 months for the     last decade the world has     doubled the data it pushes     to you, und...
Are customers ready?”Smartphones surpassed PC sales last week. By theway, PC’s are not catching up. Smartphones are thefut...
Current State• QR Codes are clearly the market leader• Other 2D codes are niche players today:     Microsoft Tag          ...
Scan to view the full report       http://ftf.sh/kkq9
Have you seen a QR code
Where have you seen a QR code?
What did you use a QR code for?
To review the full report:       http://ftf.sh/zwyu
Which industries are leading the way?
Additional data from Q3-2011:         http://ftf.sh/u66x
QR Code Scanners• From your mobile device enter:  – http://ftf.sh/QRscanner• Or search the App Store for QR Code Scanner• ...
Requirement to Scan• Internet connection• Scanner App• Camera Smartphone
QR Code UsageSeattleTimes-PI         http://ftf.sh/ee25
What Can It Do?•   Website URL•   YouTube Video•   Google Maps Location•   Social Media•   iTunes Link•   Plain Text•   Te...
And these too•   SMS Message•   Email Address•   Email Message•   Contact Details (VCARD)•   Event (VCALENDAR)•   Wifi Log...
Monitoring Activity and Results• Tracking & analytics available to report”  – Date  – Time  – IP Address  – GPS co-ordinat...
How To Create a QR Code•   Hundreds of creation services – just Google•   URL Shorteners•   Custom Applications•   http://...
Versatile QR Code Creation Site         http://www.qrstuff.com/index.html•   Select data type•   Enter content•   Customiz...
Best Practices1.   Tell them what to do2.   Share a link to get a QR Code Scanner3.   Provide a URL for every QR Code4.   ...
Tell them what to do
Share a link to get a QR Code Scanner
Provide a URL for every QR Code
Link to a Mobile optimized Site/Page  Fat-finger   Freddie   Friendly
Unites States Postal Service
Real Estate
Restaurant•   Local restaurant•   Multiple locations•   Captive business audience•   Daily menu changes•   Specialty offer...
From this…
Sozo Winery www.sozofriends.com
Information Sources• The Naked Facts: QR Barcode Scanning in 2H-2010  – http://ftf.sh/ppsz• Smartphone outpacing PC  – htt...
Your SpeakerMiles Austin@milesaustinmaustin@fillthefunnel.com206-660-0006www.fillthefunnel.com
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
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USPS is Excited About QR Codes-Should You Be

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Web sites are being viewed on a mobile device approaching 50% of the time and growing. How can you make it easy for your customers to get the information they desire in the most efficient and convenient way from their smartphone? What are those square’s with black and white patterns that are popping up all over? Why is the United States Postal Service promoting their use by providing discounts? How can you become a relevant part of your customers’ mobile experience?

During this presentation we will answer these questions and share why QR Codes® are one of the most effective ways to engage your customers during their busy day. You will learn how to create your own QR Codes® and will hear examples of successful results from the use of these magical codes in industries ranging from retail to real estate to agriculture to fundraising and more. You will leave this session equipped with the tools to create a successful QR Code® marketing campaign for your company.

QR Code® is a registered trademark of DENSO WAVE INCORPORATED.

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USPS is Excited About QR Codes-Should You Be

  1. 1. USPS is Excited about Mobile Codes: Should You Be? + = ?
  2. 2. Your SpeakerMiles Austin@milesaustinmaustin@fillthefunnel.com206-660-0006www.fillthefunnel.com
  3. 3. QR® Code DefinedA mobile barcode or QR code (short for QuickResponse code) is a specific two-dimensionalcode readable by dedicated QR code readersand smartphones. The code consists of blackmodules arranged in a square pattern on awhite background. The information encoded canbe text, URL or other data.
  4. 4. QR Code Definition“2D barcodes are to mobile what the URL was tothe internet” John Puterbaugh/CEO - Nellymoser
  5. 5. QR Code History"A QR Code is a two-dimensional bar codecreated by Japanese corporation Denso-Wave in1994. The QR is derived from QuickResponse, as the creator intended the code toallow its contents to be decoded at high speed.” Wikipedia
  6. 6. Is there a need? “Every 18 months for the last decade the world has doubled the data it pushes to you, underscoring the need for strategic, more efficient communications.” New York Times, June 2010
  7. 7. Are customers ready?”Smartphones surpassed PC sales last week. By theway, PC’s are not catching up. Smartphones are thefuture of games, productivity, apps, everything we thinkabout…you have the phone, the new PC, if you will.” Eric Schmidt / CEO-Google February 2011
  8. 8. Current State• QR Codes are clearly the market leader• Other 2D codes are niche players today: Microsoft Tag SpyderLynk www.tag.microsoft.com www.spyderlynk.com
  9. 9. Scan to view the full report http://ftf.sh/kkq9
  10. 10. Have you seen a QR code
  11. 11. Where have you seen a QR code?
  12. 12. What did you use a QR code for?
  13. 13. To review the full report: http://ftf.sh/zwyu
  14. 14. Which industries are leading the way?
  15. 15. Additional data from Q3-2011: http://ftf.sh/u66x
  16. 16. QR Code Scanners• From your mobile device enter: – http://ftf.sh/QRscanner• Or search the App Store for QR Code Scanner• Some of the more popular: – QuickMark – RedLaser – Scanlife – ATTScanner
  17. 17. Requirement to Scan• Internet connection• Scanner App• Camera Smartphone
  18. 18. QR Code UsageSeattleTimes-PI http://ftf.sh/ee25
  19. 19. What Can It Do?• Website URL• YouTube Video• Google Maps Location• Social Media• iTunes Link• Plain Text• Telephone Number
  20. 20. And these too• SMS Message• Email Address• Email Message• Contact Details (VCARD)• Event (VCALENDAR)• Wifi Login• Paypal Buy Now Link• ???
  21. 21. Monitoring Activity and Results• Tracking & analytics available to report” – Date – Time – IP Address – GPS co-ordinates ( if enabled) – Device type – Action taken
  22. 22. How To Create a QR Code• Hundreds of creation services – just Google• URL Shorteners• Custom Applications• http://www.qrstuff.com/index.html
  23. 23. Versatile QR Code Creation Site http://www.qrstuff.com/index.html• Select data type• Enter content• Customize color if desired• Select output
  24. 24. Best Practices1. Tell them what to do2. Share a link to get a QR Code Scanner3. Provide a URL for every QR Code4. Use a URL Shortener for analytics5. Link to a Mobile optimized Site/Page
  25. 25. Tell them what to do
  26. 26. Share a link to get a QR Code Scanner
  27. 27. Provide a URL for every QR Code
  28. 28. Link to a Mobile optimized Site/Page Fat-finger Freddie Friendly
  29. 29. Unites States Postal Service
  30. 30. Real Estate
  31. 31. Restaurant• Local restaurant• Multiple locations• Captive business audience• Daily menu changes• Specialty offerings• Loyal customers
  32. 32. From this…
  33. 33. Sozo Winery www.sozofriends.com
  34. 34. Information Sources• The Naked Facts: QR Barcode Scanning in 2H-2010 – http://ftf.sh/ppsz• Smartphone outpacing PC – http://ftf.sh/nb3m• QR code Generator – http://ftf.sh/tbe4• New Mobile Marketer Daily Flash – http://ftf.sh/tj7y
  35. 35. Your SpeakerMiles Austin@milesaustinmaustin@fillthefunnel.com206-660-0006www.fillthefunnel.com

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