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USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
USPS is Excited About QR Codes-Should You Be
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USPS is Excited About QR Codes-Should You Be

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Web sites are being viewed on a mobile device approaching 50% of the time and growing. How can you make it easy for your customers to get the information they desire in the most efficient and …

Web sites are being viewed on a mobile device approaching 50% of the time and growing. How can you make it easy for your customers to get the information they desire in the most efficient and convenient way from their smartphone? What are those square’s with black and white patterns that are popping up all over? Why is the United States Postal Service promoting their use by providing discounts? How can you become a relevant part of your customers’ mobile experience?

During this presentation we will answer these questions and share why QR Codes® are one of the most effective ways to engage your customers during their busy day. You will learn how to create your own QR Codes® and will hear examples of successful results from the use of these magical codes in industries ranging from retail to real estate to agriculture to fundraising and more. You will leave this session equipped with the tools to create a successful QR Code® marketing campaign for your company.

QR Code® is a registered trademark of DENSO WAVE INCORPORATED.

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  • 1. USPS is Excited about Mobile Codes: Should You Be? + = ?
  • 2. Your SpeakerMiles Austin@milesaustinmaustin@fillthefunnel.com206-660-0006www.fillthefunnel.com
  • 3. QR® Code DefinedA mobile barcode or QR code (short for QuickResponse code) is a specific two-dimensionalcode readable by dedicated QR code readersand smartphones. The code consists of blackmodules arranged in a square pattern on awhite background. The information encoded canbe text, URL or other data.
  • 4. QR Code Definition“2D barcodes are to mobile what the URL was tothe internet” John Puterbaugh/CEO - Nellymoser
  • 5. QR Code History"A QR Code is a two-dimensional bar codecreated by Japanese corporation Denso-Wave in1994. The QR is derived from QuickResponse, as the creator intended the code toallow its contents to be decoded at high speed.” Wikipedia
  • 6. Is there a need? “Every 18 months for the last decade the world has doubled the data it pushes to you, underscoring the need for strategic, more efficient communications.” New York Times, June 2010
  • 7. Are customers ready?”Smartphones surpassed PC sales last week. By theway, PC’s are not catching up. Smartphones are thefuture of games, productivity, apps, everything we thinkabout…you have the phone, the new PC, if you will.” Eric Schmidt / CEO-Google February 2011
  • 8. Current State• QR Codes are clearly the market leader• Other 2D codes are niche players today: Microsoft Tag SpyderLynk www.tag.microsoft.com www.spyderlynk.com
  • 9. Scan to view the full report http://ftf.sh/kkq9
  • 10. Have you seen a QR code
  • 11. Where have you seen a QR code?
  • 12. What did you use a QR code for?
  • 13. To review the full report: http://ftf.sh/zwyu
  • 14. Which industries are leading the way?
  • 15. Additional data from Q3-2011: http://ftf.sh/u66x
  • 16. QR Code Scanners• From your mobile device enter: – http://ftf.sh/QRscanner• Or search the App Store for QR Code Scanner• Some of the more popular: – QuickMark – RedLaser – Scanlife – ATTScanner
  • 17. Requirement to Scan• Internet connection• Scanner App• Camera Smartphone
  • 18. QR Code UsageSeattleTimes-PI http://ftf.sh/ee25
  • 19. What Can It Do?• Website URL• YouTube Video• Google Maps Location• Social Media• iTunes Link• Plain Text• Telephone Number
  • 20. And these too• SMS Message• Email Address• Email Message• Contact Details (VCARD)• Event (VCALENDAR)• Wifi Login• Paypal Buy Now Link• ???
  • 21. Monitoring Activity and Results• Tracking & analytics available to report” – Date – Time – IP Address – GPS co-ordinates ( if enabled) – Device type – Action taken
  • 22. How To Create a QR Code• Hundreds of creation services – just Google• URL Shorteners• Custom Applications• http://www.qrstuff.com/index.html
  • 23. Versatile QR Code Creation Site http://www.qrstuff.com/index.html• Select data type• Enter content• Customize color if desired• Select output
  • 24. Best Practices1. Tell them what to do2. Share a link to get a QR Code Scanner3. Provide a URL for every QR Code4. Use a URL Shortener for analytics5. Link to a Mobile optimized Site/Page
  • 25. Tell them what to do
  • 26. Share a link to get a QR Code Scanner
  • 27. Provide a URL for every QR Code
  • 28. Link to a Mobile optimized Site/Page Fat-finger Freddie Friendly
  • 29. Unites States Postal Service
  • 30. Real Estate
  • 31. Restaurant• Local restaurant• Multiple locations• Captive business audience• Daily menu changes• Specialty offerings• Loyal customers
  • 32. From this…
  • 33. Sozo Winery www.sozofriends.com
  • 34. Information Sources• The Naked Facts: QR Barcode Scanning in 2H-2010 – http://ftf.sh/ppsz• Smartphone outpacing PC – http://ftf.sh/nb3m• QR code Generator – http://ftf.sh/tbe4• New Mobile Marketer Daily Flash – http://ftf.sh/tj7y
  • 35. Your SpeakerMiles Austin@milesaustinmaustin@fillthefunnel.com206-660-0006www.fillthefunnel.com

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