Mobile Marketing and QR Codes

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Presentation Deck (w/o builds) to Realtors and Entrepreneurs about Mobile Marketing, Mobile-Optimized web sites and QR Codes. Presented at Microsoft Store in Bellevue, WA on March 22, 2011 by Miles Austin / FilltheFunnel.com

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  • Key Takeaways:The majority of QR scanning is coming from individuals in the 35-44 years of agebracket (25%). *Steady adoption is being seen amongst all age brackets between 18 and 54 years of age (84%)
  • Key Takeaways:Majority of QR scanners are females (64%) - generally head of households.*Women show more interest than men in collecting information on products and services, entering contests, and making purchases using their Smartphone.
  • Key Takeaways:*QR barcode scanning grew an impressive 1200% from July to December 2010.*Traffic peaked in Novʼ10 due to the pre-Christmas rush and advertiser marketing campaigns before a late December lull.*Fully integrated QR campaigns (print, web, TV) have seen a steady increase since Oct. 2010 helping drive the growth
  • Key Takeaways:QR scanning to receive information on a product or service is by far the most popular type.Payment scans are still in the early-adopter phase accounting for only 5% of total QR scans
  • Key Takeaways:*Mobile Payments grew 118% in 2H 2010 (July through December).*While payments only make up 5% of QR scans in total, the growth rate is impressive
  • Think about how you could use a QR Code when you get back to your office today.
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