Sponsorship solutions at viasat

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Explaining the different ways of sponsoring at Viasat.

Explaining the different ways of sponsoring at Viasat.

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  • 1. Sponsorship solutions at Viasat
  • 2. SPONSORSHIP
    • What should it be like?
    • Sponsorship should be
    • simple, entertaining and true
    • to the channel/program and the product.
  • 3. SPONSORSHIP OPTIONS
    • Bumpers – no channel integration
    • IDs
    • Promos
    • Menus
    • IPPs
  • 4. VERY IMPORTANT
    • All sponsored items
    • with channel integration
    • MUST
    • have a sponsor message!
    • The following boards are missing this…
  • 5. SPONSORHIP BUMPER
    • No channel integration – no sponsor message needed
  • 6. SPONSORED IDs
    • Channel brand integration
  • 7. NORMAL PROMO
    • End board
  • 8. SPONSPORED PROMO
    • End board
  • 9. MAKING IT BETTER
    • showcase the sponsor
  • 10. MAKING IT BETTER
    • Control - following our own brand guidelines
  • 11. TAILORED SOLUTION
    • Show the product in a better light
    • Use contextual products
  • 12. TAILORED SOLUTION
    • True to channel brand
    • Well integrated solution
  • 13. NORMAL PROMO
    • A reminder
  • 14. SPONSORSHIP
    • Promo –> context = home improvement show
  • 15. SPONSORSHIP
    • Promo –> context = home improvement show
  • 16. SPONSORSHIP
    • Promo –> context = Top Model or female show or the whole channel sponsored
  • 17. SPONSORSHIP
    • Promo –> context = Top Model or female show or the whole channel sponsored
  • 18. SPONSORSHIP
    • Promo –> context = Top Model or female show or the whole channel sponsored
  • 19. MENU
  • 20. GREAT OPPORTUNITY
  • 21. SPONSORSHIP
    • Menu
  • 22. SPONSORSHIP
    • Menu
  • 23. SPONSORSHIP
    • Menu
  • 24. SPONSORSHIP
    • Menu
  • 25. SPONSORSHIP
    • Menu
  • 26. SPONSORSHIP
    • Menu
  • 27. SPONSORSHIP
    • Menu
  • 28. SPONSORSHIP
    • Menu
  • 29. SPONSORSHIP
    • Menu
  • 30. SPONSORSHIP
    • Menu
  • 31. SPONSORSHIP
    • Menu
  • 32. SPONSORSHIP
    • Menu
  • 33. SPONSORSHIP
    • Menu
  • 34. SPONSORSHIP
    • Menu
  • 35. SPONSORSHIP
    • Menu
  • 36. SPONSORSHIP
    • Menu
  • 37. SPONSORSHIP
    • Menu
  • 38. SPONSORSHIP
    • Menu
  • 39. SPONSORSHIP
    • Menu
  • 40. SPONSORSHIP
    • Menu
  • 41. SPONSORSHIP
    • Menu
  • 42. SPONSORSHIP
    • Menu
  • 43. SPONSORSHIP
    • Menu
  • 44. SPONSORSHIP
    • Menu
  • 45. SPONSORSHIP
    • Menu
  • 46. SPONSORSHIP
    • Menu
  • 47. SPONSORSHIP
    • Menu
  • 48. SPONSORSHIP
    • Menu
  • 49. SPONSORSHIP
    • Menu
  • 50. SPONSORSHIP
    • Menu
  • 51. SPONSORSHIP
    • Menu
  • 52. SPONSORSHIP
    • Menu
  • 53. SPONSORSHIP
    • Menu
  • 54. SPONSORSHIP
    • Menu
  • 55. SPONSORSHIP
    • Menu
  • 56. SPONSORSHIP
    • Menu
  • 57. SPONSORSHIP
    • Menu
  • 58. SPONSORSHIP Menu – no clip or sponsored bumper
  • 59. SPONSORSHIP Menu – no clip or sponsored bumper
  • 60. SPONSORSHIP Menu – no clip or sponsored bumper
  • 61. SPONSORSHIP Menu – no clip or sponsored bumper
  • 62. SPONSORSHIP Menu – no clip or sponsored bumper
  • 63. SPONSORSHIP Menu – no clip or sponsored bumper
  • 64. SPONSORSHIP Menu – no clip or sponsored bumper
  • 65. SPONSORSHIP Menu – no clip or sponsored bumper
  • 66. SPONSORSHIP
  • 67. SPONSORSHIP Not very pretty but it illustrates the possibilities
  • 68. SPONSORSHIP
  • 69. SPONSORSHIP
  • 70. SPONSORSHIP Not 100% faithful to the brand guidelines, but still OK I think
  • 71. SPONSORSHIP
  • 72. SPONSORSHIP
  • 73. SPONSORSHIP
  • 74. SPONSORSHIP
  • 75. SPONSORSHIP
  • 76. SPONSORSHIP
  • 77. SPONSORSHIP
  • 78. SPONSORSHIP
  • 79. SPONSORSHIP
  • 80. SPONSORSHIP
  • 81. SPONSORSHIP
  • 82. SPONSORSHIP
  • 83. SPONSORSHIP
  • 84. SPONSORSHIP
  • 85. HEINIKEN MENU
    • Remember - All menus must have “sponsor message”
  • 86. THANK YOU!