0
Sponsorship solutions at Viasat
SPONSORSHIP <ul><li>What should it be like? </li></ul><ul><li>Sponsorship should be  </li></ul><ul><li>simple, entertainin...
SPONSORSHIP OPTIONS <ul><li>Bumpers – no channel integration </li></ul><ul><li>IDs </li></ul><ul><li>Promos </li></ul><ul>...
VERY IMPORTANT <ul><li>All sponsored items  </li></ul><ul><li>with channel integration  </li></ul><ul><li>MUST </li></ul><...
SPONSORHIP BUMPER <ul><li>No channel integration – no sponsor message needed </li></ul>
SPONSORED IDs <ul><li>Channel brand integration </li></ul>
NORMAL PROMO  <ul><li>End board  </li></ul>
SPONSPORED PROMO  <ul><li>End board  </li></ul>
MAKING IT BETTER <ul><li>showcase the sponsor </li></ul>
MAKING IT BETTER <ul><li>Control - following our own brand guidelines </li></ul>
TAILORED SOLUTION <ul><li>Show the product in a better light </li></ul><ul><li>Use contextual products </li></ul>
TAILORED SOLUTION <ul><li>True to channel brand </li></ul><ul><li>Well integrated solution </li></ul>
NORMAL PROMO  <ul><li>A reminder  </li></ul>
SPONSORSHIP <ul><li>Promo –> context = home improvement show </li></ul>
SPONSORSHIP <ul><li>Promo –> context = home improvement show </li></ul>
SPONSORSHIP <ul><li>Promo –> context = Top Model or female show or the whole channel sponsored </li></ul>
SPONSORSHIP <ul><li>Promo –> context = Top Model or female show or the whole channel sponsored </li></ul>
SPONSORSHIP <ul><li>Promo –> context = Top Model or female show or the whole channel sponsored </li></ul>
MENU
GREAT OPPORTUNITY
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP <ul><li>Menu </li></ul>
SPONSORSHIP Menu – no clip or sponsored bumper
SPONSORSHIP Menu – no clip or sponsored bumper
SPONSORSHIP Menu – no clip or sponsored bumper
SPONSORSHIP Menu – no clip or sponsored bumper
SPONSORSHIP Menu – no clip or sponsored bumper
SPONSORSHIP Menu – no clip or sponsored bumper
SPONSORSHIP Menu – no clip or sponsored bumper
SPONSORSHIP Menu – no clip or sponsored bumper
SPONSORSHIP
SPONSORSHIP Not very pretty but it illustrates the possibilities
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP Not 100% faithful to the brand guidelines, but still OK I think
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP
SPONSORSHIP
HEINIKEN MENU <ul><li>Remember - All menus must have “sponsor message”  </li></ul>
THANK YOU!
Upcoming SlideShare
Loading in...5
×

Sponsorship solutions at viasat

616

Published on

Explaining the different ways of sponsoring at Viasat.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
616
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Sponsorship solutions at viasat"

  1. 1. Sponsorship solutions at Viasat
  2. 2. SPONSORSHIP <ul><li>What should it be like? </li></ul><ul><li>Sponsorship should be </li></ul><ul><li>simple, entertaining and true </li></ul><ul><li>to the channel/program and the product. </li></ul>
  3. 3. SPONSORSHIP OPTIONS <ul><li>Bumpers – no channel integration </li></ul><ul><li>IDs </li></ul><ul><li>Promos </li></ul><ul><li>Menus </li></ul><ul><li>IPPs </li></ul>
  4. 4. VERY IMPORTANT <ul><li>All sponsored items </li></ul><ul><li>with channel integration </li></ul><ul><li>MUST </li></ul><ul><li>have a sponsor message! </li></ul><ul><li>The following boards are missing this… </li></ul>
  5. 5. SPONSORHIP BUMPER <ul><li>No channel integration – no sponsor message needed </li></ul>
  6. 6. SPONSORED IDs <ul><li>Channel brand integration </li></ul>
  7. 7. NORMAL PROMO <ul><li>End board </li></ul>
  8. 8. SPONSPORED PROMO <ul><li>End board </li></ul>
  9. 9. MAKING IT BETTER <ul><li>showcase the sponsor </li></ul>
  10. 10. MAKING IT BETTER <ul><li>Control - following our own brand guidelines </li></ul>
  11. 11. TAILORED SOLUTION <ul><li>Show the product in a better light </li></ul><ul><li>Use contextual products </li></ul>
  12. 12. TAILORED SOLUTION <ul><li>True to channel brand </li></ul><ul><li>Well integrated solution </li></ul>
  13. 13. NORMAL PROMO <ul><li>A reminder </li></ul>
  14. 14. SPONSORSHIP <ul><li>Promo –> context = home improvement show </li></ul>
  15. 15. SPONSORSHIP <ul><li>Promo –> context = home improvement show </li></ul>
  16. 16. SPONSORSHIP <ul><li>Promo –> context = Top Model or female show or the whole channel sponsored </li></ul>
  17. 17. SPONSORSHIP <ul><li>Promo –> context = Top Model or female show or the whole channel sponsored </li></ul>
  18. 18. SPONSORSHIP <ul><li>Promo –> context = Top Model or female show or the whole channel sponsored </li></ul>
  19. 19. MENU
  20. 20. GREAT OPPORTUNITY
  21. 21. SPONSORSHIP <ul><li>Menu </li></ul>
  22. 22. SPONSORSHIP <ul><li>Menu </li></ul>
  23. 23. SPONSORSHIP <ul><li>Menu </li></ul>
  24. 24. SPONSORSHIP <ul><li>Menu </li></ul>
  25. 25. SPONSORSHIP <ul><li>Menu </li></ul>
  26. 26. SPONSORSHIP <ul><li>Menu </li></ul>
  27. 27. SPONSORSHIP <ul><li>Menu </li></ul>
  28. 28. SPONSORSHIP <ul><li>Menu </li></ul>
  29. 29. SPONSORSHIP <ul><li>Menu </li></ul>
  30. 30. SPONSORSHIP <ul><li>Menu </li></ul>
  31. 31. SPONSORSHIP <ul><li>Menu </li></ul>
  32. 32. SPONSORSHIP <ul><li>Menu </li></ul>
  33. 33. SPONSORSHIP <ul><li>Menu </li></ul>
  34. 34. SPONSORSHIP <ul><li>Menu </li></ul>
  35. 35. SPONSORSHIP <ul><li>Menu </li></ul>
  36. 36. SPONSORSHIP <ul><li>Menu </li></ul>
  37. 37. SPONSORSHIP <ul><li>Menu </li></ul>
  38. 38. SPONSORSHIP <ul><li>Menu </li></ul>
  39. 39. SPONSORSHIP <ul><li>Menu </li></ul>
  40. 40. SPONSORSHIP <ul><li>Menu </li></ul>
  41. 41. SPONSORSHIP <ul><li>Menu </li></ul>
  42. 42. SPONSORSHIP <ul><li>Menu </li></ul>
  43. 43. SPONSORSHIP <ul><li>Menu </li></ul>
  44. 44. SPONSORSHIP <ul><li>Menu </li></ul>
  45. 45. SPONSORSHIP <ul><li>Menu </li></ul>
  46. 46. SPONSORSHIP <ul><li>Menu </li></ul>
  47. 47. SPONSORSHIP <ul><li>Menu </li></ul>
  48. 48. SPONSORSHIP <ul><li>Menu </li></ul>
  49. 49. SPONSORSHIP <ul><li>Menu </li></ul>
  50. 50. SPONSORSHIP <ul><li>Menu </li></ul>
  51. 51. SPONSORSHIP <ul><li>Menu </li></ul>
  52. 52. SPONSORSHIP <ul><li>Menu </li></ul>
  53. 53. SPONSORSHIP <ul><li>Menu </li></ul>
  54. 54. SPONSORSHIP <ul><li>Menu </li></ul>
  55. 55. SPONSORSHIP <ul><li>Menu </li></ul>
  56. 56. SPONSORSHIP <ul><li>Menu </li></ul>
  57. 57. SPONSORSHIP <ul><li>Menu </li></ul>
  58. 58. SPONSORSHIP Menu – no clip or sponsored bumper
  59. 59. SPONSORSHIP Menu – no clip or sponsored bumper
  60. 60. SPONSORSHIP Menu – no clip or sponsored bumper
  61. 61. SPONSORSHIP Menu – no clip or sponsored bumper
  62. 62. SPONSORSHIP Menu – no clip or sponsored bumper
  63. 63. SPONSORSHIP Menu – no clip or sponsored bumper
  64. 64. SPONSORSHIP Menu – no clip or sponsored bumper
  65. 65. SPONSORSHIP Menu – no clip or sponsored bumper
  66. 66. SPONSORSHIP
  67. 67. SPONSORSHIP Not very pretty but it illustrates the possibilities
  68. 68. SPONSORSHIP
  69. 69. SPONSORSHIP
  70. 70. SPONSORSHIP Not 100% faithful to the brand guidelines, but still OK I think
  71. 71. SPONSORSHIP
  72. 72. SPONSORSHIP
  73. 73. SPONSORSHIP
  74. 74. SPONSORSHIP
  75. 75. SPONSORSHIP
  76. 76. SPONSORSHIP
  77. 77. SPONSORSHIP
  78. 78. SPONSORSHIP
  79. 79. SPONSORSHIP
  80. 80. SPONSORSHIP
  81. 81. SPONSORSHIP
  82. 82. SPONSORSHIP
  83. 83. SPONSORSHIP
  84. 84. SPONSORSHIP
  85. 85. HEINIKEN MENU <ul><li>Remember - All menus must have “sponsor message” </li></ul>
  86. 86. THANK YOU!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×