Personal BrandingChallenge: Purchased a lemon truck from Chrysler. Dealt with nonresponsive car dealership andcorporate.Result: Received a brand new truck an amazing customer service thanks to Twitter and blogging.
Tony Hsieh Zappos.com1.8 mil+ followers on Twitter
60% of brandfollowers aremore likely torecommend abrand to a friendafter followingthe brand onTwitter Source: Mashable.com Oct 20, 2011
50% of brandfollowers aremore likely tobuy from thatbrand Source: Mashable.com Oct 20, 2011
56% ofconsumers saidthey are morelikely torecommend abrand to a friendafter “Liking” abrand onFacebook Source: Mashable.com Oct 20, 2011
51% ofconsumers saidthey are morelikely to buy aproduct afterliking a page onFacebook Source: Mashable.com Oct 20, 2011
EngageCreated a fun andengaging contest atDiamond Peak SkiResort, played by themascot Diamond Pete.People had to guess“Where Diamond Peteis?” during the off season.
Success Stories:• Diamond Pete went hiking, traveled the world, and visited various sights around Lake Tahoe. People loved the idea and every day they commented on the next clue, creating a viral effect with it.• The contest ended after 30 days but our fans kept it going by putting photos and videos with Diamond Pete in it.
Case Study: Diamond Peak Ski ResortGoal: Increase Facebook likes and engagement. Use a trackable offer to generate skier visits.Tool: Facebook AdvertisingResult: 365% increase in likes, 30% increase in post views, 42% increase in post feedback, 464skier visits, Hermes Platinum Award for Social Media Campaign
Success Stories:Offer: Free Birthday Lift Ticketpromoted with Facebook adsResults:• 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback• 464 new customers• Cost: $1,897.99• The campaign receivedHermes Platinum Award forsocial media campaign
Case Study: Sliding on the CheapGoal: Develop Facebook social media presence and increase email subscribersResult: 5,021 likes. 20% increase in email subscribers.