UNR Oct 2011

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A presentation on social media to the personal branding class at UNR Oct 2011.

A presentation on social media to the personal branding class at UNR Oct 2011.

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Transcript

  • 1. Milena Regos @milenaregos
  • 2. SOCIALPersonal Business
  • 3. Personal BrandingChallenge: Purchased a lemon truck from Chrysler. Dealt with nonresponsive car dealership andcorporate.Result: Received a brand new truck an amazing customer service thanks to Twitter and blogging.
  • 4. Tony Hsieh Zappos.com1.8 mil+ followers on Twitter
  • 5. Personal Branding
  • 6. Personal Branding
  • 7. #1: Trust
  • 8. #1: Trust
  • 9. #2: Free Research
  • 10. Success Stories:
  • 11. #3: Traffic
  • 12. Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011
  • 13. #4: Customer Service
  • 14. #4: Customer Service
  • 15. #5: Low Cost toentry but not free
  • 16. #6: New BusinessComes from:• Facebook 67%• Blogging 57%• Twitter 42% 2011 Social Media Marketing Report
  • 17. #7: It’s theFuture
  • 18. Facebook friendsnumberslinked tobrain size Source: ABC News Oct 19, 2011
  • 19. 60% of brandfollowers aremore likely torecommend abrand to a friendafter followingthe brand onTwitter Source: Mashable.com Oct 20, 2011
  • 20. 50% of brandfollowers aremore likely tobuy from thatbrand Source: Mashable.com Oct 20, 2011
  • 21. 56% ofconsumers saidthey are morelikely torecommend abrand to a friendafter “Liking” abrand onFacebook Source: Mashable.com Oct 20, 2011
  • 22. 51% ofconsumers saidthey are morelikely to buy aproduct afterliking a page onFacebook Source: Mashable.com Oct 20, 2011
  • 23. EngageCreated a fun andengaging contest atDiamond Peak SkiResort, played by themascot Diamond Pete.People had to guess“Where Diamond Peteis?” during the off season.
  • 24. Success Stories:• Diamond Pete went hiking, traveled the world, and visited various sights around Lake Tahoe. People loved the idea and every day they commented on the next clue, creating a viral effect with it.• The contest ended after 30 days but our fans kept it going by putting photos and videos with Diamond Pete in it.
  • 25. What’s the ROI?
  • 26. Case Study: Diamond Peak Ski ResortGoal: Increase Facebook likes and engagement. Use a trackable offer to generate skier visits.Tool: Facebook AdvertisingResult: 365% increase in likes, 30% increase in post views, 42% increase in post feedback, 464skier visits, Hermes Platinum Award for Social Media Campaign
  • 27. Success Stories:Offer: Free Birthday Lift Ticketpromoted with Facebook adsResults:• 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback• 464 new customers• Cost: $1,897.99• The campaign receivedHermes Platinum Award forsocial media campaign
  • 28. Case Study: Sliding on the CheapGoal: Develop Facebook social media presence and increase email subscribersResult: 5,021 likes. 20% increase in email subscribers.
  • 29. What’s the ROI?
  • 30. What’s the ROI?Results:• 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback• 464 new customers• Cost: $1,897.99
  • 31. What’s the ROI?
  • 32. Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons