UNR Oct 2011

Milena Regos @milenaregos

SOCIALPersonal Business

Personal BrandingChallenge: Purchased a lemon truck from Chrysler. Dealt with nonresponsive car dealership andcorporate.Result: Received a brand new truck an amazing customer service thanks to Twitter and blogging.

Tony Hsieh Zappos.com1.8 mil+ followers on Twitter

Personal Branding

#1: Trust

#2: Free Research

Success Stories:

#3: Trafﬁc

Facebook reaches 3 out ofevery 4 Internet users in the US Source: Comscore, February 2011

#4: Customer Service

#5: Low Cost toentry but not free

#6: New BusinessComes from:• Facebook 67%• Blogging 57%• Twitter 42% 2011 Social Media Marketing Report

#7: It’s theFuture

Facebook friendsnumberslinked tobrain size Source: ABC News Oct 19, 2011

60% of brandfollowers aremore likely torecommend abrand to a friendafter followingthe brand onTwitter Source: Mashable.com Oct 20, 2011

50% of brandfollowers aremore likely tobuy from thatbrand Source: Mashable.com Oct 20, 2011

56% ofconsumers saidthey are morelikely torecommend abrand to a friendafter “Liking” abrand onFacebook Source: Mashable.com Oct 20, 2011

51% ofconsumers saidthey are morelikely to buy aproduct afterliking a page onFacebook Source: Mashable.com Oct 20, 2011

EngageCreated a fun andengaging contest atDiamond Peak SkiResort, played by themascot Diamond Pete.People had to guess“Where Diamond Peteis?” during the off season.

Success Stories:• Diamond Pete went hiking, traveled the world, and visited various sights around Lake Tahoe. People loved the idea and every day they commented on the next clue, creating a viral effect with it.• The contest ended after 30 days but our fans kept it going by putting photos and videos with Diamond Pete in it.

What’s the ROI?

Case Study: Diamond Peak Ski ResortGoal: Increase Facebook likes and engagement. Use a trackable offer to generate skier visits.Tool: Facebook AdvertisingResult: 365% increase in likes, 30% increase in post views, 42% increase in post feedback, 464skier visits, Hermes Platinum Award for Social Media Campaign

Success Stories:Offer: Free Birthday Lift Ticketpromoted with Facebook adsResults:• 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback• 464 new customers• Cost: $1,897.99• The campaign receivedHermes Platinum Award forsocial media campaign

Case Study: Sliding on the CheapGoal: Develop Facebook social media presence and increase email subscribersResult: 5,021 likes. 20% increase in email subscribers.

What’s the ROI?

What’s the ROI?Results:• 10,655,283 impressions• 365% increase in likes• 30% increase in post views• 42% increase in post feedback• 464 new customers• Cost: $1,897.99

What’s the ROI?

Thank you! Milena Regos @milenaregos milenaregos@gmail.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos Images photo credit: Creative Commons

UNR Oct 2011

by Out&About Marketing on Oct 25, 2011

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UNR Oct 2011 — Presentation Transcript