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UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
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UNR March 2012

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  • 1. Milena Regos about.me/milenaregosTwitter hashtag: #unrbrand
  • 2. The social media revolution VIDEO
  • 3. Game timeP_ _ _ _ _ ? = TribeE_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  • 4. PeopleERSONAL
  • 5. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _ ? The artof changing hearts, minds andactionsR_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  • 6. PEnchantmentRSONAL
  • 7. “Try to become not a man of success but try rather to become a man of value” Albert Einstein
  • 8. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _ ? Content that isinformative, engaging, helpful orentertainingS_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  • 9. PERelevantSONAL
  • 10. Photographer: Seth Casteel
  • 11. 38% trust business to do what is right14% trust advertising20% believe what they hear from thenews42% believe in ghosts76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
  • 12. 92% trust recommendations from people they knowSource: AdWeek Dec 09
  • 13. Audiences turn to web201510 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7-10-15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
  • 14. Newstoday:Speed.Relevancy.Power.
  • 15. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _ ? A narrativedesigned to interest,amuse or instructO_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  • 16. PERStoryONAL
  • 17. Gary Vaynerchuk=Wine Expert
  • 18. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _? Do ____ _______really wellN_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  • 19. PERS What is the ONE thing you want people to knowOne Thing about youN Apple=Design You=?AL
  • 20. Define your brand Passionate Marketer
  • 21. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _ ? An extendedgroup of people with similarinterests?A_ _ _ _ _ _ _ _L_ _ _ _ _
  • 22. PERSONetworkAL
  • 23. Build your network• Put your audience needs first. Be relevant.• Start small. Plan for growth.• Lead with passion.• Connect with people where they already are.• Post interesting/quality content.• Provide value. Be consistent.
  • 24. • Started more than 2 years ago• Every Thursday, 2pm PST• Audience: ski marketers, social, digital, tourism• Consistency• Value• Small 30
  • 25. 1,171,178 138,731 Twitter Twitterfollowers followers
  • 26. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _ ? The qualityof being believable or trustwortyL_ _ _ _ _
  • 27. PERSONAuthenticityL
  • 28. Be authentic• Use your voice• Care and be positive• Share• Give thanks• Be yourself• Be consistent• Do what you promise
  • 29. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _? To get going, initiate
  • 30. PERSON http://www.youtube.com/watch?feature=player_embedded&v=ebtGRvP3ILgALaunch
  • 31. Keep it P.E.R.S.O.N.A.L.PeopleEnchantmentRelevantStoryOne ThingNetworkAuthenticLaunch
  • 32. Thank you! Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos To provide feedback: https://www.surveymonkey.com/s/ MRPresentationText Fan outandaboutmarketing to 32665

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