Milena Regos   about.me/milenaregosTwitter hashtag: #unrbrand
The social media revolution          VIDEO
Game timeP_ _ _ _ _ ? = TribeE_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
PeopleERSONAL
Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _ ? The artof changing hearts, minds andactionsR_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N...
PEnchantmentRSONAL
“Try to become not a man of  success but try rather to  become a man of value”          Albert Einstein
Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _ ? Content that isinformative, engaging, helpful orentertainingS_ _ _...
PERelevantSONAL
Photographer: Seth Casteel
38%       trust business to do what is right14%       trust advertising20%       believe what they hear from thenews42%   ...
92% trust                 recommendations                  from people they                       knowSource: AdWeek Dec 09
Audiences turn to web201510              17.5  5  0                               -1.5                                    ...
Newstoday:Speed.Relevancy.Power.
Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _ ? A narrativedesigned to interest,amuse or instructO_ _ _ _ ...
PERStoryONAL
Gary Vaynerchuk=Wine Expert
Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _? Do ____ _______really wellN_ _ _ _ _ _A_ _ _ ...
PERS            What is the ONE thing            you want people to knowOne Thing          about youN                Apple...
Define your brand            Passionate Marketer
Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _ ? An extendedgroup of people with ...
PERSONetworkAL
Build your network•   Put your audience    needs first. Be relevant.•   Start small. Plan for    growth.•   Lead with passi...
• Started more than 2 years ago• Every Thursday, 2pm PST• Audience: ski marketers, social, digital,  tourism• Consistency•...
1,171,178    138,731 Twitter     Twitterfollowers   followers
Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _ ? The qualityof be...
PERSONAuthenticityL
Be authentic• Use your voice• Care and be positive• Share• Give thanks• Be yourself• Be consistent• Do what you promise
Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _? To get ...
PERSON         http://www.youtube.com/watch?feature=player_embedded&v=ebtGRvP3ILgALaunch
Keep it P.E.R.S.O.N.A.L.PeopleEnchantmentRelevantStoryOne ThingNetworkAuthenticLaunch
Thank you!         Milena Regos                   Twitter: @milenaregos            milena@outandaboutmarketing.com        ...
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
UNR March 2012
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UNR March 2012

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Transcript of "UNR March 2012"

  1. 1. Milena Regos about.me/milenaregosTwitter hashtag: #unrbrand
  2. 2. The social media revolution VIDEO
  3. 3. Game timeP_ _ _ _ _ ? = TribeE_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  4. 4. PeopleERSONAL
  5. 5. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _ ? The artof changing hearts, minds andactionsR_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  6. 6. PEnchantmentRSONAL
  7. 7. “Try to become not a man of success but try rather to become a man of value” Albert Einstein
  8. 8. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _ ? Content that isinformative, engaging, helpful orentertainingS_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  9. 9. PERelevantSONAL
  10. 10. Photographer: Seth Casteel
  11. 11. 38% trust business to do what is right14% trust advertising20% believe what they hear from thenews42% believe in ghosts76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
  12. 12. 92% trust recommendations from people they knowSource: AdWeek Dec 09
  13. 13. Audiences turn to web201510 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7-10-15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
  14. 14. Newstoday:Speed.Relevancy.Power.
  15. 15. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _ ? A narrativedesigned to interest,amuse or instructO_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  16. 16. PERStoryONAL
  17. 17. Gary Vaynerchuk=Wine Expert
  18. 18. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _? Do ____ _______really wellN_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  19. 19. PERS What is the ONE thing you want people to knowOne Thing about youN Apple=Design You=?AL
  20. 20. Define your brand Passionate Marketer
  21. 21. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _ ? An extendedgroup of people with similarinterests?A_ _ _ _ _ _ _ _L_ _ _ _ _
  22. 22. PERSONetworkAL
  23. 23. Build your network• Put your audience needs first. Be relevant.• Start small. Plan for growth.• Lead with passion.• Connect with people where they already are.• Post interesting/quality content.• Provide value. Be consistent.
  24. 24. • Started more than 2 years ago• Every Thursday, 2pm PST• Audience: ski marketers, social, digital, tourism• Consistency• Value• Small 30
  25. 25. 1,171,178 138,731 Twitter Twitterfollowers followers
  26. 26. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _ ? The qualityof being believable or trustwortyL_ _ _ _ _
  27. 27. PERSONAuthenticityL
  28. 28. Be authentic• Use your voice• Care and be positive• Share• Give thanks• Be yourself• Be consistent• Do what you promise
  29. 29. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _? To get going, initiate
  30. 30. PERSON http://www.youtube.com/watch?feature=player_embedded&v=ebtGRvP3ILgALaunch
  31. 31. Keep it P.E.R.S.O.N.A.L.PeopleEnchantmentRelevantStoryOne ThingNetworkAuthenticLaunch
  32. 32. Thank you! Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos To provide feedback: https://www.surveymonkey.com/s/ MRPresentationText Fan outandaboutmarketing to 32665

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