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UNR March 2012
 

UNR March 2012

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    UNR March 2012 UNR March 2012 Presentation Transcript

    • Milena Regos about.me/milenaregosTwitter hashtag: #unrbrand
    • The social media revolution VIDEO
    • Game timeP_ _ _ _ _ ? = TribeE_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
    • PeopleERSONAL
    • Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _ ? The artof changing hearts, minds andactionsR_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
    • PEnchantmentRSONAL
    • “Try to become not a man of success but try rather to become a man of value” Albert Einstein
    • Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _ ? Content that isinformative, engaging, helpful orentertainingS_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
    • PERelevantSONAL
    • Photographer: Seth Casteel
    • 38% trust business to do what is right14% trust advertising20% believe what they hear from thenews42% believe in ghosts76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
    • 92% trust recommendations from people they knowSource: AdWeek Dec 09
    • Audiences turn to web201510 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7-10-15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
    • Newstoday:Speed.Relevancy.Power.
    • Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _ ? A narrativedesigned to interest,amuse or instructO_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
    • PERStoryONAL
    • Gary Vaynerchuk=Wine Expert
    • Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _? Do ____ _______really wellN_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
    • PERS What is the ONE thing you want people to knowOne Thing about youN Apple=Design You=?AL
    • Define your brand Passionate Marketer
    • Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _ ? An extendedgroup of people with similarinterests?A_ _ _ _ _ _ _ _L_ _ _ _ _
    • PERSONetworkAL
    • Build your network• Put your audience needs first. Be relevant.• Start small. Plan for growth.• Lead with passion.• Connect with people where they already are.• Post interesting/quality content.• Provide value. Be consistent.
    • • Started more than 2 years ago• Every Thursday, 2pm PST• Audience: ski marketers, social, digital, tourism• Consistency• Value• Small 30
    • 1,171,178 138,731 Twitter Twitterfollowers followers
    • Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _ ? The qualityof being believable or trustwortyL_ _ _ _ _
    • PERSONAuthenticityL
    • Be authentic• Use your voice• Care and be positive• Share• Give thanks• Be yourself• Be consistent• Do what you promise
    • Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _? To get going, initiate
    • PERSON http://www.youtube.com/watch?feature=player_embedded&v=ebtGRvP3ILgALaunch
    • Keep it P.E.R.S.O.N.A.L.PeopleEnchantmentRelevantStoryOne ThingNetworkAuthenticLaunch
    • Thank you! Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos To provide feedback: https://www.surveymonkey.com/s/ MRPresentationText Fan outandaboutmarketing to 32665