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UNR March 2012

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  • 1. Milena Regos about.me/milenaregosTwitter hashtag: #unrbrand
  • 2. The social media revolution VIDEO
  • 3. Game timeP_ _ _ _ _ ? = TribeE_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  • 4. PeopleERSONAL
  • 5. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _ ? The artof changing hearts, minds andactionsR_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  • 6. PEnchantmentRSONAL
  • 7. “Try to become not a man of success but try rather to become a man of value” Albert Einstein
  • 8. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _ ? Content that isinformative, engaging, helpful orentertainingS_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  • 9. PERelevantSONAL
  • 10. Photographer: Seth Casteel
  • 11. 38% trust business to do what is right14% trust advertising20% believe what they hear from thenews42% believe in ghosts76% believe in miracles Source: AdWeek Dec 09, Edelman 2009, Poll Harris Interactive 2009
  • 12. 92% trust recommendations from people they knowSource: AdWeek Dec 09
  • 13. Audiences turn to web201510 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7-10-15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
  • 14. Newstoday:Speed.Relevancy.Power.
  • 15. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _ ? A narrativedesigned to interest,amuse or instructO_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  • 16. PERStoryONAL
  • 17. Gary Vaynerchuk=Wine Expert
  • 18. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _? Do ____ _______really wellN_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _
  • 19. PERS What is the ONE thing you want people to knowOne Thing about youN Apple=Design You=?AL
  • 20. Define your brand Passionate Marketer
  • 21. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _ ? An extendedgroup of people with similarinterests?A_ _ _ _ _ _ _ _L_ _ _ _ _
  • 22. PERSONetworkAL
  • 23. Build your network• Put your audience needs first. Be relevant.• Start small. Plan for growth.• Lead with passion.• Connect with people where they already are.• Post interesting/quality content.• Provide value. Be consistent.
  • 24. • Started more than 2 years ago• Every Thursday, 2pm PST• Audience: ski marketers, social, digital, tourism• Consistency• Value• Small 30
  • 25. 1,171,178 138,731 Twitter Twitterfollowers followers
  • 26. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _ ? The qualityof being believable or trustwortyL_ _ _ _ _
  • 27. PERSONAuthenticityL
  • 28. Be authentic• Use your voice• Care and be positive• Share• Give thanks• Be yourself• Be consistent• Do what you promise
  • 29. Game timeP_ _ _ _ _E_ _ _ _ _ _ _ _ _ _R_ _ _ _ _ _ _S_ _ _ _O_ _ _ _ _ _ _N_ _ _ _ _ _A_ _ _ _ _ _ _ _L_ _ _ _ _? To get going, initiate
  • 30. PERSON http://www.youtube.com/watch?feature=player_embedded&v=ebtGRvP3ILgALaunch
  • 31. Keep it P.E.R.S.O.N.A.L.PeopleEnchantmentRelevantStoryOne ThingNetworkAuthenticLaunch
  • 32. Thank you! Milena Regos Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos To provide feedback: https://www.surveymonkey.com/s/ MRPresentationText Fan outandaboutmarketing to 32665