About Me• Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B.• Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results.• Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, 1-800-Flowers and more.• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.• On Twitter since 2006.
Stats• 32% of all Internet users are using Twitter. (Source: MarketingLand)• The USA’s 141.8 million account users represents 27.4% of all Twitter users. (Source: All Twitter)• 50% of Twitter users are using social network via mobile.• 34% of marketers have generated leads using Twitter.
What is Twitter?• Micro-blog• Public chat• Mobile friendly• 140 characters message• Can include a link and shorten the link with a url shortener• A great way to meet people• Instantly connect to what’s important to you
Twitter lingo• Mention - you can mention someone with their twitter handle @milenaregos how are you today?• Retweet - you can retweet a tweet by adding RT in front.• Hashtag - using #whatever you can create hashtags that allow people to follow a discussion. Great for chats, conferences and SEO. #justdon’toverdoit• Followers - people who follow you• Following - people whom you follow• DM - Direct Message is a private tweet.You can only send to people who follow you.• Lists - way to organize your following• Link - a link to a website, blog, image, video• Favorites - tweets that you favorite (similar to bookmarks)
To get a HootSuite Account: http://www.outandaboutmarketing.com/free-stuff/
Best Practices• Be personable• Listen• Engage• Spend 10 min each day; START CONVERSATIONS• Plan your tweets in advance• Amplify your impact - Connect with people in your industry, promote others• Tweet sharable content - include media, links to interesting content• Sources for ﬁnding interesting content: Alltop.com, Feedly.com, FlipBoard, Zite, your network
MeasureStart with goals: • Number of followers • Reach • Retweets/Mentions • Clicks • Inﬂuence • Web Trafﬁc • Leads • Sales
Tools to Measure your Tweets• SocialBro• TweetReach• Buffer• TwentyFeet• Bit.ly• Twitalyzer• SocialOomph• Google Analytics• Klout/Kred
Power Tweeting Tips • Tweets during the hours of 8am to 7pm received 30% higher engagement. • Tweets that contain less than 100 characters receive 17% higher engagement than longer tweets. • Tweets with links are retweeted 86% more than ones without. • Tweets with hashtags receive 200% more engagement than those without hashtags. • Tweets that speciﬁcally ask followers to “Retweet” receive 1200% more retweet rates than if you don’t ask.Source: JeffBullas.com