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Twitter essentials for business

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Twitter is an essential social network for business. Learn how to start using Twitter to connect with more people and measure your success.

Twitter is an essential social network for business. Learn how to start using Twitter to connect with more people and measure your success.

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Twitter essentials for business Twitter essentials for business Presentation Transcript

  • Twitter Essentials for Business Milena Regos Out&About Marketing
  • Challenges:1. It’s just for kids2. It takes too much time3. It’s too confusing4. I don’t see the value
  • Personal Story
  • About Me• Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B.• Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results.• Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, 1-800-Flowers and more.• Native Bulgarian. Skier, paddleboarder, mountain biker, yogi.• On Twitter since 2006.
  • Stats• 32% of all Internet users are using Twitter. (Source: MarketingLand)• The USA’s 141.8 million account users represents 27.4% of all Twitter users. (Source: All Twitter)• 50% of Twitter users are using social network via mobile.• 34% of marketers have generated leads using Twitter.
  • What is Twitter?• Micro-blog• Public chat• Mobile friendly• 140 characters message• Can include a link and shorten the link with a url shortener• A great way to meet people• Instantly connect to what’s important to you
  • Fastestgrowing social platform in the world
  • Twitter lingo• Mention - you can mention someone with their twitter handle @milenaregos how are you today?• Retweet - you can retweet a tweet by adding RT in front.• Hashtag - using #whatever you can create hashtags that allow people to follow a discussion. Great for chats, conferences and SEO. #justdon’toverdoit• Followers - people who follow you• Following - people whom you follow• DM - Direct Message is a private tweet.You can only send to people who follow you.• Lists - way to organize your following• Link - a link to a website, blog, image, video• Favorites - tweets that you favorite (similar to bookmarks)
  • 1. hashtag 2. mention 3. reply 4. retweet 5. linkSource: business.twitter.com
  • Get an account
  • Business Profile Use every element of the business profile to tell your storySource: business.twitter.com
  • Home will show you the tweets from This is your profileeveryone you follow
  • Find people to follow
  • To get a HootSuite Account: http://www.outandaboutmarketing.com/free-stuff/
  • Best Practices• Be personable• Listen• Engage• Spend 10 min each day; START CONVERSATIONS• Plan your tweets in advance• Amplify your impact - Connect with people in your industry, promote others• Tweet sharable content - include media, links to interesting content• Sources for finding interesting content: Alltop.com, Feedly.com, FlipBoard, Zite, your network
  • MeasureStart with goals: • Number of followers • Reach • Retweets/Mentions • Clicks • Influence • Web Traffic • Leads • Sales
  • Tools to Measure your Tweets• SocialBro• TweetReach• Buffer• TwentyFeet• Bit.ly• Twitalyzer• SocialOomph• Google Analytics• Klout/Kred
  • What’s the ROI ofTwitter? Case Studies
  • Power Tweeting Tips • Tweets during the hours of 8am to 7pm received 30% higher engagement. • Tweets that contain less than 100 characters receive 17% higher engagement than longer tweets. • Tweets with links are retweeted 86% more than ones without. • Tweets with hashtags receive 200% more engagement than those without hashtags. • Tweets that specifically ask followers to “Retweet” receive 1200% more retweet rates than if you don’t ask.Source: JeffBullas.com
  • Challenges Solved: It’s justfor kids It takestoo muchtimeIt’s tooconfusingI don’tsee thevalue
  • Questions? Milena Regos Out&About Marketing milena@outandaboutmarketing.com Twitter: @milenaregosAll images are credit of CreativeCommons unless indicated otherwise.